Monet Clark
FREELANCE
Summary
Results-driven Marketing Manager with over 9 years of experience enhancing brand awareness and consumer engagement through social media strategies and influencer campaigns. Led digital marketing initiatives across beauty, media, nonprofit, and tech sectors, achieving substantial growth in reach and engagement. Expertise includes content development, campaign management, and performance analytics.
1
Certification
12
years of professional experience
Work History
Digital Marketing Consultant
2 Years 3 Months- Strategic Campaign Development & Audience Growth:
- Developed influencer and social-first marketing strategies for beauty, lifestyle, and service-based brands, aligning creator partnerships with business objectives and driving conversion growth
- Identify and manage influencer partnerships, including UGC creators and micro-influencers, to support brand storytelling and paid media performance
Director of Social Media and Influencer Marketing (Beauty)
1 Year 9 Months- Social Media Strategy & Brand Awareness:
- Led end-to-end social media and influencer marketing strategy, achieving 150% organic growth on Meta platforms; developed consumer-facing assets aligned with brand tone across digital, retail, and influencer channels.
- Executed paid media strategies across Meta and YouTube, leveraging audience segmentation, lookalike modeling, and performance insights to maximize campaign ROI and support retail/eComm efforts
- Established KPIs and analytics tracking for influencer partnerships, optimizing $100,000 annual budget to enhance campaign effectiveness.
- Facilitated influencer partnerships to enhance community engagement.
- Negotiated contracts, reducing influencer marketing costs by 66% while boosting content authenticity and engagement.
- Partnered with a global PR firm for influencer collaborations, seeding, in-person activations, and media coverage.
- Managed network of 10+ monthly influencers, educating partners on brand messaging and campaign execution via Grin’s automated email systems to ensure consistent brand representation.
Social Media Manager (Media)
1 Year- Content Development & Audience Growth:
- Executed high-performing digital campaigns generating 100K+ views per post; leveraged content storytelling and consumer trends to drive engagement and brand visibility.
- Managed organic and paid content strategy across social platforms (500K+ followers), creating consumer-facing marketing assets that enhanced campaign effectiveness and audience engagement.
- Social Listening & Brand Voice Development:
- Shaped brand tone and community strategy, ensuring messaging consistency and optimizing consumer-facing communications to strengthen brand identity across markets.
- Utilized platform analytics and social listening tools to inform content optimizations, measuring performance against KPIs to drive strategic improvements.
Marketing Manager (Agency)
2 Years 3 Months- Digital & Social Campaign Management:
- Led marketing strategy and execution across digital and social platforms, increasing community engagement by 200% through cross-functional collaboration and content activation.
- Analyzed campaign data and delivered performance reports to senior stakeholders; influenced creative and media planning through insights and audience trends.
- Engaged stakeholders through effective communication strategies.
- Created presentation materials and internal communications to enhance executive visibility and support brand storytelling.
- Executed graphic design and content calendar, collaborating with cross-functional teams to ensure alignment and timely delivery.
- Targeted specific audiences for paid social campaigns.
- Developed custom audiences and targeting segments for paid campaigns, optimizing reach and improving conversion rates.
Social Media Manager (National Lands)
9 Months- Social Media Content Strategy & Community Engagement
- Drove multi-platform campaign content, achieving 100K+ impressions through alignment of social messaging with brand and marketing goals.
- Owned content planning, publishing, and reporting workflows; streamlined calendar and KPI delivery with Sprout Social and Jira for improved workflow.
- Led digital advocacy initiatives to engage donors effectively.
- Educated stakeholders on social media best practices to align marketing, PR, advocacy, and creative strategies.
- Strengthened donor engagement and fundraising efforts by integrating Salesforce CRM insights into outreach campaigns.
Marketing Manager (Agency)
1 Year 2 Months- Developed content strategies
- Developed marketing collateral, including social content, video scripts, web messaging, and email campaigns, to enhance brand storytelling across digital and traditional channels.
- Executed segmented email strategies based on audience data, boosting click-through by 35% and driving a 20% increase in sales.
- Enhanced eCommerce user experience and conversion by 25% through timely updates and product messaging aligned with consumer insights and seasonal trends.
- Managed community relations
- Supported PR initiatives by crafting targeted press materials and outreach, contributing to a 25% increase in media exposure across key campaigns.
Social Media Manager (Small Business Finance)
1 Year- Content Marketing & SEO Optimization
- Led social video content strategy across Instagram and YouTube, enhancing engagement through SEO and keyword analysis.
- Collaborated with global teams (product, sales, creative) to execute social initiatives aligned with international campaigns.
- Facilitated community engagement initiatives to strengthen customer relations.
- Managed customer engagement via social platforms; resolved inquiries and escalations, fostering brand-consumer relationships.
Social Media Manager (Education Policy)
1 Year 2 Months- Executed paid and organic advertising strategies, enhancing engagement and visibility for education policy initiatives through targeted audience segmentation.
- Created and distributed multi-format content (video, email, press) to reinforce brand messaging and amplify policy communications.
- Developed and implemented social media strategies to enhance audience engagement and brand visibility.
- Managed content calendars and scheduled posts across multiple platforms, ensuring consistent messaging.
- Analyzed social media metrics to assess campaign performance and inform future strategies.
Education
Master of Professional Studies - Journalism
Bachelor of Arts Degree - Cinema Television Arts
Skills
Influencer relations
Social media marketing
eCommerce campaigns
Consumer insights
Copywriting & Storytelling
SEO Strategy
Asset creation
Project management
Team collaboration
Leadership Presentations & Internal Comms
Software proficiency
Certification
- Las Vegas Realtors Association, Las Vegas, NV, 2024
- HubSpot Email Marketing & SEO Marketing
- Google Ads Certification
Timeline
Digital Marketing Consultant
FREELANCE
05.2024 - Current
Director of Social Media and Influencer Marketing (Beauty)
USTAWI SKINCARE
07.2022 - 04.2024
Social Media Manager (Media)
IONE DIGITAL
06.2021 - 06.2022
Marketing Manager (Agency)
ROBERT HALF
02.2019 - 05.2021
Social Media Manager (National Lands)
THE TRUST FOR PUBLIC LAND
05.2018 - 02.2019
Marketing Manager (Agency)
ONWARD SEARCH
03.2017 - 05.2018
Social Media Manager (Small Business Finance)
XERO
03.2016 - 03.2017
Social Media Manager (Education Policy)
CENTER ON EDUCATION AND THE WORKFORCE
10.2014 - 12.2015
California State University, Northridge
Bachelor of Arts Degree from Cinema Television Arts
Georgetown University
Master of Professional Studies from Journalism