Summary
Overview
Work History
Education
Skills
Affiliations
Community Service
Additional Work Experience
Selected Contributions
Timeline
Generic

MONA LEVECK

Houston,TX

Summary

Accomplished Sales Manager with over 29 years of experience in broadcast and digital media sales, recognized for consistently exceeding revenue targets and fostering high-performing teams. Expertise in developing strategic sales initiatives, negotiating high-value contracts, and nurturing relationships with clients and agency partners. Proficient in coaching teams to optimize performance through data-driven strategies, maximizing revenue opportunities in competitive markets. Committed to delivering innovative marketing solutions that leverage industry insights for sustained business growth.

Overview

23
23
years of professional experience

Work History

Local Sales Manager

NEXSTAR MEDIA GROUP, INC
Houston, TX
07.2020 - Current
  • Executed cross-channel advertising strategies targeting revenue expansion via broadcast, digital, and social media.
  • Manage team of Account Executives, mentoring them to enhance performance.
  • Develop and execute integrated marketing plans that align with client goals and station objectives.
  • Implement strategic initiatives to improve team performance, including training on prospecting, closing techniques, and digital solutions.
  • Cultivated strategic relationships with major advertisers to ensure sustainable revenue.
  • Drive engagement through event sponsorships, community outreach, and exclusive media partnerships.

General Sales Manager

NEXSTAR MEDIA GROUP, INC.
McAllen, TX
03.2014 - 07.2020
  • Expanded revenue streams by introducing creative sales strategies that attracted new clients and deepened current partnerships.
  • Enhanced sales success through targeted collaboration in Hispanic and General Markets.
  • Directed and inspired an 8-member sales team, cultivating a high-performance culture centered on strategic selling and client engagement.
  • Created tailored advertising solutions across various platforms, incorporating both broadcast and digital marketing.
  • Streamlined coaching processes to advance sales skills, leading to optimized performance and diversified income sources.

General Sales Manager

ENTRAVISION COMMUNICATIONS, INC.
McAllen, TX
06.2010 - 03.2014
  • Guided vision, strategy, and execution of revenue growth initiatives to expand market share in Hispanic and General Markets.
  • Led and coached a six-member sales team, cultivating strong client relationships, and driving revenue growth through strategic account management.
  • Analyzed individual performance to create specific training programs.
  • Developed and optimized sales processes, streamlining workflow to improve efficiency, and accelerate revenue generation.
  • Devised creative marketing initiatives based on audience insights to deliver effective advertising solutions.

National Sales Manager-Univision TV/Radio

ENTRAVISION COMMUNICATIONS, INC.
McAllen, TX
02.2002 - 04.2004
  • Consistently exceeded the national sales budget, leading to revenue growth and strengthening Univision’s market presence across TV, radio, and digital platforms.
  • Devised and executed sales strategies, managing an annual revenue portfolio worth $9 million.
  • Nurtured strategic alliances with essential accounts and leadership teams to leverage long-term benefits.
  • Secured new business opportunities by implementing innovative sales initiatives.
  • Managed budgeting processes, forecasting, and profitability evaluations to achieve financial objectives.
  • Maintained detailed and accurate records of pricing, sales productivity, gross profit, expenses, and activity reports, optimizing transparency and performance tracking.

National Sales Manager

iHEART RADIO, INC
McAllen & Corpus Christi, TX
04.2004 - 02.2002
  • Managed $9 million in gross revenue and 12 radio properties
  • Compiled periodic competitive intelligence studies to understand main competitor products, value proposition and pricing strategies
  • Represented business in a professional manner in accordance with the goals and objectives defined by leadership team
  • Led and directed sales via exceptional modeling, problem solving, and communication strategies

Education

BA - Marketing Management

Pan American University
Edinburg, TX
01.1987

Skills

  • Servant Leadership
  • Broadcast Advertising Sales
  • Automotive Sales Expertise
  • Digital S
  • Strategic Account Management
  • Leadership Skills
  • Business Growth Strategy
  • Sales Intelligence
  • Strategic Creative Planning
  • CRM proficiency
  • KPI analysis
  • Proposal development
  • Sales process
  • Consultative and relationship selling
  • Revenue forecasting
  • Strategic planning
  • Superb time management
  • Product and service management
  • Marketing campaign analysis
  • Marketing strategy
  • KPI tracking
  • Pipeline management

Affiliations

  • VAF - Valley Advertising Federation
  • TAB - Texas Assn of Broadcasters
  • VADA - Valley Auto Dealers Assn.

Community Service

  • Ronald McDonald House, Harlingen, TX
  • CASA, Edinburg, TX
  • Laurie P. Andrews Paws Center, Edinburg, TX
  • Houston SPCA, Houston, TX

Additional Work Experience

  • Sr. Account Executive, KGBT-TV, Harlingen, TX
  • Account Executive, KVEO-TV, McAllen, TX
  • Account Executive, Sunburst Media Inc., Weslaco, TX
  • Media Buyer & Planner, Advertir Inc., McAllen, TX

Selected Contributions

  • COPA Univision, Coordinated a successful non traditional revenue soccer tournament for Univision 48. South Texas Ford, Whataburger and various other national and local accounts participated in the sponsorship generating over $225k in sponsorship revenue.
  • Todos A Leer, Coordinated and Implemented the 'Todos A leer' Reading program at the elementary level within local school districts. South Texas Ford as well as local Banks and various national clients at Univision 48, generating $150k+ in sponsorship revenue.
  • Olympic Readers, Currently implemented a Olympic Readers program with local elementary schools that encourage reading with NBC. Generating $50k+ in National and local sponsors.

Timeline

Local Sales Manager

NEXSTAR MEDIA GROUP, INC
07.2020 - Current

General Sales Manager

NEXSTAR MEDIA GROUP, INC.
03.2014 - 07.2020

General Sales Manager

ENTRAVISION COMMUNICATIONS, INC.
06.2010 - 03.2014

National Sales Manager

iHEART RADIO, INC
04.2004 - 02.2002

National Sales Manager-Univision TV/Radio

ENTRAVISION COMMUNICATIONS, INC.
02.2002 - 04.2004

BA - Marketing Management

Pan American University

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