MOIRA COUGHLAN
Chicago,IL
Summary
Dynamic Senior Director with a proven track record at MWI Animal Health, excelling in strategic account management, negotiation, and building a strong team culture. Adept at driving revenue growth through innovative multi-channel marketing strategies and fostering collaboration. Recognized for leading teams to achieve exceptional results, including successful RFPs that significantly enhanced financial performance.
Overview
21
21
years of professional experience
Work History
Senior Director Strategic Accounts
MWI Animal Health
Chicago, IL.
10.2023 - Current
- Manage a team of five to successfully execute GPO strategy and corporate accounts business for MWI.
- Built relationships with external partners, vendors, and customers in order to foster collaboration.
- Promoted a culture of collaboration among team members through regular communication, feedback, and recognition.
- Worked with the executive leadership team to develop long-term objectives that would drive revenue for MWI.
- Executed multiple successful RFPs and contracts in 2024/2025 to bring in additional revenue over the next five years to MWI. (Amerivet, Care Vet, Curo Pet, Modern Animal, Pet Vet 365, Western Vet, Cara Vet, etc.)
- Analyzed financial performance metrics and identified areas for improvement.
- Evaluated training needs of employees based on job roles and responsibilities. Completed negotiation training in Jan 2025.
- Provided guidance on best practices in project management to ensure successful outcomes.
- Monitored industry trends and made recommendations on how they could be leveraged by the organization.
- Analyzed customer feedback data to identify areas for improvement in service delivery. (Consolidated ordering and totes launches.)
- Completing NXGen leadership training in July 2025.
- Created strategic accounts AD board to drive engagement amongst the field and strategic accounts team.
Regional Sales Manager
Merck Animal Health
Chicago, IL
05.2021 - 10.2023
- Managed and coached the Chicago district to win COE in 2023. Four individual team members won COE.
- Implemented effective territory management techniques across the region. Region led KPI metrics in 2023.
- Developed strategies and plans for regional sales growth.
- Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.
- Completed Aslan manager training, and conducted weekly field rides. Finished at the top of the zone for coaching and field days.
- Established relationships with key national and corporate accounts in the region to drive sales.
- Analyzed regional sales performance data to develop actionable insights.
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
Pet Acquisition Lead
Elanco
Chicago , IL
06.2020 - 05.2021
- Built 2021 national strategy for shelter and mobile vets.
- Managed and coached team to effectively execute 2021 proposal.
- Trained DM/RD team on 2021 shelter execution.
- Created and executed 2021 national loyalty pilot program in shelter accounts.
- Negotiated 2021 pet acquisition program to pricing committee.
- Managed PnL for pet acquisition team.
- Mentor and coached 3 high performers.
- Worked cross functionally with finance, operations, pricing, and marketing to gain support and increase productivity
- Member of north american lead team representing strategic accounts.
Senior National Account Manager
Elanco
Chicago, IL
10.2014 - 06.2020
- Led Team in innovation and growth from 2017-2020
- Created and executed strategy for home delivery and online pharmacy platforms
- OTV Pharmacy SME in 2020. Achieved 145% growth YOY.
- Effectively managed 5 distribution partners for Elanco.
- Managed and maintained a yearly 2M dollar budget.
- Resolved conflicts and negotiated contracts between Elanco and distributor partners to reach win-win solutions
- Created national program Elanco Days and drove execution. (program is still running at Elanco).
- Managed a team of 5 to effectively execute call center activity amongst distributor partners
- Selected and attended 2 Elanco global leadership courses
- Completed external negotiation and leadership training courses.
Global Marketing Manager
Elanco
Chicago, IL
10.2012 - 10.2014
- Created and executed marketing strategy for Canadian affiliate
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Reduced marketing costs by leveraging communications materials, monitoring budgets, and developing a protocol
- Achieved profitability goals by developing and implementing all Canadian commercial activities
- Created first consumer marketing campaign for Canadian affiliate
- Leveraged industry trends and competitive analysis to improve customer relationships.
- Worked cross functionally to create and maintain marketing materials for sales presentations.
- Compiled product, market, and customer data to forecast accurate sales and yearly projections.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading Animal Health partners.
- Created Elanco yearly plans for Canadian distributors.
Territory Manager
Abbott Laboratories
Chicago, IL
04.2009 - 10.2012
- Finished in the top 2% of sales force in 2012
- Awarded Top Alpha Dog in my region
- Led the country in overall Vectra product growth and new closes
- Closed 45 new accounts for top 3 core products in 2011
- Trained 6 new reps on selling skills, territory management and salesforce.com
- Selected to attend Abbott Leadership program
- (1 of 6 reps nationally)
- Exceeded expectation on call activity and overall territory growth
- Identified customers' needs and provided information on appropriate products in effort to promote cross-selling.
Retail Sales Rep/Sales Manager
Hershey Company
Denver, CO
01.2004 - 04.2008
- Managed a team of 5 part time employees on the c-store side of the business
- Analyzed data and overall district numbers to help my team sell effectively
- Trained team on analytics, sales presentations, and product knowledge
- Coached new employees on hand-held devices and everyday call procedures
- Conducted bi-monthly conference calls to review retail execution plans and prepare team for new item launches.
Education
MBA - Business
Regis University
Denver, CO01.2009
Bachelor of Arts - Marketing and Communications
University of Denver
Denver, CO01.2002
Skills
- Negotiation
- Strategic
- Multi-Channel Marketing
- Analytical
- Persuasive
- Innovative and creative
- Marketing
- Sales Leadership
- Inventory Management
- Large Account Management
- Adaptable
- Leadership
- Mentor/Coach
- Communication
- Problem Solving
Affiliations
- Avid skier, runner, hiker and yoga student. Sumitted Mt. Kilimanjaro, and Everest base camp.
Timeline
Senior Director Strategic Accounts
MWI Animal Health
10.2023 - Current
Regional Sales Manager
Merck Animal Health
05.2021 - 10.2023
Pet Acquisition Lead
Elanco
06.2020 - 05.2021
Senior National Account Manager
Elanco
10.2014 - 06.2020
Global Marketing Manager
Elanco
10.2012 - 10.2014
Territory Manager
Abbott Laboratories
04.2009 - 10.2012
Retail Sales Rep/Sales Manager
Hershey Company
01.2004 - 04.2008
MBA - Business
Regis University
Bachelor of Arts - Marketing and Communications
University of Denver
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