MOIRA K GREEN
Victoria,MN
Summary
Performance driven management professional possessing excellent communication, organizational and analytical capabilities, while delivering innovative solutions to resolve business and technology challenges.
Overview
24
24
years of professional experience
Work History
Associate Director Digital Channel Optimization
UnitedHealthcare
Minnetonka, MN
02.2023 - Current
- Responsible for developing strategy and oversight of all digital products including provider facing website, EMR messaging, Digital Ads, Network News email newsletter and social media advertising to support organization's digital first goal.
- Optimized landing pages using best practices such as A and B testing and call-to-action placement.
- Maintained an up-to-date knowledge of industry trends and developments in order to develop effective strategies in response.
- Created, managed and monitored campaigns across multiple channels including SEO, SEM, email, content marketing and social media.
- Analyzed website performance data to identify opportunities for improvement in user experience, search engine optimization and conversion rate optimization.
- Managed a team of digital marketing professionals responsible for digital content development and email marketing campaigns.
Digital Consultant
UnitedHealthcare
Minnetonka, MN
06.2022 - 02.2023
- Serves as strategist for digital tool and platforms including website, EMR Messaging and Provider Engagement Tool.
- Developed and implemented digital channel strategies to increase organizational effectiveness and efficiency.
- Maintains digital roadmaps, schedules and calendars
- Supports Digital Leader/Leadership with research and potential implementation of new tools
- Partners with UHCP product team on enhancements, changes and updates, including webpages and broader/larger efforts (architecture)
- Provides data analysis and recommends best practices for email marketing campaigns
- Assists with or consult on reporting, metrics and data for campaigns;
Dashboards, post-campaign results, and analysis
- Consults on channel performance metrics or changes/updates to channel related dashboards
Marketing Manager
Schneider National Inc.
Green Bay, WI
03.2020 - 06.2022
- Marketing launch and growth of the Schneider FreightPower marketplace including all marketing materials and digital campaign efforts.
- Develop and execute creative, return on investment (ROI)-driven lead generation initiatives to attract, grow and retain customers, associates and owner-operators.
- Drive the development and publication of research-based sales collateral, case studies, white papers and promotional materials to enable Schneider's sales and recruiting efforts.
- Develop and execute yearly marketing plans in support of Schneider's Brokerage service offering growth goals.
- Develop and manage multichannel marketing campaigns including landing page development, digital ads, and marketing automation campaigns.
Web Project Manager
Bellin Health
Green Bay, WI
01.2008 - 02.2020
- Direct and manage the oversight of Bellin's consumer, employee, and patient health care portals
- Organized and led the successful launch and ongoing administration of Julius, Bellin' s intranet website, which serves as the primary vehicle for organizational communication
- Developed, launched and managed MyBellinHealth.org, Bellin's patient portal utilizing Epic's MyChart platform with approximately 65,000 active members
- Lead resource for strategic planning of e-based technologies and applications within Bellin
- Leads electronic marketing for all Bellin-related e-marketing efforts with regard to content, customer interface, appearance and functionally
- Serves as a knowledge expert with Information Services for e-based applications
- Possess strong knowledge of search engine optimization, website analytics, internet security, content management and other web-based applications
- Assesses and directs Bellin's overall web content, functionality and customer engagement strategies
- Manages web vendor relationships and budgets
- Reviews web analytics and key performance data that directly impacts the Bellin brand and customer experience
- Created the Bellin Advisor program, an online patient advisory board with 3,000 active members, reducing the cost, complexity and time associated with gathering important patient feedback, which is instrumental toward driving Bellin's strategic growth
Marketing Administrator
Tiara Yachts
Holland, MI
01.2003 - 08.2007
- Coordinate Events - Managed customer and dealer events throughout the year including; Customer rendezvous, Dealer Meetings, VIP retail events, dealer training events, and key boat shows.
- Planning and executing all event marketing including mailings, email marketing and website announcements.
- Coordinated boat show exhibit layouts for key shows.
- Managed the front desk at key boat shows - identifying dealer territory for all attendees along with the electronic capture of customer data for internal CRM database.
- Managed all content for www.tiarayachts.com including developing and managing the online launch of all new boats (3-4 per year) as well as an online sportswear store for the Tiara Yachts brand.
- Responded to internal communication issues within the dealer distribution network by creating and managing the dealer extranet waypoint.tiarayachts.com, which became the primary communication tool for the external salesforce.
- Developed the strategy for leads generated from various areas of the website - tripling the size of the prospect database in four years.
- Produced and distributed a quarterly online newsletter while building an audience of 20,000 people
- Lead contact from Sales and Marketing Team for Tiara's Customer Relationship Management database.
- Managed the CRM database which included importing and exporting leads for various events and mailings, tagging leads with all activity - events, information request, etc.
- Responsible for executing email marketing campaigns for boat launches, events and newsletter distribution in compliance with anti-spam laws.
Project Manager
The Image Group
Holland, MI
03.2001 - 01.2003
- Managed client website projects including writing proposals, creating budgets, creating content, and handling all communication between clients and website development Team.
- Managed project budgets and all client invoicing.
- Key clients include Tiara Yachts (tiarayachts.com), Spring Arbor University (arbor.edu), Zeeland Community Hospital (zch.org).
- Managed work schedule and quality for website development team.
Consultant - Brand Building Team
marchFIRST
Grand Rapids, MI
11.1999 - 03.2001
Education
Bachelor of Science - Scientific and Technical Communication
Michigan Technological University
Houghton, MI1997
Bachelor of Science - Clinical Laboratory Sciences
Michigan Technological University
Houghton, MI1997
Skills
Ecommerce Development, Implementation and Strategy, EMR Experience, Project Management, Team Leadership, Website Strategy and Development, Marketing Automation, SEO, Multichannel Marketing, Digital Advertising, Budget Management, CRM, Email Marketing, and Google Analytics
Affiliations
marchFIRSTs.comarbor.edu
- Speaker, Greystone.net's Healthcare Internet Conference 2017
- Speaker, American Marketing Association webinar October 2018
- Member, The Freedom House Ministries Marketing Committee 2020-23
- Member, Big Brothers Big Sisters of NE Wisconsin Golf for Kids Sake Committee 2019-23
Timeline
Associate Director Digital Channel Optimization
UnitedHealthcare
02.2023 - Current
Digital Consultant
UnitedHealthcare
06.2022 - 02.2023
Marketing Manager
Schneider National Inc.
03.2020 - 06.2022
Web Project Manager
Bellin Health
01.2008 - 02.2020
Marketing Administrator
Tiara Yachts
01.2003 - 08.2007
Project Manager
The Image Group
03.2001 - 01.2003
Consultant - Brand Building Team
marchFIRST
11.1999 - 03.2001
Bachelor of Science - Scientific and Technical Communication
Michigan Technological University
Bachelor of Science - Clinical Laboratory Sciences
Michigan Technological University