Summary
Work History
Education
Skills
Certifications
Timeline
Generic

Molly Faunce

Littleton,CO

Summary

Creative critical thinker with success crafting marketing strategies to achieve business goals. Wide range of capabilities underpins my strong marketing leadership. Expertise includes product marketing, campaign development, competitive insights and communications.

Work History

Strategic Marketing Advisor - US Commercial

CIGNA
2019 - Current
  • Develops and executes integrated marketing plans for the employer market
  • Conceptualizes and directs creation of marketing and communications content including email and social campaigns, presentations, collateral, white papers, websites, webinars, podcasts and videos
  • Crafts value proposition and product go-to-market/launch positioning and packaging
  • Advises on brand initiatives including solution naming, thought leadership and creative concepts.

Healthcare Industry Analyst - Strategy and Corporate Development

Cognizant Technology Solutions
2016 - 2019
  • Analyzed industry trends and market research related to payer and provider markets
  • Performed healthcare IT company research and SWOT to assist in evaluating M&A, partnerships etc
  • Participated in special executive projects
  • Tracked statistics on industry investment areas, market segments and overall health insurance dynamics
  • Identified key industry news, presented highlights and associated business impacts to executive leadership
  • Developed responses for analyst questionnaires, RFIs and RFPs
  • Researched data to support strategy recommendations
  • Published a daily healthcare newsletter summarizing top industry news stories and impacts to the business.

Market Intelligence Manager

TriZetto, A Cognizant Company
2010 - 2015
  • Administered annual satisfaction survey to clients and evaluated results by product, service and functional area; identified key findings and collaborated with business owners to prioritize initiatives to drive meaningful client satisfaction improvements
  • Acted as company spokesperson to industry analyst community
  • Both a participant and ringleader of resources for all analyst engagements (eg briefings, strategy days, inquiries)
  • Delivered company's responses to MarketScopes and other analyst-sponsored research; advised on strategy and content, and organized data inputs from across the organization
  • Supported sales organization with competitive and industry information, pitch content and other requests.

Product Marketing Manager

TriZetto, A Cognizant Company
2008 - 2009
  • Redefined market positioning for company's Consulting Services division
  • Developed new collateral and sales tools
  • Updated standard RFP responses and wrote proposal content describing new products, services
  • Served as key project manager and adviser for annual customer conference
  • Worked closely with Sales and Product Management on initiatives.

Senior Product Marketing Manager

Cigna / Great-West Healthcare
2004 - 2007
  • Crafted product positioning by customer segment and identified key messages
  • Devised strategy and managed execution of go-to-market plans for major product launches
  • Collaborated with product managers to identify opportunities for product differentiation
  • Wrote and edited copy for a variety of mediums including brochures, press releases, customer testimonials, newsletters, letters, voiceover, websites and email campaigns
  • Developed sales tools including creative video, product toolkits, testimonials and presentations
  • Worked with vendors to execute multimedia projects, focus groups, etc
  • Partnered with regional sales offices for targeted field marketing efforts
  • Specialized in self-funding concepts, disease management programs and customer web resources.

Marketing Associate

Cordillera Asset Management
2001 - 2004
  • Identified and targeted prospective clients for introduction to the firm and its small cap growth equity product
  • Conducted sales meetings with plan sponsors and consultants
  • Managed communication throughout the sales cycle
  • Responsible for determining strategy for finalist presentations
  • Represented the firm at semi-finalist and finalist presentations, conferences and meetings
  • Developed presentations and materials for existing client meetings
  • Co-presented with Portfolio Manager
  • Wrote communication materials including pitches, press releases, newsletters, e-mails, Web content, RFP responses and questionnaires
  • Managed the RFP process
  • Performed competitive analysis to monitor firm's success.

Senior Consultant

Thomson Financial
1999 - 2001
  • Provided clients with insight into institutional trading activity and stock performance
  • Worked daily with senior management and investor relations representatives of several large companies in the specialty retail business (including Tiffany & Co., TJX Companies and VF Corp)
  • Advised clients on corporate communications strategies
  • Interviewed portfolio managers from major investment firms to gather opinions and perspectives shaping Wall Street's perception of the company.

Education

BA Economics -

Princeton University
Princeton, NJ

Skills

Product Marketing Marketing Strategy Sales Enablement B2B Campaigns B2B2C Communications Writing Presentation Development Marketing Materials

Certifications

Product Marketing and Go-to-Market Framework. Media Training. Storytelling. RFPs for Success. Public Speaking and Presentation Skills. Security and HIPAA Training. 

Timeline

Strategic Marketing Advisor - US Commercial

CIGNA
2019 - Current

Healthcare Industry Analyst - Strategy and Corporate Development

Cognizant Technology Solutions
2016 - 2019

Market Intelligence Manager

TriZetto, A Cognizant Company
2010 - 2015

Product Marketing Manager

TriZetto, A Cognizant Company
2008 - 2009

Senior Product Marketing Manager

Cigna / Great-West Healthcare
2004 - 2007

Marketing Associate

Cordillera Asset Management
2001 - 2004

Senior Consultant

Thomson Financial
1999 - 2001

BA Economics -

Princeton University

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Molly Faunce