Sprout Social
Monet Clark
Digital Marketing Manager
Las Vegas,NV
Summary
Tech-savvy Digital Marketing Manager with 8 years of experience delivering exceptional marketing campaigns, content, and collateral. Results-oriented and collaborative professional bringing expertise in brand management, SEO, social media and email marketing.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Digital Marketing Manager (Beauty)
USTAWI.COM
New York, NY
07.2022 - Current
- Developed and executed internal and external communications in collaboration with sales and design teams
- Achieved 150% growth on all social media platforms within first quarter
- Established metrics and key performance indicators (KPIs) for influencer partnerships; conducted outreach resulting in successful Meta, Tik Tok and YouTube campaigns
- Researched and wrote original content for leadership speeches, emails and newsletters
- Demonstrated proficiency in managing cross-functional marketing campaigns and projects, overseeing three team members from vision to execution, ensuring alignment with organizational goals
- Successfully executed Melanin Muse campaign that resulted in 33% increase in customer satisfaction scores.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Managed budget allocation and resource utilization to maximize marketing ROI
- Generated sponsorships with related and partnering entities to enhance marketing objectives
Digital Marketing Manager (Media)
IONEDIGITAL.COM
New York, NY
06.2021 - 06.2022
- Curated organic and paid content to 500,000 viewers across Twitter, Facebook, and Instagram
- Garnered 100,000+ views on sponsored posts collaborated on cross-functionally with sales teams
- Partnered with editorial and video teams to ideate strategies that fostered engagement and create brand awareness
- Developed eleven themed campaigns to promote editorial content and partnerships with consumer and entertainment brands
- Routinely analyzed performance metrics to refine strategies, identify trends, and make data-driven decisions
- Implemented promotional strategies using social media, email, and other channels, resulting in 18% increase in webinar attendance.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue
Marketing Specialist (Construction)
RUDOLPHANDSLETTEN.COM
San Francisco, CA
04.2021 - 05.2021
- Collaborated with Communications team to complete website relaunch
- Interviewed C-level executives to support content development to meet business needs
Marketing Specialist II (Technology)
CISCO.COM
San Jose, NM
11.2020 - 01.2021
- Produced internal communications for learning pathway projects
- Solicited Executive stories from employees to build leadership biographies to market Senior Global Supply Management team for speaker series
- Supported Change Management plans through development and implementation of internal and external communication strategies
- Researched and evaluated potential new strategies for external communications
Digital Marketing Manager (Nonprofit)
THECREATIVEGROUP.COM
Oakland, CA
02.2019 - 03.2020
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations
- Collaborated with two cross functional teams to reimagine branding for six products, external communications, and internal workflow
- Led channel management and leveraged user insights to refine communication strategies and enhance overall communication quality
- Developed and managed content calendars for each platform to establish timely and relevant posts
- Optimized email campaigns to increase open and click-through rates
- Coordinated with design and media teams to develop high-quality creative assets
Marketing Manager (National Lands)
TPL.ORG
San Francisco, CA
05.2018 - 02.2019
- Managed social channels -Twitter, Facebook, LinkedIn, Instagram- to activate target audiences to like, share, and comment on organic and curated content
- Earned 100,000+ impressions through smart content curation and effective engagement
- Created weekly content calendars and design briefs; scheduled and analyzed posts; created dashboards and presented KPIs
- Educated regional stakeholders on social media-best-practices and protocols for Twitter Chat etc
- Coordinated across marketing, PR, advocacy, editorial, creative services, finance, and legal
- Initiated and cultivated relationships with new and existing donors to gain pledges; maintained prospect, donor and fund records in Salesforce database; ensured timely entry of activities
- Successfully managed entire customer lifecycle, implementing targeted strategies that contributed to increased customer retention and satisfaction
- Implemented and managed webinar programs showcasing expertise in planning, promoting, and executing successful webinars that contributed to lead generation and brand visibility.
