Molly Quiring
La Cañada Flintridge,CA
Summary
Communications professional and media strategist with proven expertise in building brands and storytelling. Extensive experience in representing top entertainment clients across a broad range of consumer touchpoints including consumer products, TV, film, live entertainment, digital, home entertainment and gaming.
Overview
22
22
years of professional experience
Work History
Sr. Director Global Communications
Universal Products & Experiences
02.2022 - Current
- Overseeing the global communications strategy and planning for Universal Products & Experiences most successful film and TV animation franchises including Despicable Me/Minions, The Super Mario Bros. Movie, Shrek, How to Train Your Dragon, Gabby's Dollhouse, Felix the Cat and more.
- Executing combustible press moments to drive fandom through experiential retail pop-ups and live global touring exhibitions.
- Leading the press and influencer strategy for lifestyle and streetwear brand initiatives including the Clio award-winning The Super Mario Bros. Movie x Red Wing Shoes campaign, Shrek x Airbnb, Despicable Me x BTS, and more.
- Spearheading and amplifying partner initiatives worldwide and collaborating with theatrical and TV publicity to secure opportunities for brand integrations with talent as well as at junkets, premieres and fan events.
- Providing counsel and corporate communications guidelines for the studio’s international regions.
- Developing brand and executive messaging and managing crisis communications for UP&E's animation portfolio.
Director, Global Communications
NBCUniversal Brand Development
11.2016 - 02.2022
- Launched live touring installations for sell-out openings of Jurassic World: The Exhibition in Philadelphia, Chicago and Paris as well as Despicable Me: A Minion’s Perspective in Shenzhen, China, Fast Live in London and Trolls the Experience in New York City.
- Oversaw talent management and event execution for Jurassic Park’s 25th anniversary 3-day sold out experience at Universal Studios Hollywood.
- Leading publicity initiatives with top designer + lifestyle partners including (past and present): global campaigns for PUMA and Reebok, Gwyneth Paltrow’s goop MRKT, bespoke collaborations with Golf Wang by Tyler the Creator, Hypebeast and TONYMOLY as well as retailer activations with Colette, H&M, Forever21, and more.
- Managing publicity and social campaigns for influencer + fan experiences, with activations during the Camp Flog Gnaw Music Festival and REVOLVE party at Coachella, among others.
Account Manager
B/HI
01.2015 - 11.2016
- Led publicity and brand strategy for a diverse roster of entertainment clients ranging from consumer products to film, digital, home entertainment and gaming.
- Spearheaded press and fan engagements during San Diego Comic Con and booked media tours in celebration of the 75th anniversary of Batman and Wonder Woman as well as the global launch for The Art of the Brick: DC Comics art exhibition.
- Managed bi-coastal teams with up to ten staffers and reported directly to co-principals.
- Executed press events, stunts, media tours and consumer/trade shows including red carpet events, product launches, and global press days.
- Clients included (but not limited to): Universal Brand Development, Warner Bros Consumer Products, Fathom Events, Rovio and Lionsgate.
PR Consultant
The Cassam Group
03.2003 - 01.2015
- Represented leading entertainment companies, creating first-of-its-kind campaigns for digital clients including Hulu and Yahoo!, as well toy, fashion and lifestyle programs for consumer products and home entertainment clients.
- Spearheaded the publicity launch of Hulu’s first original scripted TV series, Battleground, The Wrong Mans with James Corden and the animated series, Mother Up, starring Eva Longoria, as well as Spoilers with Kevin Smith and Morgan Spurlock’s A Day in the Life.
- Served as a broadcast media strategist, securing high-profile placements including an hour-long reunion show on Oprah for the 45th anniversary of The Sound of Music, an Ally McBeal reunion on Good Morning America as well as bookings across morning, daytime and late-night talk in support of tentpole home entertainment releases including Avatar, The Night at the Museum, X-Men, among others.
- Booked and managed the red carpet for campaigns including the 25th anniversary of Twin Peaks, the home entertainment debuts of Dexter’s final season, 24 and a special holiday celebration of Family Guy at the private residence of Seth McFarlane, etc.
- Clients included (but not limited to): Yahoo!, Hulu, Fox Home Entertainment, CBS Home Entertainment, Universal Studios Home Entertainment, Saban Brands and Paul Frank Enterprises.
Education
Bachelor of Arts - Communications + Journalism
California State University Long Beach
Long BeachWebsites
Timeline
Sr. Director Global Communications
Universal Products & Experiences
02.2022 - Current
Director, Global Communications
NBCUniversal Brand Development
11.2016 - 02.2022
Account Manager
B/HI
01.2015 - 11.2016
PR Consultant
The Cassam Group
03.2003 - 01.2015
Bachelor of Arts - Communications + Journalism
California State University Long Beach
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