Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Molly Farash

St. Petersburg,Florida

Summary

Sales Operations Manager with over six years of experience in optimizing CRM systems and driving sales productivity through strategic training and process improvements. Adept at leveraging advanced skills in stakeholder engagement, market research, and sales forecasting to enhance team performance and commercial outcomes. Known for fostering cross-functional collaboration and developing impactful enablement programs that align sales and marketing efforts, resulting in measurable business growth.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Salesforce CRM & Sales Operations Manager

ReliaQuest
02.2023 - Current
  • Developed Salesforce roadmap to enhance CRM utilization and sales strategies.
  • Implemented CPQ system, reducing quote time and increasing sales efficiency.
  • Analyzed customer trends, improving campaign ROI through targeted initiatives.
  • Optimized Salesforce configurations to streamline user experience and boost adoption rates.
  • Conducted training sessions on Salesforce best practices, enhancing team productivity.
  • Collaborated on lead management processes to improve routing efficiency.
  • Maintained detailed documentation of CRM processes for compliance and onboarding.
  • Created customized dashboards in Salesforce for streamlined reporting and real-time insights.

Salesforce CRM & CPQ Manager

Mad Mobile
08.2022 - 01.2023
  • Implemented Salesforce CPQ solutions to streamline pricing workflows and improve quote accuracy.
  • Analyzed sales trends to enhance forecasting precision.
  • Enhanced CRM data accuracy, resulting in improved sales efficiency and decision-making for stakeholders.
  • Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
  • Actively contributed to company growth by leveraging insights from customer data within the CRM system for strategic decisionmaking.

Salesforce Operations & Enablement Manager

Vetted Security Solutions
06.2019 - 08.2022
  • Analyzed customer trends, boosting campaign ROI and forecasting precision.
  • Implemented CPQ solutions, reducing quote time and improving deal closure rates.
  • Collaborated on lead management, optimizing routing for efficient follow-up.
  • Created dynamic dashboards, enhancing pipeline visibility and accountability.
  • Optimized configurations to streamline user experience, increasing adoption rates significantly.
  • Maintained thorough documentation of CRM processes, ensuring compliance and facilitating onboarding.
  • Led cross-departmental training, fostering collaboration and productivity.

Education

Bachelor of Arts - Strategic Communications & Media Relations

Ohio State University
Columbus, Ohio
06.2019

Skills

  • Operational efficiency
  • Training for sales teams
  • Product development strategy
  • Leadership in teams
  • Market analysis
  • Project oversight
  • Sales projections
  • CRM solutions implementation
  • Engaging stakeholders
  • Generating leads
  • Collaborative teamwork
  • Process enhancements
  • Data insights
  • Sales support strategies
  • CRM software proficiency

Certification

  • Salesforce Certified Administrator - Salesforce
  • ZoomInfo Certification in Marketing - ZoomInfo
  • ZoomInfo SalesOS - ZoomInfo

Timeline

Salesforce CRM & Sales Operations Manager

ReliaQuest
02.2023 - Current

Salesforce CRM & CPQ Manager

Mad Mobile
08.2022 - 01.2023

Salesforce Operations & Enablement Manager

Vetted Security Solutions
06.2019 - 08.2022

Bachelor of Arts - Strategic Communications & Media Relations

Ohio State University

Similar Profiles

CREATE PROFILE