Molly LaBonte
Denver,CO
Summary
Creative digital leader builds and scales long term sustainable business units for brands in the Outdoor Industry. Skilled at identifying revenue and brand enhancing opportunities. Able to build comprehensive strategies and engage key players within the organization to execute and maximize plans. Passionate about bringing teams together to accomplish goals. Hope to inspire others to live their best lives in the beautiful outdoors.
Overview
15
15
years of professional experience
Work History
Senior Director, Digital Marketplace
VF Corporation, The North Face
Denver, CO
01.2018 - Current
- Responsible for driving the sales, growth, and consumer experience of the digital marketplace for The North Face
- Strategic digital key partners include Amazon, Dickssportinggoods.com, Publiclands.com, REI.com, Backcountry.com, Nordstrom.com, JD.com, and Asos.com
- Scope comprises ≈ $500M in annual wholesale revenue
- Partner with The North Face direct-to-consumer digital team to create internal efficiencies to optimize the brand’s holistic online Consumer Experience
- Collaborate cross functionally with the merchandising, marketing, and product teams to execute product segmentation initiatives, develop and optimize search advertising strategies, and find product opportunities to meet market trends and demand
- Manage the digital Go to Market strategy of an extensive apparel, footwear, hard goods, and accessories catalog
- Implemented and execute process to remove unauthorized sellers and product listings from the digital marketplace (on and off Amazon)
- Developed IMAP policies and created a process to monitor and enforce online pricing violations
- Manage Digital Marketplace team of six
- Includes: Sales Director, two Senior Sales Managers, Data Analyst, Marketing Manager, and Brand Enforcement Manager
- Expert at developing and optimizing sales, merchandising, marketing, and CX strategies of 1P and 3P Amazon businesses
- Find and research new opportunities for strategic growth in the ecommerce space for the brand
Director of Sales
Timbuk2
San Francisco, CA
01.2014 - 01.2018
- Responsible for the P&L and revenue growth of the North American wholesale channel
- 15M in annual revenue
- Managed all independent and internal sales teams
- Managed the strategic partnerships with digital key accounts, outdoor specialty retailers, department stores, sporting goods retailers, and lifestyle accounts
- Key accounts included REI, MEC, Nordstrom, Macy’s, Backcountry.com, Moosejaw, and 3P Amazon sellers
- Owned the Amazon 1P account relationship
- Strategized and executed on search ads, site merchandising, and catalog management
- Executed revenue growth and brand awareness generating activations like Treasure Truck, Amazon Business, and Amazon Bookstore
District Sales Manager
Polaris Industries
Park City, UT
01.2012 - 01.2014
- Managed relationships with the Polaris powersports dealerships in Utah and Colorado
- 25M in annual revenue
- Partnered with dealerships to drive in-store traffic, manage inventory levels, strategically upsell, and merchandise, through off-site demos and rides, social media campaigns, sales programs, rebates, warranties, etc
- Delivered on semi-monthly All-Terrain Vehicle, Side by Side, and Snowmobile dealer order quotas
- Parts, Garments, and Accessories/Oil Team Lead
Sales Representative
Wolverine Worldwide, Merrell And Chaco
Park City, UT
01.2010 - 01.2012
- Managed all outdoor specialty, specialty run, comfort shoe, boutique, and department store wholesale relationships in Utah and Wyoming
- Strategically opened over twenty new accounts in the territory
- Grew territory by 30%
Footwear Buyer
Backcountry.com
Park City, UT
01.2008 - 01.2010
- Developed and executed the buying and merchandising strategy for all outdoor and action sports footwear brands on Backcountry.com and Dogfunk.com
Education
Disruptive Strategy -
Harvard Business School Online
2021
Leadership Development -
OIA Skip Yowell Future Leadership Academy
2016
Bachelor of Science - Marketing, Spanish
Lehigh University
Bethlehem, PA2007
Study Abroad -
Pontificia Universidad Catolica De Chile
Santiago, Chile2006
Skills
- Strategic Vision
- Collaborative Leadership
- P&L Ownership
- Omni-Channel Strategy
- Ecommerce Optimization
- Digital Marketing
- IMAP/Rogue Seller Enforcement
Interests & Hobbies
Skiing, Biking, Surfing, Yoga, Cooking, Reading, Coffee, Languages, International Travel
Timeline
Senior Director, Digital Marketplace
VF Corporation, The North Face
01.2018 - Current
Director of Sales
Timbuk2
01.2014 - 01.2018
District Sales Manager
Polaris Industries
01.2012 - 01.2014
Sales Representative
Wolverine Worldwide, Merrell And Chaco
01.2010 - 01.2012
Footwear Buyer
Backcountry.com
01.2008 - 01.2010
Disruptive Strategy -
Harvard Business School Online
Leadership Development -
OIA Skip Yowell Future Leadership Academy
Bachelor of Science - Marketing, Spanish
Lehigh University
Study Abroad -
Pontificia Universidad Catolica De Chile
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