Molly Nouska
Palm Springs,CA
Summary
Strategic, data-driven product executive with 10+ years leading digital platforms, customer journeys, and cross-functional teams to drive growth, engagement, and operational efficiency. Proven track record of owning product roadmaps, modernizing legacy platforms, and delivering measurable improvements in conversion, adoption, and customer experience. Experienced at the intersection of product, technology, analytics, and customer insight—translating business strategy into intuitive digital experiences that increase retention, lifetime value, and revenue.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate Director, Sales Technology | Digital Enrollment Platforms
UnitedHealthcare
Minnetonka, MN
08.2017 - Current
- Lead the digital product strategy and roadmap for a multi-channel enrollment platform supporting thousands of agents and millions of consumers. Manage a cross-functional team of product owners, analysts, and project managers responsible for experience optimization, platform performance, and feature delivery.
- Key Impact
- Led modernization of core enrollment platform, replacing legacy systems with streamlined, user-centric experiences that improved adoption and operational efficiency.
- Drove roadmap prioritization using VOC insights, analytics, and business objectives to improve digital journeys and reduce friction.
- Delivered self-service eligibility tools that reduced helpdesk calls by 60% and cut agent-assisted enrollment time by 20%.
- Introduced feedback loops, experimentation practices, and performance metrics that reduced delivery time by 50%.
- Managed and developed a team of 6+ product owners, analysts, and project managers.
- Responsibilities
- Own product strategy, roadmap, and feature prioritization across multiple digital journeys.
- Partner with engineering, analytics, compliance, and business teams to deliver high-impact releases.
- Translate customer and operational insights into scalable product improvements.
- Align cross-functional stakeholders around shared growth and experience goals.
Senior Project Manager
Jarvis Agent Portal
01.2019 - 01.2022
- Led delivery and optimization of a high-visibility omni-channel platform used by agents to enroll customers in healthcare plans.
- Key Impact
- Managed 7–10 concurrent digital initiatives with budgets up to $2.5M.
- Spearheaded platform enhancements that improved usability, reduced support volume, and increased enrollment efficiency.
- Served as escalation point and strategic advisor across product, engineering, and business teams.
Senior Project Manager (Digital Platforms)
Brandpoint
Hopkins, MN
12.2015 - 08.2017
- Owned development of proprietary digital content platforms for national consumer brands, improving customer journeys and content distribution workflows.
- Key Impact
- Directed development of digital platforms to streamline content creation and distribution.
- Partnered with clients to analyze customer journeys and identify UX and engagement improvements.
- Implemented Scrum and agile practices to accelerate feature delivery and increase transparency.
- Earlier Role: Content Marketing Account Manager (2014 – 2015)
Education
MBA - Medical Industry Leadership
University of Minnesota
01-2023
Mini MBA - Project Management
University of St. Thomas
01-2016
BS - Business Administration & Marketing Management
St. Catherine University
01-2014
Skills
- Product Roadmapping
- A/B Testing
- VOC Research
- Agile & Scrum
- Analytics & Reporting
- Stakeholder Management
- Cross-Functional Leadership
- Microsoft 365
- Adobe (AEM, Sign)
- CA Agile/Rally
- R Studio
- PPM Optix
Certification
- Project Management Professional (PMP)
- Certified ScrumMaster (CSM)
- Product Owner Certification
- SAFe (Scaled Agile Framework) Workshop
Core Expertise
- Product Strategy
- Digital Product Leadership
- Conversion Optimization
- Customer Journeys
- Mobile & Web Platforms
- Roadmap Development
- Experimentation & A/B Testing
- Cross-Functional Leadership
- Analytics-Driven Decisions
- UX & Onsite Merchandising
- Platform Modernization
- Stakeholder Alignment
CAREER HIGHLIGHTS
- Digital Platform Modernization
- Led enterprise-scale transformation initiatives replacing legacy systems with modern, user-centric digital experiences.
- Customer-Centric Product Strategy
- Applied VOC research, analytics, and experimentation to improve conversion, reduce friction, and increase adoption.
- Team & Organizational Leadership
- Managed and coached cross-functional teams of up to 15 people.
- Built cultures of accountability, experimentation, and customer focus.
- Operational & Experience Improvements
- Reduced delivery time by 50% through improved processes and feedback loops.
- Delivered tools that reduced support demand by 60%.
AWARDS
Gov. Programs NSM Award — UnitedHealthcare (2024)
Emerging Leader Program — UnitedHealthcare (2019)
Employee of the Quarter — Brandpoint (2015)
Leadership & Board Experience
Board Member & Chairperson
University of Minnesota – Carlson School of Management, UHG Chapter
Board Member: 4 years | Chairperson: 2 years
- Served as board member for the University of Minnesota Carlson School of Management’s UnitedHealth Group chapter, supporting alumni engagement, leadership development, and strategic programming.
- Chaired the board for two years, setting agendas, facilitating meetings, and driving execution of chapter priorities.
- Partnered with UHG leaders, Carlson faculty, and alumni stakeholders to align chapter activities with enterprise goals and talent development initiatives.
- Provided governance oversight, decision support, and continuity planning to ensure sustainable operations and leadership transition.
Timeline
Senior Project Manager
Jarvis Agent Portal
01.2019 - 01.2022
Associate Director, Sales Technology | Digital Enrollment Platforms
UnitedHealthcare
08.2017 - Current
Senior Project Manager (Digital Platforms)
Brandpoint
12.2015 - 08.2017
Mini MBA - Project Management
University of St. Thomas
BS - Business Administration & Marketing Management
St. Catherine University
MBA - Medical Industry Leadership
University of Minnesota