Molly McClernon

Balance global and local dynamics, with partnerships across the globe and across disciplines, to effectively lead the hybrid in-house production model for the US, Canada, and Puerto Rico.

• Launched model in 2021 across 3 BUs in conjunction with global launch, including multi-hub capabilities (on/off-shore).
• Led change management: developed staff plan, hired key agency personnel across two partner agencies, developed process & capabilities, led trainings and onboarding sessions with 200+ marketers and 9+ agencies.
• Exceeded model adoption KPI with 98%+ adoption since launch.
• Effectively partner with US CMO and BU Leadership Teams to ensure model continuously meets business needs; track and share KPIs, plans & progress against challenges, and model capability growth.
• Developed a DEI tracking methodology for production metrics, surpassing KPIs.
• Manage production agency personnel, including hiring & promotional decisions. Serve as primary escalation point.
• Implemented evaluation systems and action plans, enabling continuous improvement of the model.
• Provide strategic vision for model growth, innovation, and improvements, and lead plans to deliver.
• Led development of production savings levers with 1H savings exceeding targets by $1.4MM.

Lead commercial relationships with marketing and production agencies in North America, partnering closely with the VP of Marketing Excellence and brand teams to increase ROI through creative effectiveness. Responsible for roster of agencies and ensuring commercial compliance, with two direct reports. Member of Procurement LT and Agencies LT.

• Spearheaded global agency project to modernize creative agency deliverables and rates, as well as upgrade SOW tool UX; project required coordination and management of 7 3rd parties, as well as a variety of senior global marketing and procurement stakeholders.
• Led quarterly business reviews for 10 brands, across 8 agencies in 2 business units, developing action plans for key improvement areas to ensure expectations are met.
• Forged strong and transparent relationships with key agency contacts and brand teams to build a trusted partnership to achieve optimal agency performance.
• Consolidated creative agencies in North America by 50%, garnering greater scale and efficiency. Led local implementation of global creative agency consolidation, including exiting of incumbent agencies and onboarding of new partners.
• Executed test & learn pilot with efficient production partner resulting in ~30% savings. Contracted, onboarded, and managed relationship with new external production partner and marketing teams to develop digitally- native, efficient content at scale while capturing key learnings.
• Proven ability to learn quickly and adapt to new situations.

Promoted to shape and direct internal operations strategy, resource management, and project execution as process leader and change agent in newly created role. Served as trusted advisor to Head of Production and executive team. Managed department budget.

• Drove consistency, efficiency, and performance, increasing productivity by ~25%. Proactively defined guidelines and processes while gaining alignment from C-suite and cross-functional leads; trained staff on writing contracts, third-party vendor engagement, business affairs compliance, and new workflows.
• Directed talent strategy, resourcing, and workforce planning for team of 40, aligning internal and freelance talent to deliver efficiency, creative impact, and operational excellence for 360i’s portfolio of Fortune 500 clients.

Held dual senior leadership role directing the program management of integrated, digital, and social client campaigns, as well as leading operational process improvements and strategic initiatives. Created talent allocation and training plans; managed utilization and billability; managed planning and forecasting cycles; built budgets and timelines; wrote/negotiated statements of work (SOWs), third-party contracts, and client retainers; indirectly led cross-functional teams; and led staff learning and development. Directly managed 10 Producers and Project Managers.

• Improved workforce engagement and productivity by ~75% via creation of new hire onboarding program. Served as mentor to newly hired Producers and Project Managers to accelerate acclimation to culture and standard operating procedures.
• Mentored junior staff members, contributing to their professional growth and development.
• Instrumental in growing department by 800% over 4 years, adapted team structure and workflows to accommodate growth.
• Role elevated and expanded to interim Head of Production during transition in executive leadership with responsibility for managing the department and overseeing campaigns across the organization.
• Supported creation of company’s first Project Management function driving initiatives across the enterprise. Implemented methodology, and accelerated change management via staff retraining.
• Led program management of $12M+ in 360-degree campaigns annually for Coca-Cola, Nestlé, National Geographic, and other brands in client-facing role.
• Executed successful campaigns by facilitating seamless collaboration between Creative, Strategy, Account, Technology, User Experience, and Media teams.
• Named Semifinalist Winner for Digiday’s “Top Boss Award” in recognition of outstanding team and employee engagement.

Produced end-to-end client campaigns on digital, print, social media, and out-of-home platforms in client-facing role. Directed campaign ideation, execution, budget development, SOWs and third-party contracts, team resourcing, timelines, and legal due diligence. Created and managed staffing plans for retainers exceeding $6M annually, and oversaw 5 Producers, Associate Producers, and Coordinators.

• Produced websites, display, social campaigns, and integrated programs for Kraft Foods (Philadelphia Cream Cheese, Kraft Cheese, Oscar Mayer) and other clients.
• Named “Employee of the Month” for contributions to company.
• Balanced competing priorities effectively, ensuring timely delivery of high-quality deliverables despite tight deadlines.

Architected & project managed digital advertising and marketing campaigns for clients.

• Managed campaigns for Vera Wang, Degree, Target, and other clients.
• Recognized with Condé Nast Digital’s “Rising Star Marketing Award” for outstanding performance.

• Directed the planning and execution of high profile events for Novartis, Johnson & Johnson, and others.