Summary
Work History
Education
Skills
Community Involvement
References Available Upon Request
Timeline
Generic

Molly Anne Arwood

Chattanooga,TN

Summary

Performance-oriented Sales & Events Leader offering exceptional record of achievement over 5-year career. Adept at quickly accessing needs, developing plans, and implementing effective solutions. People-centric, engaged, and a critical thinker. Highly detail-oriented with knowledge in multi-brand systems, including IHG, Marriott, Hilton, and CRM systems. Detail-oriented and dedicated to
exceptional service.

Work History

SMERF Group Sales Manager

DeFoor Hospitality Group
01.2024 - Current
  • Serve as the primary point of contact for large accounts, resolving issues quickly and maintaining high levels of customer satisfaction
  • Managed a diverse portfolio of Government, Fraternal, Religious, Social, Athletic, and Educational institutions, demonstrating adaptability and expertise in all sectors
  • Exceeded quarterly sales goals by $400,00 in Q1 & Q2, maintaining an average of $250,000 in group revenue per month
  • Maintained a high retention rate with all groups and newly established contacts, resulting in 28 re-bookings for 2025 and beyond

Director of Sales & Marketing

Vision Hospitality Group
2023 - 2024
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion
  • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients
  • Analyzed sales and marketing data for improved strategies
  • Conduct Biweekly Staff Meetings to review all upcoming group details, revenue strategies, and marketing promotions
  • Attend weekly revenue meetings to discuss the hotel's progress on group budget and transient rates to maintain market share
  • Prepare quarterly reports and present to company's COO, VP of Revenue Management, and Area DOSM highlighting the hotel's progress on yearly budget YOY and target accounts
  • Execute scheduled appointments, site visits, and planning visits with clients each week

Executive Meeting Manager

The Chattanoogan Hotel, Curio Collection
2022 - 2023
  • Handled group bookings of all market segments within a 90-day time frame
  • Extensive knowledge of food and beverage menus and operations, capitalizing on upsell catering opportunities
  • Executed administrative duties, including rooming lists, detailed BEOs with catering selections and set-up instructions, and resumes
  • Successfully shifted my existing corporate group business accounts from competitors in the market
  • Documented sales activities and tracked data through Delphi Salesforce

Corporate Group Sales Manager

The Chattanoogan Hotel, Curio Collection
2022 - 2023
  • Promoted from Executive Meeting Manager in July 2022
  • Generated $879,585 in group business for Q3 & Q4 exceeding the group booking goal by $600,000
  • Exceeded catering goal by $700,000, booking over one million in catering business in 2022
  • Successfully share shifted existing corporate group business from competitors in the market through strategic prospecting
  • Complete quarterly action plan to streamline focus throughout the quarter and achieve revenue goals
  • Grew group ADR YOY
  • Conduct outside sales calls and site tours with new and existing clients focusing on establishing relationships
  • Review and analyze STR reports, GRC, and past data to appropriately fill business gaps and increase RevPAR for the hotel.

Area EMM

Defoor Hospitality Group
2020 - 2022
  • Promoted from Sales Coordinator to Area EMM responsible for handling group details for four properties: Westin, Marriott, Hotel Indigo, and Hotel Bo
  • Proactively conducted outside solicitation calls and entertained clients specific to assigned market
  • Prospecting measures including in-person networking events, daily reporting, Agency 360, Demand 360, and business development research
  • Led multi-property site tours with top clients bringing in WOW elements based on the client's needs
  • Utilized multi-property systems including CI/TY, One Yield, MARSHA, Delphi, Lightspeed, Opera, Sertifi & Meeting Broker

Education

B.S. Tourism/Non-Profit Management -

University of Tennessee Chattanooga
Chattanooga, TN
05.2020

Skills

  • Delphi Sales Force
  • TravelClick
  • CVENT
  • Meeting Broker
  • Certified Marriott Planner
  • Hilton Systems & Reporting: OnQ, R&I
  • Marriott Systems & Reporting: MARSHA, One Yield, SFA/CITY, MRDW
  • IHG Systems & Reporting: Lanyon, Opera PMS, Concerto
  • Canva
  • Social Tables
  • Goal Setting and Achievement
  • Client Base Retention

Community Involvement

  • Committee member for the American Heart Association Gala
  • Young Professional of Chattanooga
  • Executive Women's International
  • 2019 UTC Tourism Immersion Program with Vision Hospitality

References Available Upon Request

Please contact me directly for my Reference Sheet

Timeline

SMERF Group Sales Manager

DeFoor Hospitality Group
01.2024 - Current

Director of Sales & Marketing

Vision Hospitality Group
2023 - 2024

Executive Meeting Manager

The Chattanoogan Hotel, Curio Collection
2022 - 2023

Corporate Group Sales Manager

The Chattanoogan Hotel, Curio Collection
2022 - 2023

Area EMM

Defoor Hospitality Group
2020 - 2022

B.S. Tourism/Non-Profit Management -

University of Tennessee Chattanooga

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Molly Anne Arwood