Results-driven sales and event manager with ten years of experience dedicated to fostering and maintaining relationships within my core team, partners, clients, and vendors. Recognized for my proactive and engaged style, I possess valuable expertise in cultivating and retaining relationships, leading to a wide-ranging network of service providers who consistently deliver top-notch quality and successful client events.
Overview
6
6
years of professional experience
Work History
Sales Representative
Kelley Create
07.2023 - Current
Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
Generated additional sales opportunities with upselling and cross-selling techniques.
Expanded customer base through cold calling, networking, and relationship building.
Increased sales revenue by identifying and targeting high-potential accounts.
Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
Senior Corporate Group Sales & Events Manager
South Coast Winery Resort and Spa & Carter Estate
07.2021 - 02.2023
Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
Streamlined event planning processes by implementing efficient project management strategies.
Developed customized proposals for potential clients that showcased company''s capabilities while addressing specific needs or requests from the client.
Coordinated cross-functional teams to ensure successful implementation of event strategies.
Sales and Events Manager
Catalina Island Company
09.2019 - 07.2021
Drove sales growth with strategic partnerships that expanded the company's reach within target markets.
Developed comprehensive event marketing plans, incorporating traditional advertising methods alongside innovative digital tactics to achieve desired results.
Streamlined event logistics, ensuring smooth execution and positive attendee experiences.
Coordinated cross-functional teams to ensure seamless collaboration in event planning and execution.
Established a robust network of vendors and suppliers, ensuring cost-effective solutions without sacrificing quality or service levels.
Managed budgets effectively, optimizing resource allocation for maximum impact on event success.
Conducted thorough competitor analyses to identify gaps in the market and capitalize on emerging trends within the industry.
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
Managed administrative logistics of events planning, event booking, and event promotions.
General Manager
Serendipity Labs
09.2018 - 09.2019
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Developed and implemented strategies to increase sales and profitability.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Negotiated and secured new business, including office space, meetings and special events, along with creating and amending lease agreement and event contracts utilizing Delphi
Built and fostered communicative relationships with online brokerage companies, local Residential/Commercial Real Estate Brokers, and other referral sources
Streamlined event planning processes by implementing efficient project management strategies.
Education
BA - Science in Recreation, Tourism and Hospitality
University of Northern Colorado
Greeley, CO
05.2014
Associates of Science - Business
Trinidad State Junior College
Trinidad, CO
05.2012
Skills
Project Management
Account Management
Operations Management
Customer/Media Relations
Event Management / Coordination
Skillful Communications
Strong Community Focus
Negotiating
Relationship Management
Microsoft Suite
Salesforce
Timeline
Sales Representative
Kelley Create
07.2023 - Current
Senior Corporate Group Sales & Events Manager
South Coast Winery Resort and Spa & Carter Estate
07.2021 - 02.2023
Sales and Events Manager
Catalina Island Company
09.2019 - 07.2021
General Manager
Serendipity Labs
09.2018 - 09.2019
BA - Science in Recreation, Tourism and Hospitality
University of Northern Colorado
Associates of Science - Business
Trinidad State Junior College
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