Molly Fusarelli
Digital Media Marketing Specialist
Orange,CT
Summary
Results-driven and highly motivated digital media marketer and content creator with a proven track record of developing engaging social media content. Possessing excellent independent and collaborative work skills, I am adept at managing multiple projects while consistently delivering successful outcomes.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Growth Marketing Specialist
Upland.me
San Jose, CA
06.2021 - Current
- Growth marketing specialist for a gaming company in the Web3 metaverse and technology industry.
- Consistently generate branded short form video content for TikTok and reels on a daily basis.
- Contribute to the management of social media platforms, including YouTube, Twitter, Instagram, and TikTok.
- Research, monitor, and adapt to social media trends, utilize social listening software, and engage in reputation management activities.
- Organize and oversee content shoots involving influencers.
- Record and monitor social media analytics and develop social media KPIs and strategies to improve performance.
- Identify the appropriate marketing channels and target customers for campaigns.
- Contribute to the strategic development of social media campaigns and gained experience working on larger marketing initiatives with partners such as; FIFA, the NFLPA, UNICEF, Susan G Komen, and FC Porto.
- Experience in both copywriting and designing email marketing campaigns and newsletters using HubSpot.
Content Creator
Berserk Games
, United Kingdon
03.2023 - Current
- Part-time UGC Content Creator for a card game company.
- Apply current editing and photography tools to tell great stories.
- Create dynamic short form video content to increase website and social media traffic.
- Develop original content through social listening and independent sources.
- Monitor social media trends and adapt content accordingly.
- Collaborate closely with brand managers to ensure that their content is executed to their desired specifications.
Social Media Intern
ESQ Sports/Entertainment Agency
Miami, FL
01.2021 - 05.2021
- Interned at a marketing company that specialized in representing clients in the sports and entertainment industry.
- Responded to comments, posts, and questions from various channels.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- I created social media assets and designed graphics using Canva, and Adobe InDesign for high-profile clients, including professional athletes, authors, and influencers.
- I managed daily updates to social media profiles to enhance company visibility online and promote positive client relationships and accomplishments.
Hybrid Digital Media and SEO Intern
MyCity Social Digital Marketing Company
Orlando , FL
03.2020 - 08.2020
- Interned for MyCity Social Digital Marketing Agency on the digital media specialist team and the search engine optimization team.
- Optimized website content and images to improve search engine rankings for a variety of clients in different industries.
- I oversaw the creation of digital media content for a range of social media platforms for clients in diverse industries.
- Assisted with WordPress website optimization and performed fundamental SEO tasks such as improving keyword densities, manipulating website headers, and developing schema markup language.
- Planned and adhered to content calendars and made scheduled posts.
- Conducted market research and competitor analysis to inform search marketing strategies.
BeachBody Coach/Brand Influencer
Beachbody
Lake Wales, FL
01.2020 - 04.2020
- Worked as a brand ambassador and Social Media Content Creator for Beachbody
- Created, curated and managed published content for feed and stories across social media channels.
- Motivated customers through fitness, aided in consumer relationship management.
- Gained experience in iMovie, and Adobe Premiere Pro.
- Established credibility on social media and persuaded others by virtue of authenticity and reach.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Formulated high-quality written storytelling and visual content for social media campaigns.
Education
MBA - International Business
Webber International University
Babson Park, FL 08.2021 - 08.2022
Bachelor of Science - Integrated Marketing And Communications
Webber International University
Babson Park, FL 08.2017 - 05.2021
Skills
Social media marketing
Content scheduling
Creative Cloud proficiency
Research
Social Media Management
MailChimp
Brand development
Video Editing
Wordpress
SEO techniques
Email campaigns development
Copywriting
Developing social media campaigns
Adobe Creative Suite
Content Creation
Hootsuite Platform Certified
Graphic Design
Campaign Management
Consumer Relationship Management
Reputation Management
Social Media Analytics Tracking
Hubspot Trained
Photography
Facebook Ads manager
Organizing influencer content shoots
Coordination of marketing events and onsite activations
Managing a marketing budget
Social media listening
Microsoft Word
Excel
Google Workspace
Accomplishments
- Successfully orchestrated and curated content for a social media initiative in collaboration with the FIFA World Cup, generating a remarkable 220,560,000 impressions and 28,103,000 total engagements on tik tok.
- Efficiently strategized and created content for a social media campaign in partnership with the FIFA World Cup, resulting in a noteworthy 6.8 million impressions and 22.5 thousand total engagements on Instagram.
- Founded and cultivated my own lifestyle and fitness account, which has amassed a following of over 8,000 on TikTok within a span of less than 12 months.
- Collaborated with three activewear and two fashion brands to produce and curate compelling content.
- Hootsuite Platform Certified
- 2018 N.A.I.A Intercollegiate Sand Volleyball National Champion
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Timeline
Content Creator
Berserk Games
03.2023 - Current
MBA - International Business
Webber International University
08.2021 - 08.2022
Growth Marketing Specialist
Upland.me
06.2021 - Current
Social Media Intern
ESQ Sports/Entertainment Agency
01.2021 - 05.2021
Hybrid Digital Media and SEO Intern
MyCity Social Digital Marketing Company
03.2020 - 08.2020
BeachBody Coach/Brand Influencer
Beachbody
01.2020 - 04.2020
Bachelor of Science - Integrated Marketing And Communications
Webber International University
08.2017 - 05.2021