Summary
Overview
Work History
Education
Skills
Timeline
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MOLLY KIVISTO

Kenosha,USA

Summary

Results-driven Account Executive with over 20 years of experience in consultative B2B sales across SaaS, media, and advertising sectors. Skilled in building high-performing pipelines, closing enterprise-level deals, and translating complex technology solutions into clear business value. Proven track record in selling compliance tools and data analytics solutions. I excel at identifying new business opportunities, developing effective strategies, and fostering collaborative relationships.

Overview

24
24
years of professional experience

Work History

New Business Director

RSW/US
Cincinnati, OH
08.2023 - 11.2024
  • Spearheaded new business acquisition efforts for marketing and advertising agencies, aligning strategic outreach with each client’s niche industry.
  • Developed and executed tailored new business strategies that secured high-value meetings with C-level executives across various industries.
  • Acted as a strategic media consultant, identifying agency strengths, and positioning them for success in a competitive media landscape.
  • Mentored junior team members on outreach strategy and messaging; led by example in prospecting, relationship-building, and deal progression.

Senior Account Executive - SaaS

Circa
Milwaukee, WI
05.2021 - 02.2023
  • Directed growth of dynamic sales pipeline, acquiring new accounts and identifying high-value opportunities.
  • Sold compliance-driven SaaS to HR and government contractors, including OFCCP-focused solutions..
  • Developed targeted marketing strategies, resulting in increased sales of HR products.
  • Collaborated cross-functionally with product and customer success teams for successful launches.

Account Executive

BizTimes Media
Milwaukee, WI
08.2016 - 08.2020
  • Drove revenue growth through strategic account management and targeted advertising solutions.
  • Managed diverse client portfolio through the full sales cycle, exceeding sales targets through relationship development.
  • Delivered customized advertising packages on digital, print, sponsorships, and event platforms.
  • Secured new business by identifying high-value leads, acquiring key accounts.
  • Conducted needs assessments to create tailored advertising strategies, maximizing client value.
  • Collaborated with editorial, design, and marketing teams for seamless campaign execution.
  • Created and presented compelling proposals showcasing the value of BizTimes Media's products and services.
  • Performed market research on industry trends to inform strategic sales approaches.

Advertising Account Executive

Carmichael Communications
Kenosha, WI
08.2015 - 08.2016
  • Designed and executed targeted advertising campaigns across print, radio, and digital platforms.
  • Boosted new revenue channels through successful Fab Friday Ladies Night event, enhancing client traffic.
  • Collaborated with design teams to produce visually compelling advertisements aligning with client branding.
  • Planned and coordinated local events and promotional activities to maximize client exposure.

Account Executive

The Journal Times
Racine, WI
06.2000 - 02.2014
  • Developed and executed strategic marketing campaigns across diverse advertising formats, driving significant revenue growth.
  • Achieved 261% increase in web sessions through programmatic buys, enhancing engagement and conversion rates.
  • Organized successful Ladies Night Out event, generating over $160,000 in additional client revenue.
  • Consistently exceeded monthly sales targets while managing digital, print, and event promotions.
  • Cultivated strong client relationships to ensure satisfaction with campaign performance and provide ongoing support.
  • Managed multiple projects simultaneously, meeting deadlines while maintaining high levels of client satisfaction.

Education

Bachelor of Science - Business/Marketing

University of Wisconsin-Parkside
Kenosha, WI
05.2001

Skills

  • Enterprise sales and SaaS platforms
  • Compliance awareness
  • Prospecting and pipeline generation
  • CRM proficiency (Salesforce, Zoho)
  • Virtual and in-person sales
  • Consultative selling
  • Media and AdTech sales
  • Strategic account management
  • C-level relationship building
  • Negotiation and deal closure
  • Cross-functional collaboration

Timeline

New Business Director

RSW/US
08.2023 - 11.2024

Senior Account Executive - SaaS

Circa
05.2021 - 02.2023

Account Executive

BizTimes Media
08.2016 - 08.2020

Advertising Account Executive

Carmichael Communications
08.2015 - 08.2016

Account Executive

The Journal Times
06.2000 - 02.2014

Bachelor of Science - Business/Marketing

University of Wisconsin-Parkside

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