Molly Roberts
Fort Worth
Summary
Strategic and results-driven Senior Director of Client Partnerships with nearly a decade of experience leading digital fundraising strategy and campaign execution for nonprofit organizations. Oversees a portfolio exceeding $20M in annual contract value, with deep expertise in multichannel marketing, cross-functional team leadership, and data-informed decision-making. Trusted advisor to clients on technology adoption, analytics, and long-term donor engagement strategies that drive measurable ROI.
Overview
9
9
years of professional experience
Work History
Senior Director of Client Partnerships
RKD Group
11.2023 - Current
- Serve as the senior strategic lead for a portfolio of nonprofit clients, managing over $20M in annual contract value across multichannel fundraising programs.
- Guide the development and execution of integrated marketing strategies, leveraging data and performance insights to drive donor engagement and maximize ROI.
- Lead cross-functional internal teams to ensure seamless delivery, high client satisfaction, and alignment with nonprofit mission and business goals.
- Conduct quarterly business reviews with senior stakeholders, presenting results and providing data-driven recommendations for continued growth and optimization.
Director of Digital Strategy
RKD Group
06.2021 - 10.2023
- Led digital fundraising strategy for a portfolio of 8 nonprofit clients, overseeing integrated campaigns across email, SMS, web, and paid media channels.
- Managed and mentored a team of 5, ensuring high-quality execution, strategic alignment, and professional development.
- Developed annual digital plans including budgets and revenue projections; presented strategy briefs and performance insights to senior stakeholders.
- Analyzed campaign data using tools like Google Analytics to optimize donor journeys, increase engagement, and fueling revenue growth.
Account Manager
RKD Group
06.2016 - 06.2021
- Managed end-to-end execution of digital fundraising campaigns—including email, SMS, web, and paid media—serving as the central project manager across creative, strategy, media, and data teams.
- Acted as primary client liaison, overseeing timelines, trafficking assets, facilitating feedback, and ensuring all deliverables were completed accurately and on schedule.
Education
Bachelor of Science - Human And Organizational Development
Vanderbilt University
Nashville, TN05-2016
Skills
- Integrated marketing strategy
- Digital fundraising
- Cross-functional collaboration
- Performance optimization
- Budget management
- Strategic planning
- Client relationship management
Timeline
Senior Director of Client Partnerships
RKD Group
11.2023 - Current
Director of Digital Strategy
RKD Group
06.2021 - 10.2023
Account Manager
RKD Group
06.2016 - 06.2021
Bachelor of Science - Human And Organizational Development
Vanderbilt University
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