MOLLY LAM
Los Angeles,CA
Overview
9
9
years of professional experience
Work History
SOCIAL MEDIA PRODUCER
CBS ENTERTAINMENT GROUP (Subsidiary of Paramount)
Los Angeles, CA
05.2021 - Current
- Collaborate with high profile talent, producers, and strategists to create and publish engaging content across all social media platforms, including Facebook, Twitter, Instagram, and TikTok.
- Develop and implement social media strategies to increase brand awareness.
- Support the development of social content calendars and ensure accurate tagging, publishing, and linking of posts.
- Assist in the creation of social media content, adhering to various social media sizes and formats.
- Contribute to community management efforts by actively engaging with followers, following tone-of-voice guidelines, and brainstorming strategies to increase social conversation.
- Monitor social media trends and provide recommendations for quick-turn creative and ongoing strategy implementation.
- Utilize in-depth understanding of social media platforms, including Instagram, Twitter, TikTok, Reddit, and Facebook, to optimize content performance.
DIGITAL MARKETING COORDINATOR
HOUSE OF BLUES MUSIC FORWARD FOUNDATION
Hollywood
06.2015 - 05.2019
- Supported the development and execution of all social media content strategy, including data-driven, organic, and paid social activities using creative approach that led to a 40% audience growth
- Managed posting calendar for all social channels, as well as scheduling, inbox and audience engagement
- Introduced IG stories content (video, graphics, polls) to drive additional engagement
- Worked with Marketing Manager to create original content series for IGTV and Youtube and TikTok (The Daily Drop, Women Forward, etc.)
- Served as producer, editor, and interviewer for all video series
- Interacted and directed on-camera talent
- Led a team of contractors and interns with project outlines, including timelines and deliverables to effectively complete projects
- Maintained website and weekly newsletter operations
DIGITAL MARKETING INTERN
PROJECT CONCERN INTERNATIONAL (PCI)
San Diego
- Partook in a passionate global marketing campaign series titled Passport, which dealt with preserving the mind and wellbeing of adolescent girls in developing countries
- Created and curated content, organized content calendars, managed all PCI social media platforms
- Posted to PCI’s social media platforms, contributing to overall strategy, and growing follower base on the platform
- Assisted with social media research and implementation of best practices to grow online presence
- Contributed to identifying current trends or campaigns that are consistent with the nonprofit brand.
SOCIAL MEDIA/MARKETING ENTERTAINMENT INTERN
SICILY PUBLICITY
Hollywood
- Assisted in the planning and execution of events such as screenings, red carpet premieres, and press tours for various Independent film documentaries
- Researched and monitored media coverage for publicity campaigns
- Constructed campaign pitches, press releases, media alerts, blog posts, and social media content
- Assembled and built updated media lists through PR databases (i.e
- Cision), maintaining influencer media lists.
Education
Bachelor of Arts - Communication
San Diego State University
San Diego, CA05-2019
Skills
- Project Management
- Video Production
- Video Editing
- Adobe Creative Suite (Photoshop, Premiere)
- Pop Culture
- Content Creation
- Social Media Marketing/Strategy
- Copywriting
Timeline
SOCIAL MEDIA PRODUCER
CBS ENTERTAINMENT GROUP (Subsidiary of Paramount)
05.2021 - Current
DIGITAL MARKETING COORDINATOR
HOUSE OF BLUES MUSIC FORWARD FOUNDATION
06.2015 - 05.2019
DIGITAL MARKETING INTERN
PROJECT CONCERN INTERNATIONAL (PCI)
SOCIAL MEDIA/MARKETING ENTERTAINMENT INTERN
SICILY PUBLICITY
Bachelor of Arts - Communication
San Diego State University
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