Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
Generic

Monica Freibott

Lincroft,NJ

Summary

Versatile communications professional with experience in public relations, content creation, and market research. Skilled in media outreach, social media management, stakeholder engagement, and campaign execution. Holds a Master’s in Public Administration with a strong background in political and health communications.

Overview

4
4
years of professional experience

Work History

Research Coordinator

Mediabarn Inc
08.2023 - Current
  • Coordinate research studies for high-profile clients, including political candidates (public opinion surveys), Sentara Healthcare, PBS/PBS Kids, USPS, and regional law firms.
  • Lead participant recruitment efforts with targeted outreach strategies to ensure diverse and relevant representation.
  • Collaborate directly with clients to define project criteria, ensuring alignment with their goals and objectives.
  • Manage end-to-end logistics for research studies, including scheduling, data collection, and reporting, across in-person and virtual platforms.
  • Oversee operations at the Virginia Beach research facility and Usability Lab, ensuring smooth workflows and high-quality deliverables.
  • Helped manage company social media accounts (Instagram, LinkedIn, etc.), contributing to content calendars and creating ads to drive participant signups
  • Coordinated protocol development, equipment preparation and materials purchasing for planned studies.
  • Prepared documents, reports, and presentations detailing results and conclusions.
  • Worked with principal investigator and sponsors to facilitate daily trial activities and comply with research protocols.

Policy/Local Government Intern

Senator Vin Gopal
05.2022 - 08.2022
  • Collaborated with the campaign team to implement strategic initiatives aimed at strengthening voter outreach and engagement.
  • Conducted competitor analysis and identified potential challenges for the upcoming election to inform campaign strategies.
  • Informed registered voters of Senator Gopal’s first-term accomplishments.
  • Organized statewide data and contacts (convert files - PDF to MS Word).
  • Reviewed/researched current and proposed policies.
  • Devised and implemented processes and procedures to streamline operations.
  • Analyzed problems and worked with teams to develop solutions.

Marketing/Public Relations

The Plastic Surgery Center
05.2021 - 08.2022
  • Plastic Surgery Clinic with 25+ locations, 30+ Doctors, and 2,000+ patients.
  • Developed and executed public relations initiatives, including internal and external outreach, patient and doctor referral programs, and the management of physician portfolios and resumes.
  • Delivered weekly presentations to the marketing department, providing insights on campaign performance and strategic recommendations.
  • Conducted social media listening to identify and address adverse posts, safeguarding the clinic’s online reputation.
  • Orchestrated large‑scale events (1,000+ attendees) and physician symposiums, handling media logistics, on‑site support, and post‑event coverage analysis
  • Published research-driven blogs on the company website, addressing relevant industry topics to position the clinic as a thought leader.
  • Researched emerging trends in marketing and social media, applying findings to improve campaign strategies and drive growth.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Education

Master of Science - Public Administration

Old Dominion University
Norfolk, VA
12-2024

Bachelor of Science - Political Science, Marketing, Communications

Old Dominion University
Norfolk, VA
05-2023

Skills

  • Media Relations & PR Strategy, such as social listening, press releases, portfolio management
  • Social Media Management and content creation (Instagram, LinkedIn, Facebook, TikTok, Reddit)
  • Stakeholder Engagement
  • Published writer (published articles available at request)
  • Event Planning (both internal and external)
  • Confident public speaker and presenter
  • Canva, Microsoft Office, Slack, Google Workspace
  • Research & Analytics (Google Analytics, Surveys, Focus Groups, public opinion surveys)

Affiliations

  • National Society of Leadership and Success (NSLS)
  • Political/Government Writer, Lifestyle/Fashion Writer, Social Media Manager, HerCampus Magazine
  • President, Kappa Delta Sorority
  • Certificate: Responsible Conduct of Research for Administrators - CITI

Timeline

Research Coordinator

Mediabarn Inc
08.2023 - Current

Policy/Local Government Intern

Senator Vin Gopal
05.2022 - 08.2022

Marketing/Public Relations

The Plastic Surgery Center
05.2021 - 08.2022

Master of Science - Public Administration

Old Dominion University

Bachelor of Science - Political Science, Marketing, Communications

Old Dominion University

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