MONA PREECE DAVIS
Director of Marketing
Ocala,FL
Summary
Talented professional with over twenty years of experience and a successful career in planning, developing, and executing events and initiatives to achieve maximum potential. Creative, highly strategic, and possessing excellent leadership and client relations abilities. Professional and outgoing with success in building relationships and attracting new clients.
Overview
22
22
years of professional experience
Work History
VP Business Development (Co-Owner)
One Hour Air Conditioning & Heating of Ocala
Ocala
03.2023 - Current
- Strategic Planning and Vision: Develop a business plan, set goals, and define the company's vision and mission
- Marketing & Sales: Develop and implement marketing strategies, promote products or services, and build customer relationships
- Operations Management: Oversee day-to-day operations, managing accounts payable & receivable, including production, inventory, and logistics
- Customer Service: Ensuring customer satisfaction and addressing customer needs and concerns
- Hiring and Staffing: Identifying staffing needs, crafting job descriptions, interviewing candidates, and making hiring decisions
- Problem-Solving and Decision-Making: Addressing challenges and making strategic decisions to ensure the business's success
- Delegation and Time Management: Effectively delegating tasks, managing time, and prioritizing responsibilities
- Leadership: Inspiring and motivating employees, making decisions, and setting the direction for the business
- Responsible for office staff and technicians' daily schedules, responsibilities, and daily schedules
- Communication: Effectively communicating with employees, customers, and vendor partners
Director of Sales & Marketing
TC Shadowlight
Lancaster
05.2019 - 03.2023
- Managed all sales and marketing efforts, which included social media and traditional marketing
- Oversee the development and delivery of a fully integrated sales and marketing strategy for the studio
- Team collaboration with photographers, designers, carpenters, and management
- Cultivated strong relationships with key clients at both senior and mid-management levels.
- Managed gross profit and sales by implementing marketing strategies and analyzing trends and results
- Led and participated in the development of branding and corporate identity initiatives
- Developed and managed communication strategies, plans, and budgets
- Managed sales forecasting and product branding plans
- Conducted customer, brand, and in-depth research initiatives with the industry and competition
- Manage cost-effective delivery of all marketing communications materials
- Managed agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management
- Demonstrated excellent communication and interpersonal skills and managed CRM and marketing activities for new and existing B2B clients.
- This includes attending meetings and entertaining clients
Director of Marketing
ClosetMaid
Ocala
08.2018 - 05.2019
- Created innovative strategies to drive customer engagement
- Cultivated and upheld strong professional relationships with vendors, negotiated contracts, and monitored performance
- Maintained an in-depth understanding of company products and customer buying preferences
- Supervised and managed creative and channel teams
- Collaborated with external partners to develop project scopes and manage ongoing milestones
- Directed department with a $3.5M budget, handling numerous yearly projects
- Developed and managed communications strategies, plans, and budgets
- Collaborated with designers on marketing materials
- Managed, oversaw, and participated in promotional activities, as well as national and regional trade shows.
- Managed cost-effective delivery of all marketing communications materials
- Created boardroom and courtroom multimedia presentations, including video and text-sync depositions for enhanced understanding
- Managed, directed, and coordinated photo & video shoots for product development and content creation
- Oversaw and served on the Charitable Contributions and Outreach team with local community efforts and representation on behalf of ClosetMaid in our local community
Director Ecommerce Marketing
ClosetMaid
Ocala
04.2016 - 08.2018
- Managed a $1.2M online marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for eCommerce business segments
- Developed and managed online marketing efforts for end consumers (B2C) and corporations (B2B)
- Optimized profitability by developing a comprehensive email marketing strategy, including production schedule, creative development, copywriting, testing, execution, segmentation, and analysis
- Planned and negotiated media buys, including digital and social
- Managed all social media programs, including Internet forums, blogs, social networking applications, and message boards
- Managed inbound and outbound marketing campaigns to generate new business and support partner and sales teams
- Analyzed the performance of all marketing programs to identify the best opportunities for optimization
- Supervised a large team of professionals in the US and Manila
Senior Ecommerce Marketing Manager
ClosetMaid
Ocala
10.2014 - 04.2016
- Responsible for planning and managing the marketing efforts for Digital Commerce, which included four segments: ClosetMaid.com, traditional online home retailers, and building division remodeling consumers and contractors.
- Oversaw and managed multiple social media channels and developed plans for this emerging channel to maximize growth and sales and minimize conflict.
- The marketing efforts encompass connecting (creating demand and generating leads), engagement and conversion (providing a superior online experience to increase purchase percentage), and retention (building relationships and repeat purchases)
- Accomplishments during the first year in my promoted role: I successfully formed a team and managed Online Marketing Managers, increasing sales to 23% above the prior year and driving the average purchasing price to 25% over the prior year on our company-branded online store
- Collaborated with advertising and promotion managers to promote products and services
- Coordinated photography shoots and or professional renderings and all video content and development
Communications Manager
ClosetMaid
Ocala
04.2011 - 10.2014
- Managed project deadlines and monitored milestones through the completion stage
- Established and maintained an external communications calendar and managed scheduled assignments
- Directed and managed activities and spending of all outside marketing agencies
- Supported all manufacturing locations during new product development
- Coordinated all trade show activities such as booth design, construction, set-up, show activities, lead management, and brand
- Prepared and gave presentations to clients and other project stakeholders
- Cultivated effective partnerships with engineering, marketing, sales, and customer support staff
Marketing Manager
ClosetMaid
Ocala
10.2007 - 04.2011
- Responsible for developing and maintaining marketing strategies to meet organizational & division objectives
- Executed trade shows for client partnerships on time and within budget
- Developed creative sales tools, including presentations, trend reports, assets, and product data sheets
- Coordinated and managed product photo shoots from design to final photography
- Worked closely with dealer & distribution customers, including on-site marketing training and regional visits
Education
Bachelor of Arts - Communications
Skills
- Visionary Planning
- Strategic Marketing Planning
- Collaborative Team Management
- Brand Strategy Development
- Strategic Influencer Collaborations
- Strategic Communications Management
- Professional Networking
- Sales Proficiency
- Customer Relationship Management
- Media Engagement Strategy
- Sales Strategy Development
- Product Marketing Strategies
- Key Decision Making
- Campaign Planning
- Visual Strategy Development
- Guidance and Development
Affiliations
After joining our Family Business; I am actively involved in the local Chamber of Commerce and local events that help our community.
References
References available upon request.
Timeline
VP Business Development (Co-Owner) - One Hour Air Conditioning & Heating of Ocala
03.2023 - Current
Director of Sales & Marketing - TC Shadowlight
05.2019 - 03.2023
Director of Marketing - ClosetMaid
08.2018 - 05.2019
Director Ecommerce Marketing - ClosetMaid
04.2016 - 08.2018
Senior Ecommerce Marketing Manager - ClosetMaid
10.2014 - 04.2016
Communications Manager - ClosetMaid
04.2011 - 10.2014
Marketing Manager - ClosetMaid
10.2007 - 04.2011
Morehead State University - Bachelor of Arts, Communications
Similar Profiles
Jeremy WhiteJeremy White
HVAC Technician at Ocala Heating And Air ConditioningHVAC Technician at Ocala Heating And Air Conditioning
Leah RumleyLeah Rumley
HVAC Technician at One Hour Heating & Air ConditioningHVAC Technician at One Hour Heating & Air Conditioning
Bradley (Brad) LinkBradley (Brad) Link
Comfort Advisor at Northern One Hour Heating and Air ConditioningComfort Advisor at Northern One Hour Heating and Air Conditioning