Mona Gholami
Summary
Goal-oriented Marketing Project Manager with 7+ years of experience in data analysis and strategic planning. Proven ability to leverage data to optimize marketing campaigns and drive business outcomes. Currently transitioning to data science and data analysis roles to apply analytical skills and passion for uncovering insights. Interested in opportunities involving large datasets, predictive modeling, and data-driven decision-making. Actively expanding expertise in data science through the Google Advanced Data Analytics Professional Certificate, ready to contribute to a team that values data-driven solutions.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Project Manager
FanavaCard EPayment Inc.
07.2016 - 07.2021
- Managed marketing campaigns from formulation to execution based on the organization's marketing strategy.
- Researched the market, analyzed trends to help define the organization's marketing strategy, and provided advice as to how to best reach the target market.
- Provided guidance, instruction, direction and leadership to 4 marketing team members to achieve project goals.
- Scheduled and led kickoff meetings.
- Scheduled and attended brainstorming meetings.
- Analyzed the banks, Fintech customers, small businesses and increased revenue by providing them with an end-to-end solution for managing all of their payments needs.
- Participated in planning out marketing strategy, mapping business development projects and creating the timeframe of projects which broadened our market by 30% and increased our revenue 25% year over year
Senior Marketing Project Specialist
Khebreh Pardaz-e- Pars Co. (KPP)
02.2015 - 07.2016
- Analyzed customer data and produced actionable recommendations on how to influence consumer behavior.
- Designed and implemented customer retention strategies to increase loyalty and retain business.
- Managed the Loyalty Dashboard.
- Cooperated with the Software Product team with regards to application configuration and enhancements.
- Participated in configuration of loyalty management application.
- Participated in planning, designing and executing the customer loyalty club for several large banks and PSP companies in Iran.
Marketing Research Specialist
Iranian Tourism Club Co
07.2013 - 02.2015
- Developed and implemented marketing plans.
- Conducted market research to establish customer trends and habits.
- Developed and managed loyalty marketing strategies and executions.
- Developed marketing campaigns and designed marketing tests to optimize performance.
- Took part in brainstorming sessions, offered analytical insights to develop and plan creative marketing campaigns that increased brand awareness.
- Collaborated with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels.
University Lecturer
Sheykh Bahaei University (SHBU)
03.2010 - 03.2013
- Taught Tourism Management and Ecotourism courses to undergraduate students.
- Advised students, especially graduate students, and assisted them in the pursuit of their degree, such as providing academic and career advice to optimize performance.
- Presented lectures to graduate and undergraduate students that inspired strong discussions and kept students interested.
- Contributed to the development, planning, and implementation of a high-quality curriculum.
- Participated in departmental and faculty seminars aimed at sharing research outcomes and building interdisciplinary collaboration within and outside the department.
- Participated in the development, administration, and marking of exams and other assessments.
Education
Master of Science - Tourism Planning
University of Tehran
Tehran, Iran03.2010
Bachelor of Science - German Language And Literature
University of Tehran
Tehran, Iran06.2005
Skills
Project Scheduling
CRM Management
Creative Direction
Marketing Analytics
Data and analytical skills
Python coding language knowledge
SQL development skills
Time Management
Critical Thinking
Team Working
Software
- Microsoft Office
- Microsoft Project
- Tableau
- CRM
- Microsoft Visio
Certification
- Google Advanced Data Analytics Certificate
- Project Management based on PMBOK
- Negotiation Techniques
Timeline
Marketing Project Manager
FanavaCard EPayment Inc.
07.2016 - 07.2021
Senior Marketing Project Specialist
Khebreh Pardaz-e- Pars Co. (KPP)
02.2015 - 07.2016
Marketing Research Specialist
Iranian Tourism Club Co
07.2013 - 02.2015
University Lecturer
Sheykh Bahaei University (SHBU)
03.2010 - 03.2013
Master of Science - Tourism Planning
University of Tehran
Bachelor of Science - German Language And Literature
University of Tehran
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