Molly K. Gilles

• Supported strategy planning and execution of communications tactics for retailer programming objectives, drove earned media coverage and stronger retailer sentiment.
• Guide press outreach and agency activity for company and brand initiatives through daily partnership with U.S. external communications agencies.
• Manage day-to-day work with U.S. external communications agencies, providing direction and overseeing press outreach for company and brand initiatives.
• Help plan and coordinate speaking and interview engagements for brand spokespeople, including executive leadership, merchandising, marketing ambassadors, and other partners.
• Lead proprietary storytelling tools and scheduled moments, including newsroom content, LinkedIn voices, and leadership profiles.
• Work with cross-functional partners to review plans, align upcoming program priorities, track outputs, and share relevant updates.
• Coordinate monthly and quarterly reporting across functions.

• Managed external communications calendar and marketing task list to ensure timely delivery of communications.

• Assisted in developing press materials and providing product support for Sephora, addressing holiday campaigns and Sephora Collection requirements.

• Supported external communications budget management, overseeing invoice processing and maintaining budget tracker for accurate financial tracking.

• Track Sephora Collection comps and maintain comp tracker while supporting merchant communication on comps.

• Support day-to-day communication between internal and external cross-functional teams.

• Support Beauty Director scheduling, programming, social reporting, and interview coordination.

• Assist with award submission planning and calendar management for executive speaking engagements.

• Managed various administrative tasks to support daily operations., including daily formatting and distribution of business press report.

• Organize and save files in Box, including press releases, campaign overviews, presentation decks, collateral, and recaps.

• Managed and analyzed complex data sets and financial models to support strategic decision-making
• Assisted VP of Marketing in creating content and data for marketing materials across 200+ properties and portfolios, enhancing overall communication effectiveness
• Led branding strategy and developed internal company materials, communications, merchandise, and signage to strengthen brand identity

• Managed planning, creation, and copy editing of all daily promotional emails for Sephora at Kohl's and select Kohl's brands
• Collaborated daily with creative and cross-functional teams to identify industry trends and topics, enhancing email content relevance
• Supported creation and selection of creative elements for emails, Kohls.com homepage, and social media channels, employing diverse content marketing strategies to engage target audience
• Utilized creative strategies and data from Measurements team to inform inputs and recommendations during activation process, optimizing campaign effectiveness

• Established and implemented strategic brand plan, aligning teams on inventory and product enhancements
• Collaborated with design and creative teams to develop branding for product tags, in-store signage, and digital content
• Collaborated daily with external vendors and internal Design and Sales teams, supporting $16m in revenue