MOLLY CONLON
Summary
Talented Account Director with demonstrated record of success in marketing management and campaign development. Skilled at overseeing all stages of marketing initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches.
Overview
13
13
years of professional experience
Work History
ACCOUNT DIRECTOR
Secret Fort
Remote
05.2024 - Current
- Served as a liaison between the client and internal teams to ensure successful execution of projects.
- Oversaw development of creative concepts for campaigns based on client objectives and target audiences.
- Established key performance indicators for tracking success metrics associated with each campaign and project.
- Managed marketing budgets, including monthly reconciliation, optimization and reporting.
SENIOR ACCOUNT MANAGER
The Mx Group
Burr Ridge, IL
06.2023 - 01.2024
- Oversaw development of integrated strategic marketing and advertising campaigns for Cummins, Inc. and Novipax.
- Led cross-functional agency teams in planning, creating and activating campaign tactics, including digital and social media, web, collateral and event support.
- Responsible for developing and maintaining effective relationships with multiple clients on high-volume accounts.
- Managed marketing budgets, including monthly reconciliation, optimization and reporting.
ACCOUNT MANAGER
The Mx Group
Burr Ridge, IL
02.2020 - 06.2023
- Partnered to provide strategic guidance and creative campaign activation support for Cummins, Inc. and Novipax.
- Responsible for managing integrated marketing campaigns, including website development, digital and social media campaigns, collateral and event support.
- Identified opportunities to increase efficiencies and streamline agency processes and operations.
ACCOUNT EXECUTIVE
Midan Marketing LLC
Chicago, IL
11.2017 - 06.2019
- Managed four premium Tyson Fresh Meats brands and acted as liaison between client and creative/digital team to develop and execute annual marketing plans
- Developed marketing plans, overarching brand strategy and brand positioning for client
- Successfully led the creation and launch of the Chairman's Reserve Prime Pork & Beef brands
- Managed $4M marketing budget, including monthly reconciliation, optimization and reporting.
Junior Account Executive
Midan Marketing LLC
Chicago, IL
12.2015 - 11.2017
- Managed six Tyson Fresh Meats brands and acted as liaison between the client and the creative team to develop point-of-sale materials, sales collateral and seasonal promotional tactics.
- Partnered to lead strategic planning, brand positioning and development of brand promotions.
- Worked with project management to anticipate and resolve client problems, improve operations and provide exceptional client support.
PROJECT COORDINATOR
Midan Marketing LLC
Chicago, IL
04.2013 - 11.2015
- Managed two Tyson Fresh Meats brands and acted as liaison between the client and the creative team to develop point-of-sale materials, sales collateral and seasonal promotional tactics.
- Oversaw project routing workflow, including internal approval processes and all client reviews.
- Coordinated presentations for clients detailing project scope, progress and results, keeping all entities well-informed of milestones and goals.
Gold Key Coordinator
John Deere
Waterloo, IA
09.2011 - 03.2013
- Coordinated Gold Key Tours for customers
- Managed tour guide staff and arranged group tours
- Utilized SAP software to track equipment build schedules
- Assisted with facility special events and communications
Education
Bachelor of Science - Agribusiness - Markets & Management
University of Illinois
05.2011
Skills
- Cross-Functional Collaboration
- Leadership
- Budget Management
- Client Services
- Project Management
- Strategic Account Planning
- Account Management
- Verbal and Written Communication
Volunteer Experience
Mobile Mutts Rescue, 2017 - Present
- Responsible for managing social media channels for rescue by writing posts, responding to comments and questions and creating images for content
- Manage fundraising and adoption events and create communications to support and promote (e.g. Super Bowl squares, wine tasting event, Bark in the Park adoption event)
- Developed rescue's new website utilizing Squarespace platform; responsible for managing and updating content on a weekly basis. (mobilemuttsrescue.org)
- Fostered over 200 dogs and puppies to date until they found their adoptive homes
References
References available upon request.
Timeline
ACCOUNT DIRECTOR
Secret Fort
05.2024 - Current
SENIOR ACCOUNT MANAGER
The Mx Group
06.2023 - 01.2024
ACCOUNT MANAGER
The Mx Group
02.2020 - 06.2023
ACCOUNT EXECUTIVE
Midan Marketing LLC
11.2017 - 06.2019
Junior Account Executive
Midan Marketing LLC
12.2015 - 11.2017
PROJECT COORDINATOR
Midan Marketing LLC
04.2013 - 11.2015
Gold Key Coordinator
John Deere
09.2011 - 03.2013
Bachelor of Science - Agribusiness - Markets & Management
University of Illinois