Monica Aaron
Garland,TX
Summary
Marketing professional with fiften years experience experience, thriving in faced paced, deadline driven environments. Specializations include marketing strategy, business development, content strategy, copywriting, newsletter & email marketing, paid advertising, sales training, and social media marketing.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Owner & Founder
Nibbana Project & Np foundation
09.2016 - Current
- Nibbana Project is a consultant firm which serves a two-fold vision: 1) To provide effective and ethical consultant and freelance services in the categories of marketing, content writing, outreach, and program development in the behavioral health treatment industry, and 2) A portion of all revenue earned by Nibbana Project redirected to Nibbana Project Foundation, a 501(c)3 formed to serve those facing financial obstacles to treatment and care- such as insurance deductibles and airline costs.
Fitness Director
Utopia Food + Fitness
09.2018 - 04.2020
- Email marketing campaigns, ZipWhip Text marketing, and implementing a CRM system and clear guidelines of expectations for client/prospect follow-up calls and check-ins
- Administrator & strategist for social media campaigns
- Created marketing print marketing collateral for all studio locations, and managed execution of printing process for all four studio locations
- Developed newsletters in their entirety, created & edited website content and program materials
- Responsible for hitting studio budget and revenue goals, including motivating, energizing, and uplifting team
- Exceeded EVERLY quarter’s projected goal, by individualized training and learning the different types of rewards each team member was most effectively motivated by.
Director of National Accounts & Outreach Relations
SOVEREIGN HEALTH GROUP
06.2015 - 09.2016
- Responsible for building and nurturing relationships with highest ranking directors of corporate national accounts
- Consistently collected both positive and critical feedback of current and past experiences with these accounts and Sovereign Health, identified gaps that were able to be effectively collaborated upon and built effective, strategic partnerships
- Trained Sovereign Health outreach reps in all territories and states, bringing corporate insight to meet local action
- Increased national referrals by almost 30% in first month, breaking a record of 96 PPO referrals in same month
- Developed a diverse database of HMO, state funded, and specialty programs not commonly known or heard about and gave these resources to patients of limited resources
- This in turn provided referrals back to us and created even more strategic partnerships.
Marketing and Business Development Manager
SOVEREIGN HEALTH GROUP
06.2014 - 06.2015
- Responsible for creating 4 external monthly newsletters
- Responsible for internal company newsletter sent out to over 1000 employees
- Created marketing materials for all facilities including content and design
- Used personal and professional database of contacts created through years of networking and outreach to book speakers for events at multiple locations
- Helped organize CE events, in addition to hosting live CE webinars, and finding and booking the CE webinar speakers
- Responsible for email blasts and online marketing via Constant Contact software
- Worked with content writers and SEO specialists to optimize blog and website content
- Worked with outreach reps across the country to provide them with needed materials and resources needed for marketing Sovereign Health.
Director of Marketing & Business Development
Serenity Shores Recovery Center
09.2011 - 06.2014
- Responsible for overseeing marketing and business development
- Attended industry conventions, functions, and networking events to form new and nurture existing relationships for cross-referrals and collaborations
- Oversaw the scheduling for In-Services with other facilities, to build relationships
- Worked closely with SEO specialists to optimize website, blogs, social media, and search engine rankings
- Created and edited press releases, web and blog content writing, article submissions
- Managed various advertising campaigns and staff on projects (online, print, events).
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
Account Executive, Restaurant Executive Account Manager
Village Voice Media (OC and LA Weekly)
12.2006 - 09.2011
- Consistent top producer
- Won multiple awards for highest revenue in special issues including 'Highest over Goal' (60%) in largest annual issue 'Best of OC' 2009
- Made Top 10 Producers list on monthly 'VVM Leader Board' consistently over 3 years, which included executive revenue from all 14 papers including LA and OC Weekly
- Focused on finding new businesses that needed promotion and longer standing businesses that had a variety of new marketing goals
- Created proposals based on various client needs and budgets, negotiated terms, and allocated budgets of all sizes to maximize ROI by utilizing print advertising, online and email marketing, increasing SEO, special events, sponsorships, and grassroots marketing
- Involved in content creation for all advertising campaigns, and worked closely with graphic designers to achieve branding goals.
Education
Bachelor of Arts - Mass Communications
Long Beach State University
Associate of Arts - Journalism
Orange Coast College
Skills
- Salesforce
- Hubspot
- Zoho
- Constant Contact
- Mailchimp
- A/B testing
Certification
- CPR and First Aid Certification
- Benchmark Leadership
- Dale Carnegie Sales Leadership Institute
Additional Information
Reference letters available upon request
References
- Stephanie Stephenson, Direct Report at Utopia, 469.610.7488
- Clay Niles, Direct Supervisor at Sovereign Health, 949.228.0985
- Ellen Lopez, Former Colleague & Mentor (CA), 562.343.3943
- Cynthia Gladden, Former Colleague & Mentor (TX), 972.571.9521
Timeline
Fitness Director
Utopia Food + Fitness
09.2018 - 04.2020
Owner & Founder
Nibbana Project & Np foundation
09.2016 - Current
Director of National Accounts & Outreach Relations
SOVEREIGN HEALTH GROUP
06.2015 - 09.2016
Marketing and Business Development Manager
SOVEREIGN HEALTH GROUP
06.2014 - 06.2015
Director of Marketing & Business Development
Serenity Shores Recovery Center
09.2011 - 06.2014
Account Executive, Restaurant Executive Account Manager
Village Voice Media (OC and LA Weekly)
12.2006 - 09.2011
Bachelor of Arts - Mass Communications
Long Beach State University
Associate of Arts - Journalism
Orange Coast College
Similar Profiles
Ampumuza EasterAmpumuza Easter
Administrative Officer at Private Sector Foundation Uganda-CEDP (Competitiveness Enterprise Development Project) World Bank ProjectAdministrative Officer at Private Sector Foundation Uganda-CEDP (Competitiveness Enterprise Development Project) World Bank Project
Aarav AminAarav Amin
Intern at Project DEEP – One Step Forward FoundationIntern at Project DEEP – One Step Forward Foundation
Shakti MishraShakti Mishra
Project Manager at Centre for Development Communication – HCL Foundation CSR ProjectProject Manager at Centre for Development Communication – HCL Foundation CSR Project
DOMINICA NKENGAFAEDOMINICA NKENGAFAE
Cashier at Southwest Farmers MarketsCashier at Southwest Farmers Markets
Thomas YerenaThomas Yerena
Amazon Delivery Driver at AmazonAmazon Delivery Driver at Amazon