Proactive and goal-oriented professional with strong time management and problem-solving abilities. Recognized for reliability and adaptability, with a quick capacity to learn and apply new skills. Committed to driving team success and making valuable contributions to organizational growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Specialist - Promotions
Kentucky Lottery Corporation
11.2022 - Current
Manage planning and execution for retail and online promotions
Assist with development of promotional roadmap for second chance, terminal, retailer incentive, and online promotions
Create post promotional analyses to evaluate performance against projected objectives and ROI
Collaborate with stakeholders to understand their vision and objectives for the overall promotional strategy
Manage retail and online promotions calendar and timeline
Oversee promotions and premium items budget to ensure budget
Responsible for implementing and overseeing process flows for the project management system Monday.com
Plan and execute events including retailer promotional events, sponsorship activations, and corporate conferences
Work in conjunction with the digital team to develop the communications strategy for promotions or events through social media, website, and email marketing
Lead communications with sponsor partners ensuring that all contract requisites are met
Creative Project Manager
Alani Nu
01.2022 - 11.2022
Managed the prioritization of projects for the creative department; adjusting timelines and resources as needed
Developed and oversaw project timelines for asset production, streamlining scope, and ensuring timeliness of project deliverables
Worked collectively with senior leadership and external partners on the development of the production calendar
Managed more than 100 creative projects associated with packaging, social, and customer marketing
Led communications across all departments regarding project scope
Prepared project debriefs to highlight successes and areas of improvement
Implemented and led creative team weekly stand ups for all project components
Corporate Events Coordinator
Heaven Hill Brands
01.2019 - 01.2022
Led initiatives for a variety of large-scale events ranging from corporate events, trade shows, and field marketing activations with attendance reaching as many as 120,000 attendees
Oversaw timeline and budget guidelines for event operations and other projects
Managed communications with vendors for various event operations and logistics
Led initiatives for various platforms associated with inventory management, event management, and activation layouts
Created concise event documents for initial and post planning efforts
Led communications with suppliers to source point of sale materials for events and employee initiatives
Supervised and trained promotional staff members during event activations
Education
Bachelor of Science - Hospitality, Management, and Tourism
University of Kentucky
Lexington, KY
12.2018
Skills
Project Management
Campaign Management
Time Management
Gaming Industry
Strategic Planning
Customer Engagement
Budget Planning
Software
Microsoft Office, Monday.com, Smartsheets, Canva
Achievements
Nominated as Top 20 Hot AAF Awards for Young Professionals
Certification
PMP Training Certification | PMTraining |2024
Core Certified | Monday.com
Timeline
Marketing Specialist - Promotions
Kentucky Lottery Corporation
11.2022 - Current
Creative Project Manager
Alani Nu
01.2022 - 11.2022
Corporate Events Coordinator
Heaven Hill Brands
01.2019 - 01.2022
Bachelor of Science - Hospitality, Management, and Tourism
Retail Spot Specialist at Western Canada Lottery Corporation, Western Canada Lottery CorporationRetail Spot Specialist at Western Canada Lottery Corporation, Western Canada Lottery Corporation