Monica Decker
Marketing
Dyer,IN
Summary
Results-driven Multiple Listing Service (MLS) Director with a proven track record in real estate marketing and innovative MLS management. Leveraging a rich background in marketing strategies, I have successfully enhanced MLS platforms to maximize property visibility and accelerate sales. A dynamic leader, I bring a unique blend of strategic vision and hands-on experience to streamline operations, optimize data accuracy, and drive user engagement. With a keen eye for emerging trends and a commitment to technological advancements, I am dedicated to elevating the real estate experience for both agents and clients.
Overview
19
19
years of professional experience
Work History
MLS Director
Northwest Indiana REALTORS Association
Merrillville, IN
05.2023 - Current
- Oversee the day-to-day operations of the MLS, ensuring accuracy, completeness, and compliance with industry regulations.
- Stay informed about changes in real estate laws and regulations that may impact the MLS.
- Provide training and support to real estate professionals on the effective use of the MLS platform.
- Act as a resource for users, addressing inquiries and resolving issues related to listings and system functionality.
- Stay abreast of technological advancements in the real estate industry and lead efforts to integrate innovative solutions into the MLS platform.
CE Instructor
Northwest Indiana REALTORS Association
Merrillville, IN
09.2023 - Current
- Connected instruction to real-world experiences and to students' post-secondary goals.
- Established goals for courses with organized outlines and detailed lessons.
- Maintained safe, supportive and student-focused learning environment for optimum continuing education.
- Contributed to the development of school-wide initiatives aimed at promoting a positive learning environment for all students.
Vice President of Agent Development
Coldwell Banker Realty
Schererville, IN
06.2021 - 03.2023
- Led Sales office of 100 real estate agents with closed sales volume of $203,000,000+ for year-end 2022
- Contributed to development of yearly agent business plans that resulted in doubling annual production.
- Coordinated leadership workshops to educate team members on best practices to optimize productivity.
- Supervised daily operations of multi-million dollar real estate brokerage operation.
- Assisted in recruiting, hiring and training of team members.
- Brought forth service-oriented attitude dedicated to customer experience
- Remained knowledgeable about real estate laws, guidelines and procedures.
- Negotiated contracts with client's needs and wishes in mind.
- Applied effective time management techniques to meet tight deadlines.
Director of Marketing
McColly Real Estate
Schererville, IN
04.2005 - 06.2021
- Effectively worked hand-in-hand with executive team and leadership to support strategic goals to acquire new customers, and deepen engagement of existing customers to increase profitability
- Developed innovative and targeted collateral to support overall branding objectives for 475+ Realtors
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
- Built company brand awareness and generated leads while managing internal and external marketing campaigns and programs for #1 independent brokerage in Northwest Indiana
- Orchestrated launch for 5 new products to expand market share and help generate $802 million in open sales volume (YE2019)
- Maintained overall integrity of brand image across multiple channels
- Implemented new SEO and SEM strategies, and Google Analytics to increase conversion rates by 6%
- Provided staff training, professional development, and retention of agents among 23 offices
- Led company to successful product launch and growth by developing initial product roadmap and go-to-market strategy for new technology platform
- Spearheaded overhaul of company best practices, leading to significantly increased agent retention rates and top-ranking as industry leader
- Managed annual marketing budget in excess of $500,000
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Education
24-hour Course Completion - Indiana Managing Broker
Hondros College
Online11.2021
Indiana Pre-Licensing Course - Real Estate
McColly School of Real Estate
Highland, IN07.2006
Associates Degree - Advertising
American Academy of Art
Chicago01.1989
Skills
- Data Management
- Strategic Planning
- Compliance & Regulations
- Market Analysis
- Training & Support
- Technology Integration
- Innovation
- Leadership
- Communication
- Graphic Design
- Adobe Creative Cloud
- Microsoft Office
Accomplishments
- Customer Relations - Earned highest marks for customer satisfaction, company-wide.
- Supervised team of 40 staff members amongst 3 locations.
- Collaborated with team of 8 in the development of new website, CRM and marketing platform.
Affiliations
- National Association of Realtors
- Council of the Multiple Listing Service
Timeline
CE Instructor
Northwest Indiana REALTORS Association
09.2023 - Current
MLS Director
Northwest Indiana REALTORS Association
05.2023 - Current
Vice President of Agent Development
Coldwell Banker Realty
06.2021 - 03.2023
Director of Marketing
McColly Real Estate
04.2005 - 06.2021
24-hour Course Completion - Indiana Managing Broker
Hondros College
Indiana Pre-Licensing Course - Real Estate
McColly School of Real Estate
Associates Degree - Advertising
American Academy of Art
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