Digital Marketing Manager (Agency)
ONWARDSEARCH.COM
San Francisco, CA
03.2017 - 05.2018
- Wrote press releases for architecture building launches and beauty products; developed social media, videos, website blurbs, newsletters, brochures, and advertisements
- Maintained and created new product listings for Ophthalmology eCommerce site using Magento
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
- Collaborated with cross-functional teams on communications strategy planning, integrated marketing programs development, and social and digital influencer initiatives
- Followed up on qualified leads from marketing campaigns, trade shows, and web-based inquiries to build future sales
- Developed and implemented segmented email strategies, tailoring content to specific audience segments, resulting in improved open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
Digital Marketing Manager (Small Business Finance)
XERO.COM/US
San Francisco, CA
03.2016 - 03.2017
- Managed and executed Instagram & YouTube content development, community engagement, and reporting
- Partnered cross-functionally with developers for product roll-outs, sales, and international creative teams to execute overall company campaigns
- Contacted small business owners using Salesforce and interacted with online networks to answer inquiries and escalate concerns
- Added keywords to YouTube and Brightcove videos to improve viewership by 150% overall
- Executed standalone and evergreen email marketing campaigns driving B2B SaaS engagement, nurturing leads, and promoting product/service awareness
- Utilized webinars as strategic tool for audience engagement and conversion, employing innovative tactics to maximize attendance and post-webinar conversion rates.
Corporate Communications Associate (Education Policy)
CEW.GEORGETOWN.EDU
Washington, DC
10.2014 - 12.2015
- Developed and tracked effectiveness of organic and paid social advertising
- Created marketing communication: newsletters, presentations, press releases, video scripts, and WordPress site updates
- Forged media relations and pitched stories to journalist using Cision
- Created proposals and managed outside vendors and partners to produce website templates and videos.
- Proved successful working within tight deadlines and fast-paced environment
- Provided website development using WordPress and HTML
Education
Master of Arts - Journalism
Georgetown University
Washington, DC 01.2013 - 05.2015
Bachelor of Arts - Cinema
California State University - Northridge
Northridge 05.2007 - 05.2011
Skills
Social Media Management
Data Analytics
Copywriting and Editing
KPI Monitoring
Google Analytics Understanding
Adobe Creative Suite Proficiency
Channel Development
Campaign Development
Audience Engagement
SEO Proficiency
Strategic Planning
Cold Calling Skills
E-Newsletters
Search Engine Optimization
Project Management
Email Marketing Campaigns
Client Relationship Management
Prospecting Skills
Content Development
Expense Tracking
Contract Management
Cross-Functional Teamwork
Time Management
Customer Relationship Management (CRM)
Verbal and Written Communication
Staff Management
Certification
HubSpot Email Marketing
Software
Hootsuite
Trello
Jira
Facebook Business Manager
Wordpress
Salesforce
Later App
MailChimp
Microsoft Office
Google Workspace
Zoom
Whats App
Slack
Calendly
Adobe Suite
QuickTime
Mac IOS
Windows PC
Timeline
Digital Marketing Manager (Beauty)
USTAWI.COM
07.2022 - Current
Digital Marketing Manager (Media)
IONEDIGITAL.COM
06.2021 - 06.2022
Marketing Specialist (Construction)
RUDOLPHANDSLETTEN.COM
04.2021 - 05.2021
Marketing Specialist II (Technology)
CISCO.COM
11.2020 - 01.2021
Digital Marketing Manager (Nonprofit)
THECREATIVEGROUP.COM
02.2019 - 03.2020
Marketing Manager (National Lands)
TPL.ORG
05.2018 - 02.2019
Digital Marketing Manager (Agency)
ONWARDSEARCH.COM
03.2017 - 05.2018
Digital Marketing Manager (Small Business Finance)
XERO.COM/US
03.2016 - 03.2017
Corporate Communications Associate (Education Policy)
CEW.GEORGETOWN.EDU
10.2014 - 12.2015
Master of Arts - Journalism
Georgetown University
01.2013 - 05.2015
Bachelor of Arts - Cinema
California State University - Northridge
05.2007 - 05.2011