Molly Rule
Rochester,NY
Summary
Strategic Sales Professional bringing 10+ years of experience in consistently growing account acquisition and relationship building to enhance a dynamic team. Accustomed to cultivating partnerships and growing profit channels. Self-motivated with proficiency in expanding network connections, introducing products and pricing models and developing pipeline and new customers to drive revenue. Highly motivated individual with strong people skills, attention to details, a solid sales background with a proven sales record. Seeking a career utilizing the Fundraising/Corporate Sponsorships, Sales and Marketing experience.
Overview
23
23
years of professional experience
Work History
Business Development Manger
Evolution Marketing
03.2023 - Current
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Manage 40 accounts per month with average digital spend of $4,000+
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Delivered compelling sales presentations to prospective clients, highlighting unique value proposition of our products and services.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for sales pipeline.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sr. Digital Marketing Manager
Vivial
11.2019 - 03.2023
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Achieved Year Over Year Digital Goals by 121%
- Created social media content with consistent content and tone.
- Analyzed and reported social media and online marketing campaign results.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Manage Accounts with average monthly spend of $2500.00+
- Evaluated monthly performance statistics and used data to inform future strategies.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
Outside Sales Account Executive
Democrat and Chronicle
06.2009 - 08.2019
- 2016 and 2017 Sales Person of Year.
- Circle of Excellence Winner- Q1 2016 & Q1 2017.
- Q4 2017 YOY World Class Winner-31% YOY Growth.
- YOY Growth 2016-2017- 43%.
- 2016-2017 109.43/113% Digital.
- 2017-2018 107.69%/115% Digital.
- Strong knowledge of Social Media Advertising, Google Ad words, Email Marketing, Direct Mail
- Exceeded Sales goals for our two major Events Rochester Top 100 and Top Workplace, secured both in 2017 and 2018 Sponsorships ranging from $5,000-$20,000 per business participant.
- Maintain yearly sales budget of $655,000+ .
- Increased new client acquisition by targeting niche markets and implementing tailored sales strategies.
- Managed complex sales cycles involving multiple stakeholders while keeping all parties informed and engaged throughout the process.
- Provided exceptional customer service, resulting in increased repeat business and client referrals.
- Collaborated with cross-functional teams to develop comprehensive account plans, ensuring a seamless customer experience.
- Negotiated favorable contract terms for clients while maintaining profitability for the company.
- Developed lasting relationships with clients through consistent communication, understanding their needs, and offering relevant solutions.
Recruitment Executive
Democrat And Chronicle
06.2007 - 06.2009
- Established plans directly with Career Builder in conjunction with Democrat and Chronicle to achieve recruitment needs for local and national companies.
- Managed newspaper school orders to 5 area counties with total of 110 schools.
Newspaper In Education Executive
Democrat And Chronicle
10.2001 - 06.2007
- Responsible for creative design for prominent teacher guides for utilizing newspaper textbook for classroom.
- Achieved year over year revenue goals to support newspaper and classroom materials written by myself to support newspapers in classrooms by prospecting and closing sponsorship dollars from major companies in Rochester from companies Corporate Contribution Funds.
- Implemented and developed teacher guides for both Elementary-College Level.
- Developed and lead teacher workshops at local colleges for new teachers and how they can implement newspaper as real-time textbook in classroom
- Worked and built relationships with local businesses for 7 years in department and achieved revenue goals of $300,000 to support writing, printing and distribution of teacher guides and newspapers to schools free of charge based on revenue achieved from corporate donations.
Education
Bachelor of Arts - Communications And Graphic Design
Buffalo State College
Buffalo, NY05.1991
Skills
- Google Premier Trained Sales Executive
- Salesforce CRM certified
- Word, Excel and Power Point Efficient
- Report writing
- Public speaking
- Extremely organized
- Strong verbal communication
- Business Development
- Relationship building and management
- Strategic Planning
- New Business Development
- Sales and Marketing
- Sales Presentations
- Account Management
- Verbal and written communication
- Sales expertise
- Marketing
- Proposal Writing
- B to B sales
- Social Media Savvy
Additional Information
Pirate Toy Fund Board Member:
June 2020-Current
Committee Fundraising Member, obtaining over 100,000.00 in Sponsorships
Organized and ran the weekly Toy Drive days November 26-December 2nd each year
Patrick Place- A Comfort Care Home Board Member:
June 2023-Current
Fundraising & Development Chair
Volunteer Parent Advisory Committee:
St. Pius Tenth School
2010-2019
Volunteer Parent Advisory Committee
Aquinas Institute
20016-Current
Fundraising Chair for various events throughout the school year.
Gala Committee Chair:
St. Pius Tenth School
20017 and 2018- Raised a total of $36,000 over two years to implement a new Science Lab for students in 2017-2018 School year and a Math/Reading Lab for students in the 2018-2019 School year.
Golf Committee Chair:
St. Pius Tenth School- Sold Golf Sponsorships to local business to support St. Pius Tenth School
2010-2019
Affiliations
- BNI Rapid Referrals
Timeline
Business Development Manger
Evolution Marketing
03.2023 - Current
Sr. Digital Marketing Manager
Vivial
11.2019 - 03.2023
Outside Sales Account Executive
Democrat and Chronicle
06.2009 - 08.2019
Recruitment Executive
Democrat And Chronicle
06.2007 - 06.2009
Newspaper In Education Executive
Democrat And Chronicle
10.2001 - 06.2007
Bachelor of Arts - Communications And Graphic Design
Buffalo State College
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