Molly Townsend
Bentonville,AR
Summary
Thorough Brand Analyst skilled in analyzing complex data to unlock insights & drive category and brand growth at Walmart. Well-versed in cross functional processes amongst CPD teams at L'Oreal. Skilled in data platforms, competitive analysis, monitoring consumer trends, and keeping track of sales performance. An energetic, innovative, and inclusive individual with a proven history of seeking out opportunities, developing relationships, and having a strong willingness to learn.
Overview
2
2
years of professional experience
Work History
Brand Analyst - Walmart Cosmetics & Skincare
L'Oreal
Bentonville , AR
2023.06 - Current
- Currently co-owning the promotional process and working closely with PEP partners to sell in displays.
- Supports Cosmetics Excellence Manager in the analysis of planograms and resets.
- Consistently utilizes and mastered Luminate Report Builder and Shopper Behavior by maintaining various reports (e.g., Substitutions, CPD Weekly/Daily Sales Reports, OMNI Digital Acceleration & Penetration, Pricing, Display Calculators, Sell thru, etc.)
- Supports Go To Market New Item Projections & owning competitive Sizing Clues
- Owns Competitive Aisle Watch that tracks competitive activity, trends, and events.
- Owns feature submission slides and financial sheets sent to the buyer, and supports NAM on all pre-submission analysis.
- Owns RMM submissions for features to ensure strong support from our third-party Premium partner.
- Built and maintains a cross-category and cross-brand CPD report that gets sent to the buyer and to the internal teams on a weekly basis – OneCPD Unite
- Works closely with cross-functional teams: Digital Acceleration for CQS/Walmart.com updates, Supply Chain for Item Setup/GTIN changes, etc., and Customer Marketing for display process and tracking activations.
- Is a mentor for two CPD JSAs, and training them to become experts in Luminate.
- Adopted use of SiSa Power BI tool for inventory, consumption, and competitive tracking.
- Supports the NAM on JBP monthly updates and preliminary projections for the next seasons based on add/deletes.
- Owns O + O reporting and ad hoc analysis as requested by cosmetics & skincare NAMs
Junior Sales Associate - L'Oreal Paris Cosmetics
L'Oreal
Bentonville , AR
2022.06 - 2023.06
- Trained as a Brand Analyst for the L'Oreal Paris cosmetics team.
- Owned all O + O and ad hoc analysis as directed by NAM
- Mastered Retail Link Decision Support and utilized it for all reporting.
- Mastered Nielsen Answers & Discover before fully adopting SiSa tool.
- Covered CDM maternity leave with a focus on the display process: calculating financials, briefs, sell sheets, submissions to PEP catalog, ensuring shippers and items are synced with our global license number, and submitting in Walmart's system.
Education
Bachelor of Science - Business Administration - Marketing
University of Arkansas, Fayetteville
Fayetteville, AR2022-05
Skills
- Walmart Luminate
- PBI dashboards
- MS Excel
- Nielsen
- KPI analysis
- Information Gathering
- Report Preparation
- Process Improvements
- Forecasting Assistance
- Evidence-Based Decision Making
- Team Collaboration
- Analytical Thinking
- Strategic
- Friendly, Positive Attitude
- Problem-Solving
- Root Cause Analysis
- Business Intelligence
Timeline
Brand Analyst - Walmart Cosmetics & Skincare
L'Oreal
2023.06 - Current
Junior Sales Associate - L'Oreal Paris Cosmetics
L'Oreal
2022.06 - 2023.06
Bachelor of Science - Business Administration - Marketing
University of Arkansas, Fayetteville
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