Molly Hudlow
Marietta,Georgia
Summary
Accomplished professional with extensive experience in digital advertising, digital product management, marketing, and media operations. Proven track record in successfully launching digital advertising products, driving significant revenue growth, and effectively meeting customer needs.
Overview
12
12
years of professional experience
Work History
Senior Product Manager
Cox Communications, Cox Media
09.2018 - Current
- Oversee Cox Media's advertising product portfolio in the areas of paid search, programmatic, video, audio, connected television, linear television, and social media including both paid and organic channels
- Manage large-scale third-party partnerships and work cross-functionally with in-house teams including ad operations and technology to build, and support owned and operated media solutions
- Support and manage all go-to-market planning for new products and services including sales and marketing strategy, pricing, positioning, and complete integration into the broader product portfolio including systems integration, and sales enablement
- Support 10 regional sales teams with regular accountability to advise on sales strategies, pricing recommendations, and client support
- Led several direct reports and contractors.
Senior Analyst, Digital Media Operations
Victoria's Secret
09.2014 - 06.2018
- Worked cross-functionally on the digital media team to support all digital media programs in the areas of paid and natural search, programmatic, affiliate, social, and mobile marketing
- Responsible for partnering with brand managers to develop their marketing and media strategy and ensuring those strategies were accurately represented across digital channels
- Media operations included contract management, all system technical support, data feeds, tagging, reporting infrastructure, budget management, process review and optimization, and new technical integrations
- Financial responsibilities included a $40M annual media budget with accountability to manage media channels to ROAS and business profitability
- Managed one direct report.
Marketing Manager
Generations Concrete
09.2013 - 07.2014
- Managed all day-to-day marketing and communication activities including brand development along with content marketing integrating print, radio, social, email, digital, and public relations
- Responsible for daily sales tracking and aligning marketing and communication initiatives to meet weekly and monthly sales goals and overall business objectives.
Account Executive
Hafenbrack Marketing
04.2013 - 09.2013
- Served as an account manager for eleven client accounts in the healthcare, education, and manufacturing industries
- Managed marketing and public relations projects from beginning to end including concept development, strategy, tactics, timeline, and budget
- Provided to clients earned media placements, social media content, and management, event planning, and website maintenance.
Marketing Coordinator
National Church Residences
06.2012 - 04.2013
- Supported all marketing and public relations efforts for National Church Residences' affordable housing portfolio, which included 330+ senior living communities nationwide
- Supported the management of all community websites, earned media, social media, marketing collateral, email campaigns, events, and referral programs.
Education
Master of Business Administration - Finance
Capital University
Columbus, Ohio05.2018
Bachelor of Arts - Communications, Public Policy, and Professional Writing
The Ohio State University
Columbus, Ohio06.2012
Skills
- Digital Product Management
- Digital Marketing & Advertising
- Digital Ad Platforms
- AdTech
- Marketing & Media Operations
- Go to Market Strategy
- Product Operations
- Product Strategy
- Sales Enablement
- Vendor & Partner Management
Timeline
Senior Product Manager
Cox Communications, Cox Media
09.2018 - Current
Senior Analyst, Digital Media Operations
Victoria's Secret
09.2014 - 06.2018
Marketing Manager
Generations Concrete
09.2013 - 07.2014
Account Executive
Hafenbrack Marketing
04.2013 - 09.2013
Marketing Coordinator
National Church Residences
06.2012 - 04.2013
Bachelor of Arts - Communications, Public Policy, and Professional Writing
The Ohio State University
Master of Business Administration - Finance
Capital University
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