Molly Parken
New York,NY
Summary
Results-driven Manager with 5+ years of experience in digital marketing, paid media strategy, and client relationship management. Adept at executing data-driven advertising campaigns, optimizing performance for top brands, and providing strategic client consultation. Hands-on experience with Meta, TikTok, and Google Ads, driving measurable revenue growth and enhancing advertiser success. Passionate about collaboration, data analysis, and problem-solving to deliver impactful marketing solutions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
TikTok Content Creator
Rank & Style
01.2024 - 01.2025
- Managed and produced all content for Rank & Style's TikTok channel, growing the account to over 120K followers and generating over 72+ million organic views
- Created viral videos featured in major publications such as the New York Post, Yahoo News, and The Sun.
Brand Partnerships Manager
Modesens
01.2023 - 01.2024
- Cultivated trusted relationships with 200+ retail brand accounts, prioritizing those with the largest opportunities,
- Drove an average 25% increase in advertising investments MoM for my Top 15 accounts.
- Grew my entire book of business by 16% MoM.
- Contributed to growing our active subscriber base by 52% YoY.
- Achieved a 164% increase MoM in social media following, showcasing effective audience engagement strategies.
- Managed and optimized paid media campaigns across TikTok, Meta, and Google Ads to drive performance for luxury fashion, beauty and home retailers.
- Led data-driven performance reporting, providing strategic recommendations to brand partners and internal teams.
- Collaborated cross-functionally with product, sales, and creative teams to ensure seamless campaign execution.
- Conducted weekly business reviews (QBRs) with brand partners, leveraging insights to drive increased ad spend and engagement.
- Partnered with the product team to troubleshoot site issues and improve ad placement effectiveness.
Paid Social Media Manager
Rank & Style
01.2020 - 01.2023
- Managed and optimized paid social media campaigns across Meta, TikTok, and Google Ads, driving audience growth, engagement, and conversions.
- Developed and executed strategic ad campaigns for top fashion, beauty, and lifestyle brands like Nordstrom, Amazon, Walmart, Sephora, and Lululemon.
- Created high-performing ad creatives and messaging strategies, tailoring content to platform-specific audiences to maximize engagement.
- Analyzed campaign performance and led A/B testing, optimizing creatives, targeting, and budgets for maximum ROI.
- Implemented data-driven optimizations, adjusting bidding strategies, audience segmentation, and placements to enhance ad performance.
- Collaborated cross-functionally with creative, influencer, and marketing teams to align paid media strategies with overall brand goals.
- Managed budgets, media spend, and affiliate negotiations, securing top rates and ensuring profitable campaign execution.
Influencer Marketing Manager
Kristyn Chambers Designs
01.2017 - 01.2019
- Developed and managed a brand ambassador program, recruiting and overseeing a network of college influencers to promote stadium-compliant clear bags through strategic partnerships and activations across multiple campuses.
- Designed and executed influencer-driven promotional campaigns, collaborating with ambassadors on giveaways, discount codes, and campus-specific marketing initiatives to drive brand awareness and product adoption.
Education
Bachelor of Arts - Sociology, Communications
University of Texas
12-2019
Skills
- Client Solutions & Account Management
- Paid Media Strategy (TikTok, Meta, Google Ads)
- Campaign Optimization & Performance Analysis
- Quarterly Business Reviews (QBRs) & Insights Reporting
- Digital Advertising & Auction-Based Ad Platforms
- Influencer & Brand Partnerships
- Cross-Functional Collaboration (Product, Sales, Creative)
- Data & Analytics (Google Analytics, Pivot Tables, Performance Dashboards)
- Measurement & Attribution Models
Certification
- Meta Blueprint Certification, Paid Media & Performance Marketing
- Affiliate Partnerships Industry Certification, PXA
Tools And Platforms
TikTok Ads Manager, Meta Business Suite, Google Ads, Amazon DSP, Google Analytics, Excel (Pivot Tables), Tableau, Power BI, Airtable, Asana, Slack, JIRA
Timeline
TikTok Content Creator
Rank & Style
01.2024 - 01.2025
Brand Partnerships Manager
Modesens
01.2023 - 01.2024
Paid Social Media Manager
Rank & Style
01.2020 - 01.2023
Influencer Marketing Manager
Kristyn Chambers Designs
01.2017 - 01.2019
Bachelor of Arts - Sociology, Communications
University of Texas
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