MONICA MARTINEZ
San Antonio,Texas
Summary
Accomplished marketing expert possessing over 14 years of experience with an emphasis on media management. Proven track record of presenting creative broadcasting campaigns in a fast-paced work environment and enhancing profitability. Conversant in the proper utilization of the many marketing tactics available and consistent in the delivery of highly competitive media strategies. Provided value-added competitive advantage to the business and met targeted objectives.
Overview
29
29
years of professional experience
Work History
Small Business Owner
Martineé Graphics and Printing
01.2017 - Current
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Increased customer base by implementing targeted marketing strategies and engaging with community through local events.
- Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
- Promoted business via social media to generate leads and maximize brand identity.
- Created financial plans and budgets to optimize resources, track expenses, and ensure profitability.
- Researched trends and current innovations to determine competition and develop competitive pricing points.
- Designed business plan to define concept, short-term and long-term goals and strategies.
Media and Digital Account Specialist
Spectrum Reach
01.2017 - 07.2017
- Worked with Account Executives to understand client marketing objectives and create effective data driven media schedules for clients.
- Enhanced client satisfaction by promptly resolving account issues and providing exceptional customer service.
- Proven track record of successfully selling media and digital media package through developing creative and engaging Power Point presentations
- Maximize media and digital inventory usage to ensure proposal delivery to clients
- Monitored service after sale and implemented quick and effective problem resolutions.
Corporate Media Specialist
Time Warner Cable
01.2009 - 01.2017
- Incorporate strategic segmentation within the cross-channel allocations to increase upsells and product awareness
- Managed multi-platform campaigns and optimized media spends for maximum ROI
- Oversee media planning and creative placement for the Texas, Midwest and Northeast regions. Through thorough research and analysis of market differences, I was able to optimize advertising strategies by strategically placing media. This resulted in a significant increase in phone and internet sales among our current cable customers, ultimately maximizing returns on our advertising investments.
- Trained team members on best practices in digital media management, enhancing overall department performance.
Marketing Coordinator
Time Warner Cable
05.2004 - 01.2009
- Coordinate external and internal communications on new product launch through social media platforms, website, intranet, and email.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Planned and executed internal and external marketing events.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Assistant Site Director
West Telemarketing
08.1998 - 01.2003
- Supervised and developed production and quality assurance team
- Facilitated collaboration among team members through regular meetings and updates, promoting open communication channels.
- Managed call center budget, reducing costs and optimizing resource allocation.
- Handled conflict resolution among team members, promoting healthy working relationships within the workforce.
- Provided regular reports on project status to senior management, enabling them to make informed decisions about resource allocation and timelines.
- Mentored junior staff members, fostering professional development and creating a positive work environment.
- Increased project efficiency by streamlining communication between team members and stakeholders.
- Implemented and maintained Site Appreciation Committee, improving employee morale.
Quality Assurance Manager
West Telemarketing
01.1996 - 08.1998
- Conducted regular audits to ensure adherence to established protocols, maintaining consistency across the organization.
- Trained team members on quality assurance principles, fostering a culture of accountability and high performance.
- Mentored junior staff members in best practices for quality management, contributing to overall team growth and development.
- Investigated customer complaints and performed corrective actions to resolve quality issues.
- Conducted process and system audits to identify areas of improvement and enforce compliance with industry standards.
Education
Some College (No Degree) -
Palo Alto College
San Antonio, TXSome College (No Degree) -
Incarnate Word College
San Antonio, TXSkills
- Small business operations
- Planning and execution
- Vendor Relations
- Business marketing
- Operations Management
- Project Management
- Strategic Planning
- Employee Development
- Customer Service
- Marketing Strategies
Affiliations
- Women in Cable Telecommunications - Member
- Women’s Hispanic Chamber of Commerce - Member
- Alamo City Dance Company – Public Relations
- Girl Scouts of Southwest Texas - Troop leader
Timeline
Small Business Owner
Martineé Graphics and Printing
01.2017 - Current
Media and Digital Account Specialist
Spectrum Reach
01.2017 - 07.2017
Corporate Media Specialist
Time Warner Cable
01.2009 - 01.2017
Marketing Coordinator
Time Warner Cable
05.2004 - 01.2009
Assistant Site Director
West Telemarketing
08.1998 - 01.2003
Quality Assurance Manager
West Telemarketing
01.1996 - 08.1998
Some College (No Degree) -
Palo Alto College
Some College (No Degree) -
Incarnate Word College
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