Summary
Overview
Work History
Education
Skills
Timeline
Generic

MOLLY FITZPATRICK

Malvern,PA

Summary

Revenue-driven marketing executive with 14+ years of experience and a proven track record of aligning marketing strategy directly to sales outcomes. Known for operating with a sales mindset, I focus on pipeline integrity, conversion efficiency, and closed-won revenue-not vanity metrics. With deep expertise in demand generation, ABM, and MarTech optimization, I build scalable programs that deliver measurable business impact across segments from SMB to enterprise. I lead with data, challenge conventional tactics, and partner cross-functionally to ensure marketing is seen as a growth engine-not a cost center. Whether managing multi-million-dollar budgets or leading high-performing teams, I prioritize accountability, customer acquisition, and repeatable revenue over fluff.

Overview

12
12
years of professional experience

Work History

Senior Director of Demand Generation

PrimePay
08.2023 - Current
  • Directed $1.6M marketing budget and led a team of three demand generation managers; provided interim leadership over the BDR function including up to 9 BDRs.
  • Exceeded 2024 targets by generating 149% of pipeline goals (over $22M) and achieving 104% closed-won revenue across Emerging, UpMarket, and ProfitKeeper segments; pacing ahead of 2025 targets.
  • Personally generated over 50% of registrations for our major regional events using PhantomBuster and LinkedIn automation, underscoring CRO focus and tactical ingenuity.
  • Implemented high-conversion tactics including virtual tastings, family engagement events, and LinkedIn conversation ads to improve lead quality and funnel velocity.
  • Optimized partner marketing strategy, achieving ~82% close rate on sourced deals.
  • Rebuilt demand generation processes in partnership with marketing ops, ensuring clean data for CRM/automation platforms (Salesforce, HubSpot, Gong) and identifying opportunities to trim wasteful campaign spending, improving ROI and resource efficiency.

Director of Demand Generation

PurpleLab, Inc.
08.2021 - 05.2023
  • Launched PurpleLab’s first demand generation programs, generating 344 SQLs, 30 opportunities, and $4.2M pipeline in 2022.
  • Executed the company’s first customer virtual event, resulting in three upsell opportunities.
  • Led LinkedIn growth strategy resulting in a 315% increase in followers and a 1,470% boost in unique site visitors.
  • Managed redesign and relaunch of corporate website via WordPress; streamlined digital infrastructure and analytics.
  • Produced PurpleLab’s first integrated content portfolio (eBooks, webinars, blogs, infographics) to support full-funnel engagement.
  • Owned trade show and event strategy, including booth design, pre/post-show campaigns, and field enablement.

Demand Generation Leader

Sparta Systems
04.2019 - 08.2021
  • Drove global demand generation efforts, including digital campaigns, email, online marketing, webinars, and other result-focused activities
  • Developed unique campaign streams for med device and pharma new logo, and current customers to deliver $11.5M in pipeline
  • Established company’s first account-based marketing (ABM) strategy and campaign, resulting in $1.3m in pipeline and $550k in potential pipeline
  • Implemented competitor-focused campaign resulting in $991K in pipeline and $2.9M in potential pipeline
  • Utilized ABM technology, created $550K in pipeline and reached target accounts 9,383 times
  • Aligned with global sales to optimize outreach strategies, conversions and workflows, bridging the entire lead management process
  • Implemented and managed innovative MarTech platforms (e.g., Sendoso and 6sense) to revitalize and increase outreach strategies

Senior Global Demand Generation Manager

Phenom People
06.2018 - 04.2019
  • Built and scaled Marketo instance including lifecycle management, lead scoring, and funnel segmentation.
  • Standardized marketing data structure for campaign efficiency and reporting fidelity.
  • Managed analytics for campaign ROI and website performance to drive spend decisions.
  • Oversaw demand gen execution across email, nurture, paid media, social, and direct mail.
  • Trained sales teams on proper lead pass processes to protect funnel integrity and CRM hygiene.

Global Demand Generation Manager

Ivanti, Formerly RES Software
03.2017 - 05.2018
  • Oversaw sponsored media and third-party demand gen platforms (e.g., BrightTalk, LookBook, LiveChat).
  • Led execution of ABM and nurture programs supporting global pipeline objectives.
  • Acted as Marketo superuser to reinforce closed-loop strategy across global campaigns.

Marketing Operations Specialist

RES Software
01.2015 - 03.2017
  • Ensured marketing data integrity and supported full-funnel analytics through Marketo-Salesforce integration, campaign reporting, and lead process optimization.

Lead Management Representative

Sungard Availability Svcs LP
12.2012 - 12.2015
  • Qualified marketing-generated leads and routed them to sales with conversion tracking.

Education

Bachelor of Science - Marketing

West Chester University of Pennsylvania
West Chester, PA
05.2011

Skills

  • Demand Generation Strategy
  • Revenue Accountability
  • Account-Based Marketing (ABM)
  • Cross-Functional Leadership
  • Marketing Automation & MarTech
  • Conversion Rate Optimization (CRO)
  • Analytics & Reporting
  • Team Leadership & Mentorship
  • Customer Marketing
  • Content Strategy
  • Event & Field Marketing
  • Sales Enablement
  • Budget Management
  • Strategic Thinking & Execution

Timeline

Senior Director of Demand Generation

PrimePay
08.2023 - Current

Director of Demand Generation

PurpleLab, Inc.
08.2021 - 05.2023

Demand Generation Leader

Sparta Systems
04.2019 - 08.2021

Senior Global Demand Generation Manager

Phenom People
06.2018 - 04.2019

Global Demand Generation Manager

Ivanti, Formerly RES Software
03.2017 - 05.2018

Marketing Operations Specialist

RES Software
01.2015 - 03.2017

Lead Management Representative

Sungard Availability Svcs LP
12.2012 - 12.2015

Bachelor of Science - Marketing

West Chester University of Pennsylvania

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