Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Mona Readio

Boulder,CO

Summary

Results-driven Affiliate Manager known for high productivity and efficiency in task completion. Possess specialized skills in partnership building, performance analysis, and strategic marketing campaigns. Excel in communication, negotiation, and problem-solving to achieve goals and drive affiliate program success.

Overview

14
14
years of professional experience

Work History

Senior Affiliate Manager

eAccountable, LLC
Denver, CO
03.2022 - Current
  • Recruited new affiliates to join the program and foster relationships with existing affiliates.
  • Monitored, evaluated, and reported on the performance of all affiliate partners.
  • Communicated regularly with team members across departments regarding progress on various initiatives.
  • Conducted regular audits of partner websites to ensure they are adhering to brand standards and policies.
  • Maintained up-to-date knowledge of regulations related to privacy laws and online advertising guidelines.
  • Managed budgeting process for all affiliate marketing activities including tracking expenses and ROI.
  • Developed comprehensive reports detailing performance of each campaign by channel or partner type.
  • Negotiated commission rates with potential partners based on their ability to generate revenue.
  • Participated in relevant conferences and events in order to build relationships with potential partners and strengthen existing ones.

Brand Partnerships Manager

Livekindly
11.2019 - 09.2021
  • Analyzed consumer data to identify target markets and develop tailored messaging.
  • Maintained a strong understanding of the latest trends in digital marketing tactics.
  • Developed and implemented comprehensive brand marketing strategies.
  • Monitored campaign performance through tracking tools such as Google Analytics or similar programs.
  • Coordinated with advertising, PR, digital, design and media teams to ensure successful execution of campaigns.

VP of Operations

3 Little Birds Interactive
Denver, CO
02.2016 - 05.2020
  • Provided ongoing support throughout the entire recruitment life cycle processes.
  • Negotiated salaries and other employment terms with successful applicants.
  • Conducted in-depth interviews with top candidates to assess skills and fit.
  • Monitored and improved efficiency of processes, team performance, and customer service.
  • Directed operations staff by providing guidance, training, and support in order to meet company objectives.

Media Buyer/Content Marketing Specialist

Early To Rise
Denver, CO
10.2014 - 02.2016
  • Coordinated with creative teams to ensure timely completion of all materials needed for successful campaigns launches.
  • Analyzed data such as market trends, demographics, competitive landscape, and consumer behaviors to inform decisions about media buys.
  • Collaborated with clients to determine marketing objectives, budget parameters, and target audiences.
  • Managed day-to-day operations of campaigns including tracking progress against key performance indicators.
  • Executed online display ads through programmatic buying platforms such as Google Ads Manager or DoubleClick Bid Manager.
  • Evaluated post-campaign performance data in order to measure success against objectives set forth at outset of project.
  • Monitored campaign performance metrics such as cost per acquisition, return on investment, impressions, reach and frequency.

Senior Media Buyer/Business Development Manager

Readio Shake, LLC
Denver, CO
07.2013 - 02.2016
  • Implemented tracking systems such as Google Analytics or DoubleClick Campaign Manager in order to monitor progress of campaigns over time.
  • Coordinated production schedules with creative teams and ensured timely delivery of materials.
  • Assisted team members with day-to-day operations related to media buying processes.
  • Evaluated post-campaign metrics against initial objectives and identified areas for improvement.
  • Analyzed customer data to identify effective target audiences for campaigns.
  • Optimized existing campaigns by testing different variables such as targeting criteria, creative elements and placement sources.
  • Provided guidance on digital marketing initiatives such as search engine optimization, display ads, social media marketing.

Senior Affiliate Manager

Intela, LLC
Boulder, CO
11.2010 - 05.2013
  • Optimized campaigns through A and B testing of creative assets and landing pages in order to maximize conversions and ROI.
  • Recruited new affiliates to join the program and foster relationships with existing affiliates.
  • Monitored, evaluated, and reported on the performance of all affiliate partners.
  • Communicated regularly with team members across departments regarding progress on various initiatives.
  • Maintained up-to-date knowledge of regulations related to privacy laws and online advertising guidelines.
  • Created promotional materials such as banners, emails, text links. for use in campaigns.
  • Implemented best practices to ensure compliance with FTC guidelines for online advertising campaigns.
  • Researched industry trends and competitive landscape in order to stay ahead of the curve and identify new growth opportunities.
  • Negotiated commission rates with potential partners based on their ability to generate revenue.
  • Participated in relevant conferences and events in order to build relationships with potential partners and strengthen existing ones.
  • Tracked key metrics such as clicks, impressions, signups and conversions using analytics tools like Google Analytics and Adobe Analytics.

Education

Bachelor of Arts - Linguistics

University of Colorado At Boulder
Boulder, CO
08-2003

Skills

  • Performance Analysis
  • Project Management
  • Regulatory Compliance
  • Data-driven decision-making
  • Product Promotion
  • Relationship Building
  • Campaign Performance Tracking
  • Strategic Marketing
  • Contract Negotiation
  • Sales Forecasting
  • Market Research Analysis
  • Professional Demeanor
  • Team Collaboration
  • B2C Marketing
  • Adaptability and Flexibility
  • Campaign Management
  • Lead Generation Campaigns

Affiliations

  • Iyengar yoga enthusiast
  • Hiking/backpacking/outdoors woman

Timeline

Senior Affiliate Manager

eAccountable, LLC
03.2022 - Current

Brand Partnerships Manager

Livekindly
11.2019 - 09.2021

VP of Operations

3 Little Birds Interactive
02.2016 - 05.2020

Media Buyer/Content Marketing Specialist

Early To Rise
10.2014 - 02.2016

Senior Media Buyer/Business Development Manager

Readio Shake, LLC
07.2013 - 02.2016

Senior Affiliate Manager

Intela, LLC
11.2010 - 05.2013

Bachelor of Arts - Linguistics

University of Colorado At Boulder

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Mona Readio