Monica Cepak

Promoted to Interim CEO in July '23 from Chief Marketing Officer. Currently lead the largest provider of sexual and reproductive telehealth services in the US (70 people) $60M P&L

• Drove 30% YoY profitable growth by successfully deploying $25M in marketing investment (launching new channels such as CTV, streaming audio, OOH, TikTok etc).
• Signed 20+ brand partnerships elevating the Wisp brand nationally, while driving 25% improvement in brand awareness.
• Awarded Fast Company's Most Innovative Healthcare Company Award in 2023.

Built the marketing team from the ground up at early stage collaborative chronic health platform (3 people); $5M P&L

• Owned full funnel customer acquisition, activation, and retention strategies for new and existing patients leveraging performance-driven campaigns across marketing portfolio.
• Build and delivered daily, monthly, quarterly and annual growth forecasts to refine scenarios based on company revenue & LTV:CAC projections.

Led growth team for national reproductive telehealth company (5 people); $20M annual P&L

• Audience growth and retention strategy via media mix modeling across paid and organic channels: TV, audio, podcasts, radio, SEM, display, social (Fb+TikTok), affiliates, influencers, email, CRM; 1 brand agency.
• +120% patient growth, +7% retention rate, 2X YoY revenue.

Led performance marketing team (10 people); $5M annual P&L

• 10% YoY growth in GMV: +40% YoY traffic, +15% YoY new user acquisition, +9% YoY retention rate improvement (owned full marketing portfolio + martech stack).
• Analyzed LTV: CAC ratios, NPS, multi-touch attribution models, optimized campaigns via A/B testing, launched audience segmentation.

Built local marketing team from scratch (12 people); Grew market into Top 3 nationally, $50M annual P&L

• Contributed to 250% market share gain: +35% YoY growth in rides, reducing passenger CPA by 30% and driver CPA by 15% with improved retention rates of +12% and +10% respectively.
• Grew top of mind brand awareness by 200% + preference by 25% by managing 10+ online and offline channels and 25+ partnerships (NY Red Bulls, Hard Rock Café, Hudson News, Princeton, Columbia, Rutgers etc.)
• Managed 2 PR agency relationships, 1 OOH agency, 1 media agency, 50 brand ambassadors who activated 200+ annual events.

Worked directly with CEO Tim Armstrong to re-brand AOL as OATH post Verizon acquisition and Yahoo merger (3 people, 2 agencies) $10M P&L

• Spearheaded one of Snapchat's earliest advertising campaigns #ThisisAOL around female millennial talent recruitment, resulting in 18% application intent and dedicated press in AdWeek.
• Drove comprehensive GTM for global launch of ONE by AOL’s programmatic publisher offering, which included re-branding 6 acquired companies as one. 15% client growth since launch.
• Launched first-ever integrated employer brand campaign at TechCrunch Disrupt ($2M budget).

Samsung Electronics

Senior Account Supervisor (2012-2014) New York/ Seoul/ Mexico City

• Advised Samsung’s Global Communications Group in Seoul on brand and media strategy; pitched new brand narrative (Discover World of Possibilities), rolled out integrated campaign across 50+ subsidiaries worldwide; 1B impressions globally + grew share of voice in top tier press by 10%.
• Worked with senior leadership across product, marketing and agency teams to set global positioning around new product launches e.g. Galaxy S4, Smart TV, Curved UHD TV etc. at CES, Mobile World Congress, Gartner IT Expo and IFA.
• Devised brand positioning for Samsung’s first B2B global marketing campaigns e.g. Enterprise Software, Retail, Healthcare and Education verticals, contributing to a 5% growth in share of voice in top tier press.
• Led a team of 10 direct reports in under 6 months based out of Mexico City to solidify Samsung’s B2C brand in one of the company’s fastest growing markets. Saved Hewlett Packard account with 60% YoY press growth.

Hewlett Packard

Account Supervisor (2011-2012) Barcelona/Moscow

• Designed and implemented B2C, B2B, and social media programs across 40 EMEA markets to grow HP’s regional share of voice.
• Conducted a month-long change-management program in Moscow, saving the Edelman HP Russia account.

LinkedIn

Account Manager (2010-2012) Barcelona/London

• Strategized LinkedIn’s shift to consumer marketing across 10 European countries and 5 global markets, resulting in a 2x growth in press coverage across EMEA.
• Wrote and rolled out LinkedIn’s first ever global consumer campaign on career management (9 Minutes a Day) across 15 markets, which reached 10M consumers and increased membership numbers by 5%.
• Helped launch LinkedIn's office openings in Spain, Germany, Sweden and Dubai, directed press conferences, global media relations and localization of brand messaging.