Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Molly Sorensen

San Diego,CA

Summary

Marketing and Sales Operations Manager with detail, organization and cross departmental coordination. Strong knowledge of both Sales & Marketing. Communicative and team-oriented with proficiency in SAP, Cognos, IRI, CAS TPM and Microsoft Office Suite. Proven history of fostering coordination to meet team, individual and management objectives. Retail Customer Sales and broker management experience. Deep knowledge of both internal and external sales and marketing needs and tools. Diligent and industrious professional with 15 years of experience in sales and customer service.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Marketing Operations Manager

Bumble Bee Foods
San Diego, CA
02.2022 - Current
  • Management of Marketing Budget, partnering with VP of Marketing and Finance including the CMS monthly report, monthly coupon reports, SAP invoice coding and processing and deduction coding and approvals etc.
  • Sales sample and point of sale ordering process lead and reporting administrator
  • Marketing Dashboard reporting lead and coordinator
  • Management and publishing of Marketing Calendar, indicating media, promotional pressure, offers and other key pulse periods.
  • Managed basic updates to brand websites as needed using Word Press, including recipe updates and images.
  • Management of coupon process, including development of coupon codes and development of creative assets.
  • Partnered with E-commerce and Brand in development of assets and SEO copy to support retail needs for Amazon, Target.com, Instacart and others.
  • Partnered with QA and Master Data to ensure product listing accuracy
  • Liaison with Consumer Affairs, providing them with product data, managing coupon process and ensuring new product information is shared in a timely manner
  • Management of Syndigo product image platform to ensure that all images are properly photographed and organized for use by internal departments, broker partners and retailers.
  • Management of Canto platform and content for external and internal access among marketing, sales team and external agencies.
  • Support of Brand Marketing team in event and meeting planning
  • Managed contract upload, review and approvals through Parley Pro


Key Account Sales Manager

Bumble Bee Foods
San Diego, CA
11.2020 - 01.2022
  • Developed and executed sales promotion plans to ensure volume, share and profitability goals are achieved using the most effective and efficient fiscal practices
  • Developed presentations to expand distribution and increase market share and volume.
  • Managed high-profile Southern California and Salt Lake City, UT Retail territories, increasing existing account sales through challenging supply year
  • Built relationships with customers to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.
  • Organized promotional events to increase sales volume.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Built relationships with customers by employing industry expertise and knowledge, retail strategies and sales tactics.
  • Utilized IRI to track customer information and drive purchases
  • Devised sales strategies to increase points of distribution, shelf space, product positioning,consumer awareness, trial, conversion and user acquisition
  • Communicated product quality and market comparisons by creating sales presentations.
  • Managed the broker organization by monitoring market specific goals designed to attain company objectives
  • Cultivated professional relationships at all levels of the broker organization to assure expectations are broadly communicated and implemented
  • Ensured accurate and timely submission of promotions to avoid un-accrued deductions and ensure accurate financial accounting.
  • Managed deductions to resolution to achieve outstanding balance goals.
  • Executed new item introductions utilizing all sales materials and tools to meet or exceed company distribution goals.
  • Executed targeted pricing levels to attain company profitability goals, while achieving at least margin parity with key competitors.
  • Communicated with customer service, production planning and trade marketing personnel, volume requirements for new and existing products through the completion of accurate monthly forecasts and, as needed, the submission of item alerts for produced-to-order, or large promotional quantities.
  • Review of business through regular analysis of syndicated consumption data and sales, by customer, segment and item, to identify trends and develop action plans to correct, or capitalize on those trends as needed. Use all key performance indicators to evaluate the health of the business monthly. Understand competitive, price and merchandise relationships and develop business plans accordingly.
  • Understand basic Category Management “Best Practices” and utilize these principals in fact-based selling to establish Bumble Bee Seafoods as the leading national seafood supplier in North America. Use all available tools to provide professional sales presentations for the brokers and to the customers.
  • Developed account relationships to establish a direct positive relationship with the customer apart from the broker relationship, to ensure communication channels remain open and Bumble Bee Seafoods is held in high regard.
  • Ensured company retail merchandising standards are implemented by training retail sales personnel on product attributes, planogram objectives, shelf standards, rotation policies and point of sale.

Sales Operations Manager

Bumble Bee Foods
San Diego, CA
04.2007 - 10.2020
  • Coordinated meetings and logistics for national sales meetings
  • Generated reporting and analysis to support sales forecasting and planning to reach monthly, quarterly and yearly revenue goals.
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
  • Operational and analytical support of Sales and Brand Marketing teams
  • Sales Budgets: assist in management of Sales Budgets (Customer Marketing, Syndicated Data, Redemptions, Packing, etc.) by tracking, coding and processing all expenditures.
  • Brokerage: process, track and analysis of brokerage payments (including C&S Accrual Brokerage Payout process)
  • Executive Reporting: assist in facilitation of monthly sales recaps for the Executive Committee Meeting by compiling information from all sales personnel
  • Sales Portal/Fishbowl: administrator of the Bumble Bee Sales Portal intranet site with daily maintenance of all site content.
  • Coordination across departments on new vendor, broker, customer, and item set ups
  • Assist in sales department communications, meetings and events (ie. bulletins, national sales meeting, etc.)
  • Coordination across departments on completion of various required vendor documents requested by Sales
  • Assist in management of all sales contracts (Broker, Customer, Syndicated Data, etc.) by entering and maintaining contracts in SAP system

Retail Technology Systems Coordinator

Advantage Sales & Marketing
Pleasanton, CA
01.1998 - 09.2002
  • Converted northern California office company database from simple spreadsheet to a web-based, uniform system shared by all Advantage offices nationwide.
  • Instructed Sales Managers and Sales Reps on new system operation
  • ·Tech Support for retail sales team of 80+ sales reps using handheld computers
  • Maintained entire database of product descriptions, client information, store data, distribution of territories
  • ·Worked with clients to help them communicate their retail objectives
  • Generated computerized reports for clients and in-house managers of product distribution, retail price monitoring, product sales updates, etc.
  • Created and designed instructional materials for management and employees on web-based system access and navigation
  • Created instructional materials for new hardware used by retail sales team

Education

Bachelor of Arts - Psychology

San Diego State University
San Diego, CA

Skills

  • Key Account Sales Management
  • Cross-team integration
  • Strategic Business Planning
  • Business Analytics
  • Sales and Marketing Budget Coordination
  • Cross Departmental Alignment
  • Broker Management
  • Marketing
  • Trade Management

Certification

Professional Development Certification

Management Development Program, Harvard Business School Club, San Diego, CA December 2021


Professional Development Certification

People First Leadership Program, Dale Carnegie, San Diego, CA November 2020

Timeline

Marketing Operations Manager

Bumble Bee Foods
02.2022 - Current

Key Account Sales Manager

Bumble Bee Foods
11.2020 - 01.2022

Sales Operations Manager

Bumble Bee Foods
04.2007 - 10.2020

Retail Technology Systems Coordinator

Advantage Sales & Marketing
01.1998 - 09.2002

Bachelor of Arts - Psychology

San Diego State University

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