MONA CORBOY
New York
Summary
Culturally-obsessed marketer with expertise in brand strategy, partnerships, influencer campaigns, and content development. Experience with diverse brands from startups to Fortune 500 companies, driving initiatives that enhance cultural relevance and creativity. Committed to building impactful brands that resonate with consumers and deliver practical value.
Overview
9
9
years of professional experience
Work History
Consultant
mediasense
New York
10.2025 - Current
- Advised Fortune 500 brands on creative and marketing agency strategy, guiding clients in partner assessment, streamlining campaign ecosystems, and improving decision-making for brand content and media operations.
- Led client engagement initiatives to enhance service delivery standards.
- Developed tailored strategies to address client business challenges effectively.
- Conducted market research to identify trends and opportunities for clients.
Account Director
Something Different
New York
04.2025 - Current
- Managed client relationships for Spectrum as primary contact and trusted advisor, aligning strategy, creative, and production efforts.
- Coordinated account strategy, fostering collaboration among client, creative, production, and post-production teams.
- Contributed to new business development through RFP responses, proposal writing, and pitch presentations, aiding agency growth.
Program Manager
Xfinity
New York
02.2023 - 04.2025
- Managed cross-functional operations within complex corporate structure, implemented scalable processes, ensured on-time delivery of digital and print campaigns.
- Led cross-functional teams to deliver projects on time and within scope.
- Managed project timelines using advanced scheduling software and tools.
- Coordinated stakeholder meetings to align project goals and expectations.
Account Manager
Anomaly
New York
10.2021 - 02.2023
- Managed operations for $15M account, implementing structured processes and aligning stakeholders to enhance growth and performance tracking.
- Engaged with clients including NBCU Peacock, Dunkin', and Google to identify and address specific needs.
- Managed client relationships to ensure satisfaction and retention.
- Coordinated project timelines and deliverables across teams.
- Developed strategic proposals to address client needs effectively.
Wholesale Marketing Manager
Adidas
Portland
05.2021 - 10.2021
- Directed wholesale retail marketing operations for $4M portfolio, optimizing ROI through budget oversight, timeline management, and strategic resource allocation.
- Developed and executed marketing strategies to enhance brand visibility.
- Collaborated with product teams to align promotions with product launches.
- Managed social media campaigns to engage target audiences effectively.
Social Media and Brand Partnerships Manager
Laird Superfood
Bend
08.2019 - 05.2021
- Developed and executed brand voice systems, creating scalable messaging guidelines that ensured consistency across campaigns and enhanced brand recognition.
- Oversaw $2M+ partnership budget, streamlining partner selection and campaign execution to drive effective market expansion.
- Led team in developing innovative product lines for health-focused consumers.
- Managed daily operations to ensure efficient production and quality standards.
- Implemented training programs to enhance staff performance and product knowledge.
Program Owner (Global Retail)
Nike
Beaverton
09.2017 - 08.2019
- Executed operational programs for Nike Global Retail, standardizing workflows and execution methods to ensure consistency across international markets.
- Coordinated cross-regional stakeholders across EMEA and APLA, aligning on timelines, priorities, and program delivery for effective implementation.
- Managed daily operations of retail store in alignment with brand standards.
- Trained and mentored staff on product knowledge and customer service techniques.
- Oversaw inventory management to ensure product availability and organization.
Education
Bachelor of Arts (B.A.) -
University of Oregon
Eugene, ORSkills
- Campaign strategy
- Digital marketing
- Data analysis
- Performance tracking
- Project management
- Cross-functional collaboration
- Strategic thinking
- Problem solving
- Team leadership
Accomplishments
- Client Relationship Growth: At Adidas, managed $4M+ in client partnerships, expanding business opportunities and strengthening long-term retail relationships.
- IPO Brand Stewardship: At Laird Superfood, guided brand marketing through a successful IPO, ensuring consistent messaging and market confidence during a high-growth transition.
- Enterprise Contract Delivery: Oversaw a $15M Dunkin' contract, leading cross-functional teams to deliver 1,000+ creative assets per quarter on time and within budget.
Volunteer Experience
God's Love We Deliver, 2021, Present, Help prepare and package nutritious meals in the kitchen for New Yorkers living with serious illness.
Languages
- English, Native
- French, Intermediate
Timeline
Consultant
mediasense
10.2025 - Current
Account Director
Something Different
04.2025 - Current
Program Manager
Xfinity
02.2023 - 04.2025
Account Manager
Anomaly
10.2021 - 02.2023
Wholesale Marketing Manager
Adidas
05.2021 - 10.2021
Social Media and Brand Partnerships Manager
Laird Superfood
08.2019 - 05.2021
Program Owner (Global Retail)
Nike
09.2017 - 08.2019
Bachelor of Arts (B.A.) -
University of Oregon