Versatile Corporate Communications Specialist with a results-driven mindset and proven leadership skills. Experienced in strategic planning, crisis management, internal comms, media relations, and brand messaging. Known for strong attention to detail, work ethic, and driving stakeholder engagement through impactful communication strategies..
Overview
4
4
years of professional experience
1
1
Certification
Work History
Public Relations & Social Media Sr.Specialist
Sonesta International Hotels Corporation
Newton, USA
04.2023 - Current
Lead the strategy and execution of Sonesta's corporate LinkedIn presence (75K+ followers), including content planning, executive page management (CEO, CMO), and performance analytics to enhance engagement and brand visibility.
Oversee the Sonesta Newsroom, managing the development and quarterly expansion of corporate communications, such as press releases, executive messaging, and website content.
Drive media relations strategy by securing executive interviews, preparing detailed briefing materials, and fostering relationships with key media outlets to amplify brand reach.
Collaborate with the Global Sales Organization to support on-site activations, coordinate media opportunities, act as a communications spokesperson, and draft strategic announcements for key partnerships.
Partner with external PR agencies to plan and implement integrated campaigns, secure earned media coverage, and ensure alignment with Sonesta's brand and business objectives.
Manage daily media monitoring and reporting, delivering comprehensive performance recaps and insights to executive leadership.
Coordinate cross-functionally with teams across Field Marketing, Creative, Social, Brand, Marketing, and Sales to maintain consistent and cohesive corporate messaging.
Develop and distribute internal communications for corporate employees, delivering timely updates on business developments, strategic partnerships, and organizational events, in close collaboration with Franchise Communication.
Account Executive
FleishmanHillard
Boston, USA
07.2022 - 04.2023
Executed proactive media outreach to regional and national outlets for healthcare clients using Muck Rack and Cision.
Identified opportunities to align clients with current trends and news cycles, presenting innovative ideas.
Developed media materials, including pitches and press releases, to enhance client visibility.
Established relationships with external audiences, including clients, media professionals, and healthcare organizations.
Contributed to program development and management to achieve client objectives successfully.
Supervised account team members by prioritizing tasks, delegating responsibilities, and ensuring adherence to deadlines.
Cultivated diverse teams while promoting an inclusive working and learning environment.
Assistant Account Executive
Edelman
New York, USA
11.2021 - 06.2022
Developed communications plans and established strong relationships with clients and internal teams.
Created call guides for client and internal meetings to facilitate effective communication.
Managed multiple projects from initiation to completion, ensuring timely delivery within budget.
Supported business development through research, ideation, and proposal preparation.
Monitored media coverage on traditional and digital platforms to safeguard client reputation.
Collaborated with influencer and legal teams to ensure Veeva-approved content for Eye Care Professionals.
Delivered high-quality communications content under tight deadlines while assisting in project planning.
Ensured team alignment with client timelines and objectives for successful project execution.