Summary
Overview
Work History
Education
Skills
Websites
Relevant course history
Timeline
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Molly Gervais

North Chelmsford,MA

Summary

Experienced in executing social media strategies across various platforms, I am a knowledgeable Social Media Manager who understands the importance of maintaining an effective online presence. With a focus on time management and collaboration, I consistently deliver results by adapting quickly to new information and branding changes. My ability to surpass targets for engagement, acquisition, and retention sets me apart in the field.

Overview

9
9
years of professional experience

Work History

Social Media Manager

New England Tractor Trailer Training School
12.2023 - Current
  • Cultivated strong corporate image and identity with clear branding.
  • Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Researched latest market trends and analyzed data to develop tactics and content ideas.
  • Devised content strategy to effectively engage target audiences.

Video Production Assistant

Harvard Athletics
09.2023 - 09.2024
  • Worked in live broadcasting for Harvard sports teams. Working closely with ESPN+ and NESEN
  • Managed and shot on remote camera as well as on sight camera for sporting events. Ex. Water polo, Softball games, etc.
  • Controlled Video Board graphics for sporting events, updating throughout the game
  • Worked replay for games, capturing highlighted moment's to replay during the game
  • Worked TD switcher, switching between multiple video sources, such as cameras, playback devices, and computer graphics.

Social Media Coordinator Intern

University of Massachusetts
09.2022 - 05.2023
  • Interned at UMass Lowell as a Social Media Coordinator
  • My work entailed coming up with concepts for different social media platforms, and producing them
  • I would promote different events and activities going on around campus
  • Pull analytics weekly for our TikTok page
  • Interview students for videos to be put on different social media platforms and the website
  • As well as doing profile on certain students for the website.

Radio Host/PSA Director

WUML, Lowell Radio
09.2018 - 02.2021
  • A Radio Host/DJ for UMass Lowell's public radio station, 91.5 WUML
  • I began this my freshmen year of college
  • There were many roles we had including, making playlists for each week, logging each song played in our system, reading out PSA's, and teaching radio interns how to be Host's/DJ's
  • I also worked as the PSA director for the station which involved going on to the Ad Councils website and finding approved PSA's to read on air
  • Filtering out old and dated PSA's
  • As well as making sure all shows were reading the required amount of PSA's.

Administrative Assistant

University of Massachusetts
09.2019 - 03.2020
  • Worked as an administrative assistant in the Art and Design department for UMass Lowell
  • I had many responsibilities which included, helping with schedules, pulling transcripts, answering call, etc
  • I would also help with setting up the galleries in the building for student and or other shows.

Sales Associate

RITE AID
04.2016 - 06.2018
  • Checking out and helping customers while they're in the store
  • Organizing and stocking the shelves
  • Managing time efficiently through the day to make sure everything is done properly.

Education

Bachelor of Arts BA - Digital Media

University of Massachusetts
Lowell, Massachusetts
05.2023

Skills

  • Time Management
  • Adobe Suites: Premiere Pro, Indesign, Illustrator, After effects, Audition, Photoshop
  • Social Media Advertising
  • Microsoft Office
  • Canva
  • Organization
  • SEO Optimization
  • Digital Media
  • Photo and Video Editing
  • Content Development
  • Photography and Videography
  • Audience Analysis
  • Campaign Management

Relevant course history

  • TV Studio Production, This class was taken in the Lowell TeleMedia Center in a real TV studio room. Shooting with C300s and using Lavalier mics, my group created an Imporv comedy talk show skit. I co-directed, co-shoot, co-wrote, and independantly edited in post-production, with Adobe Premiere Pro.
  • Lighting Principles, Incorporating proper lighting skills into shoots. Learning how to properly use lighting to effect the mood and or scene when shooting. Primparly used Dracast Pro lights 400W and 500W. Created a photo Roman from a scene in a film of our choosing. We also had to create an orginal short in which I co-wrote, co-directed, and independantly shoot and and edited.
  • Capstone, Using all the skills I had aquired from my previous courses, both semester's of my senior year I spent independantly creating, directing, and producing a pilot Podcast episode. It was recorded with a Rodecaster 2 full set, as well as zoom recorders, recorded onto Adobe Audition, and edited with Premiere Pro.

Timeline

Social Media Manager

New England Tractor Trailer Training School
12.2023 - Current

Video Production Assistant

Harvard Athletics
09.2023 - 09.2024

Social Media Coordinator Intern

University of Massachusetts
09.2022 - 05.2023

Administrative Assistant

University of Massachusetts
09.2019 - 03.2020

Radio Host/PSA Director

WUML, Lowell Radio
09.2018 - 02.2021

Sales Associate

RITE AID
04.2016 - 06.2018

Bachelor of Arts BA - Digital Media

University of Massachusetts
Molly Gervais