Accomplished professional with extensive experience in digital advertising, digital product management, marketing, and media operations. Proven track record in successfully launching digital advertising products, driving significant revenue growth, and effectively meeting customer needs.
Overview
12
12
years of professional experience
Work History
Senior Product Manager
Cox Communications, Cox Media
09.2018 - Current
Oversee Cox Media's advertising product portfolio in the areas of paid search, programmatic, video, audio, connected television, linear television, and social media including both paid and organic channels
Manage large-scale third-party partnerships and work cross-functionally with in-house teams including ad operations and technology to build, and support owned and operated media solutions
Support and manage all go-to-market planning for new products and services including sales and marketing strategy, pricing, positioning, and complete integration into the broader product portfolio including systems integration, and sales enablement
Support 10 regional sales teams with regular accountability to advise on sales strategies, pricing recommendations, and client support
Led several direct reports and contractors.
Senior Analyst, Digital Media Operations
Victoria's Secret
09.2014 - 06.2018
Worked cross-functionally on the digital media team to support all digital media programs in the areas of paid and natural search, programmatic, affiliate, social, and mobile marketing
Responsible for partnering with brand managers to develop their marketing and media strategy and ensuring those strategies were accurately represented across digital channels
Media operations included contract management, all system technical support, data feeds, tagging, reporting infrastructure, budget management, process review and optimization, and new technical integrations
Financial responsibilities included a $40M annual media budget with accountability to manage media channels to ROAS and business profitability
Managed one direct report.
Marketing Manager
Generations Concrete
09.2013 - 07.2014
Managed all day-to-day marketing and communication activities including brand development along with content marketing integrating print, radio, social, email, digital, and public relations
Responsible for daily sales tracking and aligning marketing and communication initiatives to meet weekly and monthly sales goals and overall business objectives.
Account Executive
Hafenbrack Marketing
04.2013 - 09.2013
Served as an account manager for eleven client accounts in the healthcare, education, and manufacturing industries
Managed marketing and public relations projects from beginning to end including concept development, strategy, tactics, timeline, and budget
Provided to clients earned media placements, social media content, and management, event planning, and website maintenance.
Marketing Coordinator
National Church Residences
06.2012 - 04.2013
Supported all marketing and public relations efforts for National Church Residences' affordable housing portfolio, which included 330+ senior living communities nationwide
Supported the management of all community websites, earned media, social media, marketing collateral, email campaigns, events, and referral programs.
Education
Master of Business Administration - Finance
Capital University
Columbus, Ohio
05.2018
Bachelor of Arts - Communications, Public Policy, and Professional Writing
The Ohio State University
Columbus, Ohio
06.2012
Skills
Digital Product Management
Digital Marketing & Advertising
Digital Ad Platforms
AdTech
Marketing & Media Operations
Go to Market Strategy
Product Operations
Product Strategy
Sales Enablement
Vendor & Partner Management
Timeline
Senior Product Manager
Cox Communications, Cox Media
09.2018 - Current
Senior Analyst, Digital Media Operations
Victoria's Secret
09.2014 - 06.2018
Marketing Manager
Generations Concrete
09.2013 - 07.2014
Account Executive
Hafenbrack Marketing
04.2013 - 09.2013
Marketing Coordinator
National Church Residences
06.2012 - 04.2013
Bachelor of Arts - Communications, Public Policy, and Professional Writing
The Ohio State University
Master of Business Administration - Finance
Capital University
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