Monica Haverkamp
Lewisville
Summary
Results-driven marketing executive with over 15 years of global experience leading senior, multi-discipline teams in developing and implementing effective marketing strategies and tactics. Proven ability to develop and launch new technology and programs to support global, regional, and market efforts. Demonstrated track record of delivering high-impact results through innovative problem-solving and effective communication.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Sr Manager, Global Social Commerce & Communication
Mary Kay Inc.
01.2025 - Current
- Lead innovative global social commerce and communications strategies for nearly 40 markets around the world in order to increase the earning potential of our independent sales force members while meeting customers where they are: on social.
- Drive innovation in social commerce by integrating emerging technologies and trends into actionable strategies for our markets.
- Establish the global direction while fostering collaboration and inspiring action across departments.
Senior Manager, Integrated Marketing Communications, Europe
Mary Kay Inc.
01.2018 - Current
- Lead and manage a European Integrated Marketing Strategy for one of the world’s top beauty brands and direct selling companies, operating in nearly40 countries
- Develop omnichannel marketing programs to improve brand awareness, engagement, and competitiveness for20+ countries in Europe
- Guide and support European markets in developing and implementing strategies to increase sales and productivity
- Achieve country, region and global sales and marketing objectives by directing staff in integrated marketing efforts including consumer marketing campaigns, advertising, PR & CSR, digital & social, sampling initiatives, and sales force & consumer contests
- Led Digital Marketing Vision & Purpose creation for Mary Kay Europe
- Launched first Ratings & Reviews program globally, with more than100,000 reviews throughout the region to date
- First region to launch Augmented Reality/Virtual Try-On on social
- Spearheaded launch of Social Curation for Mary Kay Europe
- Led Scientific & External Expert Credentialing Process for the region
- Received Annual Best of the Best Employee Award
- Mary Kay Inc./Dallas, TX/2018-Present
Manager, Integrated Marketing Communications, Europe
Mary Kay Inc.
01.2008 - 01.2017
- Serve as a marketing and communications counselor for sales force, consumer, and crisis communications on a global, regional, and market basis
- Led the region’s first sales force online website and Consultant Locator feature, resulting in a22% conversion rate (vs.3% PY)
- Mary Kay Inc./Dallas, TX/2008-2017
Manager, Sales Leadership Communications
Mary Kay Inc.
01.2005 - 01.2008
- Developed strategic sales force communication plans, guided crisis communications and managed day-to-day communications to independent sales force leaders
- Oversaw online and print communications
- Created complex product release/communication support strategies
- Calculated timing to optimize message impact and designed innovative presentations for new products, promotions and contests
- Guided the efforts of the Managing Editor and Senior Communications Specialist to determine publication plans and content
- Mary Kay Inc./Dallas, TX/2005-2008
Managing Editor, Sales Leadership Communications
Mary Kay Inc.
01.2003 - 01.2005
- Developed editorial plans and wrote publications designed to brief the company’s sales force leaders on products, promotions and challenges
- Consulted with Marketing, Sales, Legal and Education teams to prepare communications concerning program changes, product updates and to position and distribute emergency communications as conditions warranted
- Mary Kay Inc./Dallas, TX/2003-2005
Senior Editor, Sales Leadership Communications
Mary Kay Inc.
01.2002 - 01.2003
- Managed the flow of news communications on the company’s web site
- Redesigned the Sales Director Quarterly Power Plan, a reference guide for sales force leaders to track promotional activity and sales contests, intended to drive results
- Mary Kay Inc./Dallas, TX/2002-2003
Senior Instructional Designer, Sales Force Education
Mary Kay Inc.
01.1995 - 01.1997
- Created training support materials for sales force members, including audio, video and interactive workbooks
- Responsible for guiding the message, look and feel of a wide variety of educational tools
- Mary Kay Inc./Dallas, TX/1995-1997,2000-2002
Educational Materials Coordinator, Sales Force Education
Mary Kay Inc.
01.1992 - 01.1995
- Produced sales training and product education support materials for sales force members
- Collaborated with senior corporate executives to identify emerging areas of need; authored media scripts and print copy to champion core values, principles and philosophies
- Mary Kay Inc./Dallas, TX/1992-1995
Marketing Trainee, Mary Kay President
Mary Kay Inc.
01.1991 - 01.1992
- Provided research, editorial support and editing of the President’s book, “The Direct Option,” which outlines successful strategies for the direct selling business model
- Mary Kay Inc./Dallas, TX/1991-1992
Education
MBA -
Dallas Baptist University
BA - Communications
University of Texas at Arlington
Skills
- Global, Regional & Market-Driven Strategy
- Strategic Planning
- Cross-Functional Team Leadership
- Performance Marketing Decision Making
- Budget Oversight
- Digital & Social Media Marketing
- Global Communications
- Advertising, Public Relations & Corporate Social Responsibility
- Crisis Management
Certification
Certified Digital Marketing Professional, Digital Marketing Institute
Languages
Spanish
Limited Working
Timeline
Sr Manager, Global Social Commerce & Communication
Mary Kay Inc.
01.2025 - Current
Senior Manager, Integrated Marketing Communications, Europe
Mary Kay Inc.
01.2018 - Current
Manager, Integrated Marketing Communications, Europe
Mary Kay Inc.
01.2008 - 01.2017
Manager, Sales Leadership Communications
Mary Kay Inc.
01.2005 - 01.2008
Managing Editor, Sales Leadership Communications
Mary Kay Inc.
01.2003 - 01.2005
Senior Editor, Sales Leadership Communications
Mary Kay Inc.
01.2002 - 01.2003
Senior Instructional Designer, Sales Force Education
Mary Kay Inc.
01.1995 - 01.1997
Educational Materials Coordinator, Sales Force Education
Mary Kay Inc.
01.1992 - 01.1995
Marketing Trainee, Mary Kay President
Mary Kay Inc.
01.1991 - 01.1992
BA - Communications
University of Texas at Arlington
Certified Digital Marketing Professional, Digital Marketing Institute
MBA -
Dallas Baptist University
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