Molly Farash
St. Petersburg,FL
Summary
Revenue and Sales Operations Leader with over 6 years of experience driving CRM optimization, sales enablement, and go-to-market execution across SaaS and tech environments. Known for designing scalable systems that accelerate pipeline velocity, enhance sales productivity, and improve cross-functional alignment. Proven success in stakeholder engagement, forecasting accuracy, and building data-informed enablement programs that turn insights into action, and action into revenue.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Salesforce CRM & Sales Operations Manager
ReliaQuest
Tampa, FL
02.2023 - Current
- Accelerated team productivity by designing Salesforce onboarding sessions focused on best practices.
- Facilitated the integration of sales methodologies in training modules for optimal results.
- Constructed a Salesforce roadmap to refine CRM usage with updated sales strategies.
- Improved sales efficiency by implementing a CPQ system, minimizing quote time.
- Produced enablement resources such as dashboards and playbooks for enhanced adoption.
- Generated process documentation offering real-time insights for leadership decisions.
Salesforce CRM & CPQ Manager
Mad Mobile
Tampa, FL
08.2022 - 02.2023
- Delivered Salesforce enablement resources and facilitated adoption across sales teams.
- Streamlined pricing workflows while training commercial teams on best practices, boosting process efficiency.
- Partnered with leadership to generate sales insights for effective go-to-market strategies.
Salesforce Operations & Enablement Manager
Vetted Security Solutions
St. Petersburg, FL
06.2019 - 08.2022
- Created enablement content comprising dashboards, training sessions, and documentation to foster adoption and compliance.
- Boosted ROI through team training on campaign optimization based on customer trend analysis.
- Streamlined internal communications across departments, fostering better collaboration among teams supporting the sales cycle.
- Cross-trained existing employees to maximize team agility and performance.
Education
Bachelor of Arts - Strategic Communications
The Ohio State University
Columbus, OH01-2019
Skills
- Client retention strategies
- Sales strategy development
- Customer segmentation
- Cross-functional collaboration
- Market research and forecasting
- Process optimization
- Proficient in Salesforce
- Enablement resource creation
- Team building
Certification
- Salesforce Certified Platform Administrator
- IBM Cybersecurity - ID XXLTT22D4AFM
- ZoomInfo Certification in Marketing
- ZoomInfo SalesOS
Timeline
Salesforce CRM & Sales Operations Manager
ReliaQuest
02.2023 - Current
Salesforce CRM & CPQ Manager
Mad Mobile
08.2022 - 02.2023
Salesforce Operations & Enablement Manager
Vetted Security Solutions
06.2019 - 08.2022
Bachelor of Arts - Strategic Communications
The Ohio State University