Monica Coleman

• Led a high-performing communications team within a national women's health-focused non-profit organization fostering collaboration and professional development.
• Developed strategic approaches to implementing culturally competent campaigns with pharmaceutical companies, community partners and government agencies (CDC, NIH) to promote health literacy about various cancers, HIV/AIDS, maternal mortality, mental health, and other health disparities impacting women in the US and abroad.
• Spearheaded the development of thought leadership pieces & opportunities for the CEO & Board Members that positioned the organization as an authority in women's health in media, on Capital Hill, and in communities.

Accomplishment Highlights
International Programming:
Led a cross-functional team in executing an international campaign spanning Africa, the US & Puerto Rico to alleviate menstrual product insecurity in collaboration with a Singapore-based product company. Facilitated the distribution of over 3,000 menstrual products to women in need and orchestrated a messaging campaign that garnered support from US corporations and individual donors.
Capacity Expansion:

Developed marketing programs to drive brand awareness, resulting in a 963% increase in social media engagement, a sizeable increase in corporate partner donations ($1 million to $6 million) and the creation of revenue generating brand programs
Content Monetization:

Created educational content including COVID-19 response and vaccine education assets (website, digital media, etc.) for multicultural consumers, which resulted in over $1 million in donations, and virtual programming and events that were attended by more than 35,000 consumers

• Established a successful business by identifying market needs and developing innovative solutions.
• Collaborated with clients to define brand identity and objectives to execute cross-channel strategies that encompassed social media, advertising, marketing, PR, events and grassroots promotions
• Expanded the company''s geographical reach, opening new markets and increasing profitability.

Accomplishment Highlights

Health Strategy & Communications

Partnered with international brands, insurers, pharmaceutical companies, primary care facilities, and local governments to develop strategies for enhanced health literacy and access to care regarding chronic illnesses and infectious diseases among high-risk and marginalized demographics.

Product Marketing & Consumer Engagement

Collaborated with clients to create marketing programs to launch new products across various CPG categories (textured hair, beverage, apparel, automotive, QSR) with retail components that were successfully activated at Walmart, Sally Beauty, Sam’s Club, Amazon.com and others

Diversity, Equity & Inclusion Programming

Developed and implemented effective Diversity, Equity, and Inclusion (DE&I) initiatives for clients within the technology and consumer products sectors. These programs included both internal communications and consumer-facing components, strategically aligned to support organizational objectives and bolster recruitment endeavors.

• Led strategic marketing efforts for premier corporate partnerships and coordinated multi-market strategies involving national, regional and local Club initiatives
• Developed promotional materials (videos, tool kits, collateral, etc.) for use by more than 4,000 local Clubs and by donors to assist in the roll-out and participation in national brand initiatives around fundraising, Club Safety and Academic Success

Accomplishment Highlights
Media Relations

Managed publicity efforts for all national sports, entertainment and celebrity-driven initiatives and implemented multiple national media tours to position the organization and its partners
Strategic Counsel

Appointed as the leader of the marketing communications team and a member of the Cause Marketing Leadership Council for the “Back To School” promotional period, responsible for leading all public relations and event marketing strategies for the organization’s most visible time