Extensive experience in software and hardware product storytelling to make the complex tangible. I develop and execute GTM strategies and plans to drive product awareness and revenue. Highly collaborative and a consummate team player, I work across teams to gain confidence and achieve goals.
Lead data-driven GTM strategies for our Education Business Accelerator team for all new product innovations and lifecycle marketing. From product messaging, competitive analysis to voice of customer and all internal and external resources and enablement, I tackle storytelling as an art form.
I manage partnerships with our major Alliance partners and small application relationships.
Highly cross collaborative with all internal stakeholders and executive leadership.
Oversaw the launches and product marketing for the education sector for Jamf's six flagship products. I collaborated with the software teams, marketing teams and senior leadership tp drive powerful GTM strategies, crafted impactful messaging, empowered sales teams and developed buyer personas to drive scalable success. Executed global launches, planned and executed customer advisory boards and managed intricate campaigns and solutions to boost awareness and sales. Measured and reported results to key stakeholders across Jamf.
I was the driving force behind forging strategic partnerships and spearheading SaaS/EdTech sales in the Education, Government, and Association markets, spanning across all academic disciplines. With a focus on cross-functional team leadership, I was dedicated to meeting the digital needs of our diverse audiences throughout the entire student lifecycle.
In addition, I was responsible for managing pipeline development for mid-tier accounts and large national accounts at the C-Suite level, utilizing my leadership skills to guide teams in strategic sales efforts that consistently surpass revenue targets.