Molly Karas
Digital Marketing Specialist
Beverly,MA
Summary
Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
1
1
year of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Digital Marketing Specialist
Align Credit Union
6 2022 - 04.2024
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Manage day-to-day execution and content calendar for social media presence including all sub-brands.
- Collaborated with Marketing management to create strategic and tactical marketing plans that promote our brand, products, and services.
Marketing Intern
Second Front Systems
05.2021 - 05.2022
- Helped with planning and hosting of marketing events.
- Contributed to mock-ups, email campaigns, and social media content.
- Collaborated with team members to help expand marketing channels.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Cultivated brand voice and presentation on social media.
- Generated ideas for valuable content for our audience that aligns with broader marketing strategy.
- Helped to develop, launch and optimize top-of funnel demand campaigns through paid media and organic opportunities.
Education
Bachelor of Science - Media And Communications | Minor: Graphic Deisgn
Salem State University
Salem, MA 08.2019 - 05.2022
Skills
Marketing strategies
Adobe Creative Suite
Graphic Design
Microsoft Suite
Sales Force Social studio
Salesforce Pardot
Confluence
Meta Buisness
Google Analytics
Social Media Tools
Sprout Social
Certification
Google Analytics Certification
Timeline
Google Analytics Certification
03-2022
Marketing Intern
Second Front Systems
05.2021 - 05.2022
Bachelor of Science - Media And Communications | Minor: Graphic Deisgn
Salem State University
08.2019 - 05.2022
Digital Marketing Specialist
Align Credit Union
6 2022 - 04.2024