Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Molly Rule

Rochester,NY

Summary

Results-driven development and marketing leader with 20+ years of experience building relationships, driving revenue growth, and developing strategic initiatives across sales, marketing, fundraising, and event management. Over 12 years of experience leading fundraising efforts, donor relations, sponsorship programs, and high-impact events that strengthen community engagement and organizational success. Recognized for combining strong business acumen with exceptional relationship-building skills to inspire support and achieve mission-driven goals.

Overview

17
17
years of professional experience

Work History

Marketing Event Manager

Oaks Inc.
Rochester, NY
10.2025 - 07.2026
  • Developed and executed comprehensive event marketing strategies to enhance brand visibility.
  • Managed cross-functional teams to ensure seamless event execution and alignment with marketing objectives.
  • Collaborated with vendors to negotiate contracts and secure resources for successful event operations.
  • Analyzed post-event metrics to assess effectiveness and identify areas for improvement in future initiatives.
  • Generated 1.2 million in revenue sales for our exterior sales team.
  • Supervised a team of management trainees, interns and inside sales teams to staff our events.
  • Created engaging promotional materials that effectively communicated event value propositions to target audiences.
  • Oversaw budget management, ensuring resource allocation aligned with strategic goals and cost-efficiency standards.
  • Optimized post-event analysis processes, identifying actionable insights for continuous improvement of future initiatives.
  • Coordinated cross-functional teams to ensure seamless collaboration in event planning and execution.
  • Increased social media engagement by designing creative content that resonated with target audiences across various platforms.

Sr Digital Advertising Executive

Audacy Inc
Rochester, NY
03.2025 - 11.2025
  • Drove significant growth in annual revenue by identifying and penetrating new market segments.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Developed comprehensive marketing plans incorporated digital and radio buys for clients to maximize clients overall growth.

Freelance Marketing & Events Consultant

Leadership Media Productions
Rochester, NY
12.2024 - 03.2025
  • Led strategic initiatives to enhance client engagement and brand visibility.
  • Developed comprehensive marketing strategies tailored to diverse client needs.
  • Manage Social Media channels along with reporting and data analytics on clients accounts.
  • Business development of new clients to build the agency's book of business.

Sr. Digital Marketing Manager

Vivial
Dayton, Ohio
11.2019 - 03.2022
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Achieved Year Over Year Digital Goals by 121%
  • Created social media content with consistent content and tone.
  • Analyzed and reported social media and online marketing campaign results.
  • Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
  • Manage Accounts with average monthly spend of $2500.00+
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.

Outside Sales Account Executive

Democrat and Chronicle
Rochester, NY
06.2009 - 08.2022
  • 2016 and 2017 Sales Person of the Year.
  • Circle of Excellence Winner- Q1 2016 & Q1 2017.
  • Q4 2017 YOY World Class Winner-31% YOY Growth.
  • YOY Growth 2016-2017- 43%.
  • 2016-2017 109.43/113% Digital.
  • 2017-2018 107.69%/115% Digital.
  • Strong knowledge of Social Media Advertising, Google Ad words, Email Marketing, Direct Mail
  • Exceeded Sales goals for our two major Events Rochester Top 100 and Top Workplace, secured both in 2017 and 2018 Sponsorships ranging from $5,000-$20,000 per business participant.
  • Maintain yearly sales budget of $655,000+ .

Sr. Business Development Manager

Evolution Marketing
Rochester, NY
03.2023 - 11.2024
  • Developed strategic partnerships to enhance market presence and drive revenue growth.
  • Led cross-functional teams to execute business development initiatives and achieve organizational goals.
  • Analyzed market trends to identify new business opportunities and inform strategic direction.
  • Streamlined sales processes to improve efficiency and increase client acquisition rates.
  • Implemented data-driven approaches to assess performance metrics and refine sales strategies.
  • Developed strong relationships with key clients, leading to long-term partnerships and increased loyalty.

