Moises Claros, MS
Dayton,OH
Summary
Results-driven Marketing Specialist with a proven ability to establish and implement strategic marketing strategies, event planning, project management, and market research. Proficient in optimizing processes and using digital platforms to enhance brand exposure. Eager to leverage advanced management and marketing principles gained through education and real-world experiences to contribute to new leadership, management, and marketing strategies.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
Kettering Health
01.2022 - Current
- Devised and executed impactful marketing initiatives, optimizing multi-channel campaigns including digital, social media, and content strategies
- Conducted market analysis to identify healthcare trends and competitor positioning, informing product development and marketing strategies
- Increased mammogram scheduling by 50% across 15 breast centers from 2022 to 2023
- Managed local TV-media campaigns and executed marketing initiatives as the healthcare provider for the Cincinnati Bengals, enhancing brand awareness and patient volumes
- Coordinated the Cincinnati Bengals halftime ceremony, nominated for the “Activation of the Year” among NFL teams.
Communication Program Social Media Director
Union Adventist University
08.2020 - 12.2021
- Developed and maintained the program’s social media presence
- Monitored ongoing marketing campaigns
- Collaborated with program directors to produce weekly content.
Business Intern
Kettering Health
05.2021 - 08.2021
- Integrated updated branding guidelines into the system’s new website
- Supported Digital and Marketing Specialists on various projects and campaigns
- Focused on enhancing the network’s reputation and engagement.
Education
Master of Science in Management and Leadership -
Western Governors University
Salt Lake City, UTBachelor of Science in Business Administration, Emphasis: Management & Marketing -
Union Adventist University
Lincoln, NESkills
- Microsoft Suite
- YEXT
- Workamajig
- WordPress
- Search Engine Marketing
- Bilingual (English/Spanish)
- Strategic Planning
- Project Management
- Event Execution
- Digital Marketing
- Campaign Management
- Marketing Strategies
- Client Relationship Management
Accomplishments
- Summa Cum Laude
- President’s List Honoree
- Max Christianson Division of Business and Computer Science Scholarship
- Union Adventist University's 2021 Marketing Student of the Year
Leadershipandvolunteeractivity
- Marketing Representative, Kettering Health Commission on Cancer Accreditation
- Community Engagement Coordinator, Kettering Health Young Professionals
- Kettering Health DE&I Brand & Awareness Committee
- Financial Officer, Union Adventist University Communication Club
- Union Adventist University, Diversity Council
References
Available upon request
Timeline
Marketing Specialist
Kettering Health
01.2022 - Current
Business Intern
Kettering Health
05.2021 - 08.2021
Communication Program Social Media Director
Union Adventist University
08.2020 - 12.2021
Master of Science in Management and Leadership -
Western Governors University
Bachelor of Science in Business Administration, Emphasis: Management & Marketing -
Union Adventist University