Molly Berg
New Richmond,WI
Summary
Product Content Analyst professional who is high energy, result-oriented, coupled with the ability to deliver projects within tight deadlines. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Able to work independently or in a team environment with minimal supervision. Effective communicator with strong project management skills, heavy data analysis, problem resolution, and analytical skills.
Overview
10
10
years of professional experience
Work History
Product Information Management Architect
3M
03.2021 - Current
- Manage consumer digital experience for Abrasives, Adhesives and Bondo by collaborating cross-functionally with 3M business partners to acquire, analyze, and syndicate best-in-class product content: (marketing copy, images, videos, A+ content) that meets each retailer requirement
- Perform regular content audits to identify opportunities based on retailer requirements, competitive scoring, and conversion metrics
- Lead project management and communication of new content development projects with MarCom, eCommerce Specialists, Key Accounts, and Retail Account Syndication Specialists to align on timing expectations
- Incorporating dynamic retailer asset requirements into asset management tools and processes
- Creating and maintaining internal digital product catalogs
- Improving processes and tools to accelerate speed to market, increase data accuracy and optimize resources
Digitization Analyst
3M
10.2017 - 03.2021
- Act as first line of defense in protecting integrity of global product information architecture
- Audit product catalog completeness, accuracy and standardization as warranted to close gaps
- Follow proper processes and enforce use of proper processes such as obtaining and loading model releases for photographs in Celum
- Manage requests in request system to ensure proper status checks and metrics reporting
- Provides regular project progress reports to business and management
- Provide project savings reports due to content re-use upon project completion
- Creates ad-hoc reports as requested by business and other teams
- Identify process improvements to streamline implementations/replications and reduce maintenance efforts
- Maintain process documentation
- Represent Business Services, Digital Marketing Operations and businesses interests on corporate teams
- Collaborate with business resources to acquire, store & manage product attributes, content, and media links with focus on accuracy and completeness
- Leverage data mining techniques and resources to maximize productivity when populating catalog content
- Load and manage product data and metadata Hybris & Celum, GSDB and MDUI systems to support businesses digital presence on web & mobile sites, syndication with account partners and related e-applications
IT Analyst III
11.2016 - 10.2017
- Audit product catalog completeness, accuracy and standardization as warranted to close gaps
- Load and manage product data and metadata in Hybris & Celum, GSDB and MDUI systems to populate various outputs including dynamic website product detail pages
- Collaborate with business resources to acquire, store & manage product attributes, content, and media links with focus on accuracy and completeness
- Administer catalogs including dual maintenance (Hybris and GSDB) to support businesses digital presence on web & mobile sites, syndication with account partners and related e-applications
- Manage requests in request systems to ensure proper status checks and metrics reporting
Product Content Analyst/Systems
11.2013 - 11.2015
- Assist customers in person and via teleconference with complex questions and issues
- Determine procedures for carrying out expert data analysis
- Provide training to team members on new systems and processes
- Manage web catalog content through product content management systems
- Evaluate problems and create solutions using data analysis practices
- Prepare detailed analysis reports for significant amounts of data
- Confer with management and development teams to prioritize needs, resolve conflicts, develop content criteria and determine solutions
- Follow up with clients to ensure customer satisfaction
- Work closely with clients to identify their needs and challenges and provide solution-oriented campaign themes
- Resolve customer concerns in clear, courteous, and straightforward manner.
Education
Bachelor of Science - Management
University of Phoenix
Tempe, AZ10.2022
Skills
- Strong self-starter with excellent analytical and problem-solving skills
- Work history that demonstrates strong ability to manage, prioritize, multi-task and work independently
- Prior work experience that required consistent and impeccable attention to detail
- Strong verbal communication and listening skills Skilled at interpersonal collaboration with stakeholders and peers of diverse backgrounds
- Project leadership skills, including ability to communicate effectively across cross-functional teams
- Strong analytical and computer skills, including
- Microsoft Office
- Data Analytics
- Developing Presentations and Reports
- Product Development and Launch
- Product Information Management
- Data Mapping
- Agile Work Processes
- Product Portfolio Management
- Computer Proficiency
- Product Alignment
Timeline
Product Information Management Architect
3M
03.2021 - Current
Digitization Analyst
3M
10.2017 - 03.2021
IT Analyst III
11.2016 - 10.2017
Product Content Analyst/Systems
11.2013 - 11.2015
Bachelor of Science - Management
University of Phoenix