Monica Cerda
Fresno
Summary
Successfully managed the daily functions of a tattoo shop as well as my own businesses a salon and Spa, enhancing client interactions and appointment processes. Implemented marketing strategies that significantly increased the shop's online presence and attracted new customers. Maintained a clean and compliant environment, ensuring a positive experience for all clients. Committed to fostering a collaborative culture that inspires artistic innovation and teamwork.
Dedicated Customer Service professional with knowledge of service delivery and proven multitasking abilities. Committed to maintaining professional relationships to increase profitability and drive business results.
Certified Hairstylist with extensive customer service background. Successful at exceeding salon product sales goals through persuasive client consultations. Motivated by love of aesthetic improvement and desire for customer satisfaction.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Cosmetologist
Self-Employed
01.2022 - Current
- Provided personalized hair and skincare consultations to clients, enhancing their overall satisfaction and loyalty.
- Executed various hair treatments, including coloring, cutting, and styling, utilizing industry-standard techniques to achieve desired results.
- Developed and maintained a strong client base through exceptional service and effective marketing strategies.
- Trained in the use of advanced beauty tools and software for scheduling and inventory management, ensuring efficient day-to-day operations.
- Implemented upselling techniques that resulted in a 15% increase in product sales within six months.
- Conducted regular assessments of skin and hair conditions, advising clients on appropriate treatments and products tailored to their needs.
- Developed strong relationships with suppliers to ensure access to high-quality products and materials for services.
- Maintained up-to-date knowledge of industry trends and competitors to stay competitive and relevant in the market.
Tattoo shop Manager/Personal Assistant
Resistance Tattoo
01.2017 - 12.2022
- Managed appointment scheduling and client communications, enhancing customer satisfaction and retention.
- Oversaw daily operations of the tattoo shop, ensuring a smooth and efficient workflow for both staff and clients.
- Developed marketing strategies that increased shop visibility and attracted new clients through social media platforms.
- Coordinated with artists to manage project timelines and ensure timely completion of client requests.
- Created and maintained a welcoming and hygienic environment in compliance with health regulations.
- Assisted in the design and execution of promotional events to engage the local community and showcase artists' work.
- Resolved client complaints and feedback promptly, ensuring a positive experience for all visitors.
- Collaborated with local artists to facilitate guest tattooing events, expanding the shop's offerings.
- Established and maintained vendor relationships to secure favorable terms for shop supplies.
- Monitored industry trends and competitor offerings to keep the shop competitive and innovative.
- Assisted in creating a positive work culture that promoted teamwork and creativity among staff.
Crew Member
Trader Joe's
10.2005 - 04.2022
- Provided exceptional customer service, ensuring a welcoming atmosphere for all patrons.
- Collaborated with team members to meet daily sales targets and improve workflow efficiency.
- Operated point-of-sale systems with accuracy, managing cash transactions and balancing registers.
- Trained new crew members on operational procedures and customer service excellence.
- Monitored inventory levels and assisted in stock replenishment to ensure product availability.
- Handled customer inquiries and resolved issues promptly, maintaining high levels of satisfaction.
- Participated in team meetings to discuss performance and strategies for improvement.
- Managed & purchased for several departments in my time at Trader Joe's: ex. Floral, produce, dairy, grocery, beer, liquor and wine section.
- Trained Crew Members as well as management.
Cashier
Gongs Supermarket
11.2001 - 10.2005
- Provided exceptional customer service, addressing inquiries and resolving issues to enhance the shopping experience.
- Processed customer transactions efficiently and accurately, maintaining a balanced cash drawer at all times.
- Collaborated with team members to ensure optimal store presentation and inventory management.
- Managed returns and exchanges in accordance with store policies, ensuring customer satisfaction.
- Handled cash, credit, and debit transactions with precision, minimizing discrepancies.
Education
Cosmetology
Paul Mitchell The School
Fresno, United States01.2022
High School Diploma - undefined
Sanger High School
Sanger, United States01.2001
Skills
- Time Management Expert
- Creativity Expert
- Communication Skills Expert
- Client Satisfaction Expert
- Operations Management Expert
- Customer Relationship Management Expert
- Adaptability Expert
- Attention to Detail Expert
- Strong manual dexterity
- Hairstyling
- Beauty tool sanitization
- Product expertise
- Special event hair styling
- Relationship building and management
- Hair assessments
- Clear communication
- Product and service explanations
- Hair conditioning and styling
- Hair coloring and highlighting
- Product upselling
- Sales expertise
- Beard trimming
- Investment product sales
- Administrative procedures
- Product demonstrations
- Client consultation
- Selling and upselling
- Scalp treatments
- Sanitation maintenance
- Relationship building
- Men and women haircuts
- Trend awareness
- Issue resolution
- Client consultations
- Client loyalty building
- Salon management
- Active listening
- Styling tools
- Bleaching, dyeing, and tinting
- Physical strength
- Social skills
- Customer consultation
- Licensed cosmetologist
- Client education
- Payment processing expertise
- Beauty trend advising
- Product knowledge
- Hair style recommendations
- Sales and upselling
- Social media promotion
- Color matching master
- Reflective listening
- Friendly communication
- Continuing education
- Decision-making
- Hair coloring expert
- Scheduling appointments
- Sanitation practices
Accomplishments
- Co Owner of my own Salon & Spa. Built it from the ground up.
- Cultivated strong relationships with community. Built strong clientele and an incredible reputation.
Affiliations
Advisory board of Fresno Inclusive Clinc.
Sponsor and Donor to Gender Alchemy
Former Board Member to Reel Pride
Certification
Licensed Cosmetologist from Paul Mitchell the school Fresno Ca. Additional education: Texture Hair advanced training with RIZO NYC, & Vivid Color and Blonding with Norman Bolton UK
Timeline
Cosmetologist
Self-Employed
01.2022 - Current
Tattoo shop Manager/Personal Assistant
Resistance Tattoo
01.2017 - 12.2022
Crew Member
Trader Joe's
10.2005 - 04.2022
Cashier
Gongs Supermarket
11.2001 - 10.2005
High School Diploma - undefined
Sanger High School
Cosmetology
Paul Mitchell The School