Molly Bernard
Summary
Dynamic sales professional with a track record of achieving substantial revenue growth in multimedia and marketing technology. Demonstrated expertise in surpassing sales targets through strategic planning and consultative selling approaches. Renowned for fostering relationships with C-level executives while leading high-performing teams to adapt to market evolution.
Overview
9
9
years of professional experience
1
1
Certification
Work History
VP of Integrated Sales
TelevisaUnivision
01.2021 - Current
- Constant focus on business development, including prospecting, outreach, and closing.
- Consistent double-digit revenue growth year over year, as well as exceeding annual sales goals.
- Lead a team of sales leaders (three) and 22 account executives in developing and executing comprehensive sales strategies to drive revenue growth.
- Implement data-driven approaches to target multicultural audiences effectively, resulting in significant increases to clients' KPIs and ROAS.
- Develop attribution-focused campaigns tailored for clients across various digital platforms. Including video streaming, branded content, addressable advertising, social media, and entertainment/sports partnerships.
- Cultivate strategic partnerships with key stakeholders at Agency Holding Companies and Brand direct across Retail, Grocery, CPG, Financial, Auto and Pharma. Clients include WPP, Dentsu, Omnicom Group, Publicis, Kroger, Chase Bank, Clorox, Pepsi, Budweiser, Ford, Elevance Health, Johnson & Johnson, Pfizer, Lexus, Kia, HEB, and Aldi.
- Steer a small sales team to pilot Univision's digital sales initiatives and rollouts. Ex: software, ad products, data capabilities, and new go-to-market offerings.
- Facilitate cross-departmental collaboration to ensure teams effectively communicate and strategize to reach revenue goals.
- Provide organizational leadership and collaborate with executive partners to ensure that long-term goals, strategies, and company policies are met.
Regional Director of Digital Sales
TelevisaUnivision
Los Angeles
01.2019 - 12.2020
- Achieved revenue goals each year with consistent year-over-year growth of over 35%.
- Led a team of West Coast digital sales managers and account executives to achieve sales targets and KPIs.
- Developed and executed digital sales strategies to drive revenue growth across multiple channels, including e-commerce, mobile, and social media.
- Utilized data analytics and market research to identify emerging trends and opportunities in the digital marketplace.
- Collaborated with cross-functional teams to launch new products and initiatives, resulting in increased market share and brand awareness.
- Established and maintained relationships with key clients and partners to drive sales and ensure client satisfaction.
Digital Sales Manager
EW Scripps
Denver
10.2015 - 09.2019
- Consistent achievement of annual revenue goals.
- Chosen by corporate leadership to lead sales rollouts across the country.
- Part of the General Managers' department head team for the station. Daily collaboration with News, Finance, Analytics, Production, and Marketing.
- Managed a team of five direct reports, with a dotted line to fifteen account executives, to achieve sales targets and KPIs.
- Managed a portfolio of digital advertising accounts, including planning, execution, and optimization of campaigns.
- Analyzed campaign performance data to identify areas for improvement and optimize ROI, driving upsell opportunities.
- Developed and delivered presentations to clients on digital marketing strategies and campaign results.
- Managed P&L for digital sales with the Director of Sales and the General Manager.
- Collaborated with corporatel teams to develop and implement innovative digital advertising solutions.
- Researched emerging technologies and industry trends that could improve efficiency or effectiveness of digital sales initiatives.
- Acted as a subject matter expert on digital advertising trends and best practices.
Education
-
Louisiana State University
Baton Rouge, LASkills
- Business Development
- Big data analysis and digital attribution modeling
- Multicultural expertise in reaching and servicing US Hispanic consumers
- Strategic planning
- Ability to learn, and sell new technologies quickly
- Cross-functional team leadership and collaboration
- Stakeholder Engagement Expertise
- Consistent revenue growth
- Complex contracts and media upfront negotiations
- Market trends and analysis
- Price structuring
- Revenue cycle management
Certification
The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Oracle, Adobe Audience Manager, Salesforce, Freewheel, Samsung Ads, Amazon Advertising, Walmart Connect, Target Roundel, Meta, TikTok Ads, Nielsen, ComScore, Matrix, SellerCrowd, Media Radar, Strata, Scarborough, HubSpot, Apollo, AdsWizz, Basis
www.linkedin.com/in/molly-c-bernard
References
References available upon request.
Timeline
VP of Integrated Sales
TelevisaUnivision
01.2021 - Current
Regional Director of Digital Sales
TelevisaUnivision
01.2019 - 12.2020
Digital Sales Manager
EW Scripps
10.2015 - 09.2019
-
Louisiana State University
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