MONICA ESCALANTE
Summary
At the heart of my work, I believe movement is medicine — for the body, mind, and spirit.
Hi, I’m Monica 👋 — a fitness and wellness coach with a deep passion for helping people feel stronger, healthier, and more at home in their bodies. My path has taken me from the world of competitive athletics as an IFBB Pro and fitness model, to running my own training studio, to exploring the healing power of Kundalini yoga, breathwork, and transformational coaching.
“I believe true transformation comes from balancing strength with softness — empowering the body, calming the mind, and uplifting the spirit.”
Fitness Coaching & Training
I bring over a decade of experience in fitness and personal training, including my time as an IFBB Pro competitor and owner of my own studio. I specialize in strength training, functional movement, and customized programs designed to meet clients where they are. My style blends structure with encouragement — helping people achieve results while also enjoying the process.
What excites me most is witnessing transformation not only in physical strength, but in confidence, balance, and energy. Training, to me, is more than reps and sets — it’s about creating supportive spaces where people feel motivated and encouraged.
“When you train with me, you’ll always be supported, challenged, and celebrated.”
Yoga & Breathwork
I am expanding my practice through Kundalini Yoga Teacher Training and certified breathwork facilitation. These practices allow me to support not just the body, but also the nervous system and the mind. Whether through mindful movement, breath practices, or meditation, I help clients build resilience, calm, and balance in their daily lives.
Community & Leadership
Wellness has always been something I share with community. From leading workshops and pop-up events, to mentoring teams, to organizing large-scale wellness activations, I’ve seen the power of coming together in shared intention. My leadership background allows me to create inspiring spaces that leave people feeling connected and uplifted.
“Strength and softness can live together — we can be both powerful and deeply grounded.”
Work History
SPORTSPROS
Job overview
- Guided clients through personalized training programs for strength, recovery, and overall wellness.
- Provided nutrition and lifestyle coaching to support healthy weight loss and long-term balance.
- Created a motivating studio environment where clients felt supported, accountable, and celebrated.
- Managed business operations, staff, and community events while maintaining a client-first focus.
HEMP MELODY
Job overview
- Co-created and shared holistic wellness products, integrating natural approaches to self-care.
- Hosted community pop-ups and events, teaching people approachable ways to improve their health.
- Built authentic client relationships grounded in education, compassion, and accessibility.
- Oversaw operations and planning with a focus on integrity and client experience.
GLASSHOUSE FARMS
Job overview
- Led cross-functional projects with communication, structure, and consistency—skills I now bring into client coaching and fitness program design.
- Oversaw the development of 20+ new product launches each year, demonstrating discipline and accountability.
- Built strong partnerships across teams and with external collaborators, mirroring the trust and follow-through essential in client relationships.
CURA, INC./ SELECT OIL
Job overview
- Built the marketing department from the ground up as the company's first marketing hire, growing it into a 25-person team during rapid multi-state expansion.
- Designed and led marketing strategies that positioned the brand as a leader in the wellness and cannabis space, fueling exponential growth across Oregon, California, and Nevada.
- Orchestrated large-scale community events, trade shows, and educational workshops to engage clients, retailers, and consumers—strengthening brand trust and accessibility.
- Created clear, approachable resources to educate diverse audiences, honing skills I now bring into client coaching and wellness education.
- Balanced high-level strategy with hands-on execution, demonstrating adaptability, leadership, and the ability to thrive in fast-paced environments.
SCIVATION, INC.
Job overview
- Built and mentored a 70-person national field team to share fitness and nutrition education through live events, demos, and consumer engagement.
- Designed educational resources, workshops, and product materials that made complex wellness information simple and accessible.
- Organized and executed large-scale wellness expos and events nationwide , ensuring smooth logistics, meaningful client experiences, and strong brand impact.
- Managed all marketing projects and creative trafficking, coordinating timelines, delegating tasks, and ensuring consistent delivery of assets across print, digital, and in-person activations.
- Balanced strategic oversight with hands-on leadership, proving adaptability and the ability to drive results in fast-paced, high-growth environments.
Education
ISSA Personal Training Certification
Life Purpose Institute
Cosmic Flow Yoga San Diego, CA
Soma Breathwork
Skills
- Personalized Fitness Programming
- Strength Training Coaching
- Kundalini Yoga, Breathwork & Mindfulness Integration
- Nutrition Guidance & Lifestyle Coaching
- Event & Workshop Planning
- Motivational Coaching & Goal Setting
- Group Fitness Instruction & Workshop Facilitation
- Client Relationship Building & Retention
- Studio & Business Operations Management
- Holistic Wellness & Stress Management Practices
Certification
- Certified International Sports Sciences Association (ISSA) Personal Trainer
- IFBB Professional Figure Fitness Competitor