Summary
Overview
Work History
Education
Skills
Awards & Accomplishments
Timeline
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Monica Guerra

Summary

Dynamic and results-oriented marketing professional with proven expertise in content strategy, CRM integration, and multi-channel campaign execution. Skilled in developing and executing data-driven marketing initiatives that boost brand visibility, elevate customer engagement, and generate measurable revenue growth. Known for bridging creative vision with strategic planning to deliver impactful results. Eager to bring hands-on experience and a forward-thinking mindset to a Marketing Manager role and contribute to high-level growth strategies.

Overview

6
6
years of professional experience

Work History

Content Marketing Specialist

Direct Mortgage Loans
03.2024 - Current
  • Develop and continuously enhance a comprehensive marketing suite within the company's CRM to support sales efforts.
  • Generated $2.4M in revenue in 2025 through various targeted marketing campaigns.
  • Design and implement automated marketing campaigns that effectively nurture leads and build long-term customer relationships.
  • Ensure consistent brand messaging and content quality across 250+ social media pages, aligning all communications with the company's voice and strategic objectives.


Creative Copywriter

Direct Mortgage Loans
03.2022 - 2024
  • Optimize website copy for SEO, resulting in 25% growth in overall website traffic in 2023.
  • Develop clear and concise content for email, newsletters, and social media platforms, leading to 20% increase in partner referrals and 30% surge in Google Reviews in 2023.
  • Generate leads through engaging blog content that successfully captures reader interest and encourages further exploration of products or services offered.
  • Ensure accuracy, grammatical correctness, and alignment with brand voice and style guidelines for all produced content.
  • Manage multiple projects, maintaining deadlines and delivering high-quality content within specified timelines.
  • Produce editorial calendars and schedule posts for various social media channels.
  • Foster close collaboration with graphic designers and other team members to fulfill specific marketing requests effectively.

Marketing Coordinator

Direct Mortgage Loans
03.2021 - 2022
  • Composed daily posts for social media and helped build corporate presence on social media channels.
  • Collaborated with team members to establish successful execution of projects and campaigns.
  • Planned and executed internal and external marketing events.

Healthcare Recruiter

Aerotek
06.2020 - 03.2021
  • Advertised job opportunities on social media platforms and job boards.
  • Made approximately 75-100 calls per day to prospective candidates for jobs in healthcare industry.
  • Pre-screened resumes before sending them to corporate hiring managers for consideration.
  • Partnered with departmental managers to ascertain hiring needs and subsequently provide candidate recommendations.
  • Built strong relationships with internal and external candidates to ensure excellent hiring experience.
  • Conducted phone interviews to assess applicant's relevant knowledge, skills, experience, and aptitudes.
  • Conducted reference checks, background screening, and other pre-employment checks to verify information on applicant's resume.

Marketing & Sales Intern

Sherwin Williams Co
06.2019 - 02.2020
  • Coordinated and organized in-store promotional events leading to increased sign-ups for Sherwin-Williams PRO+ app.
  • Designed and developed marketing materials to increase attendance at promotional events.
  • Supported store operations by maintaining merchandising displays and operating all mixing and tinting equipment.
  • Interacted with customers by phone, email, or in person to provide information.

Education

Bachelor of Science - Marketing

Salisbury University
05.2020

High School Diploma -

Fair Lawn High School
06.2016

Skills

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Blogging
  • Content Marketing
  • Website Copywriting
  • Email Marketing
  • Event Planning & Execution
  • Content Development
  • CRM: Total Expert, Surefire, & Hubspot
  • Beefree
  • Canva

Awards & Accomplishments

  • Areotek's 2020 Rookie of the Year


Timeline

Content Marketing Specialist

Direct Mortgage Loans
03.2024 - Current

Creative Copywriter

Direct Mortgage Loans
03.2022 - 2024

Marketing Coordinator

Direct Mortgage Loans
03.2021 - 2022

Healthcare Recruiter

Aerotek
06.2020 - 03.2021

Marketing & Sales Intern

Sherwin Williams Co
06.2019 - 02.2020

High School Diploma -

Fair Lawn High School

Bachelor of Science - Marketing

Salisbury University

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Monica Guerra