MOLLY MELVIN
New York
Summary
Dynamic Account Manager specializing in partnership marketing, with a strong track record of cultivating high‑value relationships, retaining key accounts, and driving measurable growth. Known for strategic thinking, clear communication, and the ability to influence decision‑makers while delivering exceptional client service. Adept at developing innovative activation strategies, optimizing partnership performance, and enhancing overall customer satisfaction. Collaborative team leader with deep experience in cross‑functional coordination and a commitment to producing best‑in‑class results.
Overview
7
7
years of professional experience
Work History
Account Manager, Partnership Marketing
Brooklyn Sports & Entertainment
03.2024 - Current
- Manage a portfolio of corporate partners, overseeing all partnership deliverables, communication, and activation strategy.
- Lead planning and execution of in‑arena activations, community events, VIP experiences, and promotional campaigns.
- Develop strategic partner communications including recap decks, asset plans, and sensitive updates.
- Collaborate with marketing, creative, game presentation, analytics, and hospitality teams to ensure seamless execution.
- Identify opportunities for added value, renewal positioning, and long‑term partnership growth.
Coordinator, Partnership Marketing
NASCAR
07.2022 - 03.2024
- Managed client relationships and executed partnership programs aligned with partner goals.
- Expanded multiple client accounts through enhanced activation programs and portfolio growth.
- Completed post‑season valuations to assess and report value delivered across partnership assets.
- Oversaw distribution of contractual tickets across the department.
- Supported logistical needs for internal and external stakeholders at at‑track events.
NHL Broadcast Operator
Sports Media Technology
11.2021 - 03.2022
- Coordinated with broadcasters to prepare video and data packages.
- Produced live instant‑replay packages and in‑game broadcast statistics.
Gameday Operations Intern
Atlantic Coast Conference (ACC)
07.2021 - 12.2021
- Logged and monitored game data during weekly ACC football games.
- Prepared video and data packages for broadcasters.
- Supported ACC Football Kickoff and Championship hospitality events.
Operations Intern
Wyndham Championship
06.2021 - 08.2021
- Supported tournament setup and sponsor servicing.
- Designed layouts for sponsor skyboxes and hospitality tents.
- Managed the Pro‑Am caddy program.
Training Camp Intern
New York Football Giants
06.2019 - 08.2019
- Assisted with daily training camp setup for fans and VIP guests.
- Facilitated player‑fan interactions and supported VIP hospitality.
Education
B.S. - Sport Management, Business Administration
Elon University
05-2022
Skills
- Partnership Marketing
- Client Management
- Event & Game Day Operations
- Strategic Communication
- Cross‑Functional Collaboration
- Presentation Development
- Project Management
- Hospitality & VIP Experience Execution
Timeline
Account Manager, Partnership Marketing
Brooklyn Sports & Entertainment
03.2024 - Current
Coordinator, Partnership Marketing
NASCAR
07.2022 - 03.2024
NHL Broadcast Operator
Sports Media Technology
11.2021 - 03.2022
Gameday Operations Intern
Atlantic Coast Conference (ACC)
07.2021 - 12.2021
Operations Intern
Wyndham Championship
06.2021 - 08.2021
Training Camp Intern
New York Football Giants
06.2019 - 08.2019
B.S. - Sport Management, Business Administration
Elon University