Education

Bachelor of Arts - Communications And Graphic Design

Buffalo State College
Buffalo NY
05-1991

Skills

  • Fundraising Strategy & Donor Cultivation
  • Strategic Partnerships & Sponsorship Development
  • Relationship Management & Community Engagement
  • Event Strategy, Planning & Execution
  • Marketing Strategy & Brand Development
  • Revenue Growth & Business Development
  • Campaign Management & Advancement Initiatives
  • Stakeholder & Board Relationship Management
  • Strategic Planning & Project Leadership
  • Public Relations & Community Outreach

Additional Information

Aquinas Institute Executive Co-President APA:

Fundraising & Development Leadership (Volunteer Experience)
Aquinas Institute | 2015–Present

Dedicated fundraising leader with extensive experience supporting advancement initiatives, donor engagement, sponsorship development, and mission-driven events. Partner with school leadership, alumni, families, and community stakeholders to increase philanthropic support and strengthen engagement.

  • Support and help lead the annual Founders Golf Tournament, generating $85,000+ in annual revenue through sponsorship acquisition, donor outreach, auction procurement, and community partnership development.
  • Cultivate relationships with sponsors, donors, alumni, and community partners to secure financial support and in-kind contributions that advance fundraising goals.
  • Serve as Co-Chair for multiple large-scale Parent Association events (2022–2026), managing planning, marketing, sponsorship efforts, and execution for events serving 150–300 attendees and generating $35,000+ in revenue.
  • Lead outreach and engagement efforts for annual Shamrock Week fundraising initiatives, securing donor support through alumni communications, relationship building, and community engagement strategies.
  • Develop and implement marketing and communication efforts to increase participation, strengthen donor relationships, and maximize fundraising outcomes.
  • Collaborate with volunteers, administrators, and stakeholders to create successful fundraising experiences that support institutional priorities.

Aquinas Institute Athletic Program & Community Engagement Volunteer Leader
Lacrosse, Cheerleading & Soccer Programs | 2015–Present

  • Support Aquinas Institute athletic programs through community engagement, sponsorship development, vendor coordination, and relationship-building initiatives.
  • Secure corporate sponsorships and community partnerships to support student-athlete experiences, including obtaining sponsored team banners and recognition opportunities for the Girls Varsity Lacrosse program (2025–2026).
  • Build and maintain relationships with local businesses and community partners to increase visibility, engagement, and financial support for athletic programs.
  • Manage vendor relationships for uniforms, apparel, and program needs, coordinating purchasing, communication, and fulfillment.
  • Collaborate with coaches, families, school leadership, and community stakeholders to enhance student programs and create positive engagement experiences.

Pirate Toy Fund Board Member:

June 2020-Current

Committee Fundraising Member, obtaining over 100,000.00 in Sponsorships

Organized and ran the weekly Toy Drive days November 26-December 2nd each year

Volunteer Parent Advisory Committee:

St. Pius Tenth School

2010-2019

Gala Committee Chair:

St. Pius Tenth School

20017 and 2018- Raised a total of $36,000 over two years to implement a new Science Lab for students in 2017-2018 School year and a Math/Reading Lab for students in the 2018-2019 School year.

Golf Committee Chair:

St. Pius Tenth School- Sold Golf Sponsorships to local business to support St. Pius Tenth School

2010-2019

Timeline

Marketing Event Manager

Oaks Inc.
10.2025 - 07.2026

Sr Digital Advertising Executive

Audacy Inc
03.2025 - 11.2025

Freelance Marketing & Events Consultant

Leadership Media Productions
12.2024 - 03.2025

Sr. Business Development Manager

Evolution Marketing
03.2023 - 11.2024

Sr. Digital Marketing Manager

Vivial
11.2019 - 03.2022

Outside Sales Account Executive

Democrat and Chronicle
06.2009 - 08.2022

Bachelor of Arts - Communications And Graphic Design

Buffalo State College